Wix.com shares surged over 60% in August after the website-building platform reported strong second-quarter results that defied fears about AI competition. Revenue grew 15% year-over-year to $563.1 million, with all segments posting double-digit growth. The company's AI application builder, Base44, reached $200 million in annual recurring revenue, doubling from $100 million just five months earlier. Management said Base44's gross margins improved to 60% from around 0% at the start of the year. Wix now trades at a $3.6 billion market capitalisation, still down 75% from 2021 highs. The company repurchased $1.6 billion worth of shares in spring. Over the last twelve months, Wix generated $2.1 billion in revenue.

Wix.com director Ron Gutler sold 5,718 shares of common stock on 27 August 2026 for approximately $488,432, according to an SEC Form 4 filing. The shares were sold at a weighted average price of $85.42, in multiple tranches ranging from $82.90 to $86.53. Following the sale, Gutler continues to hold 15,631 shares directly, valued at approximately $1.34 million at the time of the transaction. The sale was executed under a Rule 10b5-1 trading plan adopted on 25 November 2025. Wix.com shares closed at $87.62 on 28 August 2026. The cloud-based website development platform has a market capitalisation of $4.8 billion and reported trailing twelve-month revenue of $2.1 billion.

Wix.com shares rose approximately 2.9% on 24 August following the announcement of a partnership with Google. The collaboration integrates Wix Harmony's website-creation capabilities directly into Google's Gemini AI service as a connected app. The integration allows users to build and access Wix Harmony without leaving Gemini. Users can describe their desired website using voice or text, and Wix Harmony generates a fully functional site with built-in commerce, scheduling, payments, and security features. Despite the positive news, Wix shares remain down 54.9% from their 52-week high of $190.93 reached last September. The company, founded in 2006 in Tel Aviv, Israel, initially built its reputation on drag-and-drop website creation tools that require no coding skills.