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Overview
Woflow automates onboarding and ongoing management of merchant data for platforms and marketplaces. Its API and SDK connect to a data infrastructure engine that digitizes catalogs, updates data in real time, and processes large task batches using a combination of machine learning and a distributed human workforce with automatic consensus. It stands out by pairing automated ML processing with crowdsourced task execution and a built-in consensus system, all accessible through robust APIs and SDKs for easy integration. The goal is to help platforms efficiently handle large volumes of merchant data, enabling faster onboarding, real-time updates, and improved operational efficiency.
About Woflow
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series A
Total Funding
$10.9M
Headquarters
San Francisco, California
Founded
2017
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Simplify's Take
What believers are saying
- Woflow still markets active deployments across Fortune 500 and unicorn customers in 2026.
- Revelio showed 467 employees in 2026, with active hiring and no collapse.
- The company broadened beyond merchant data into AI agents for healthcare, supply chain, and finance.
What critics are saying
- ShinyHunters breached Woflow in March 2026, exposing 447,600 accounts and 2TB.
- The March 2026 class action alleged failed cybersecurity controls; dismissal doesn't erase customer distrust.
- A data-platform breach threatens existential churn if enterprise customers move onboarding to in-house teams.
What makes Woflow unique
- Woflow automates merchant data onboarding for Uber, DoorDash, and Walmart-scale workflows.
- Its API and ML engine structure messy catalog data into auditable records fast.
- The platform spans document extraction, compliance checks, and verification calls across industries.
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Funding
Total Funding
$10.9M
Below
Industry Average
Funded Over
3 Rounds
Craft VenturesIndustry standards
Benefits
Competitive salary & equity package
Unlimited PTO
Medical, dental, & vision insurance
STD, LTD, AD&D, & life insurance coverage
Free membership to TalkSpace, Teladoc & Health Advocate
Free annual membership to One Medical
401(k) with company matching
Pre-tax commuter benefits
Free equipment: laptop and home office stipend
Personalized sloth NFT
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 3%2 year growth
↑ 2%Woflow, Inc. is proud to announce that Woflow has been named to the prestigious Inc. 5000 list for 2025, ranking at #836.
In 2020, Woflow was three years old and had just expanded to a larger office in San Francisco to accommodate its growing eight-person team.
Woflow announces it's $7.3M Series A funding, co-led by Base10 Partners and Construct Capital.
Woflow, the data infrastructure company for digital commerce, announces the acquisition of XtremeAI, a Seville -based document digitization and data structuring platform.
Woflow, the data infrastructure company for digital commerce, announces the acquisition of XtremeAI a Seville-based document.
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About Woflow
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series A
Total Funding
$10.9M
Headquarters
San Francisco, California
Founded
2017
There are no jobs for Woflow right now.
Find jobs on Simplify and start your career today