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Wonderlic

Data-driven assessments for hiring and development

Overview

Wonderlic provides talent assessment solutions that help organizations make smarter hiring and development decisions. It combines cognitive ability, motivation, and personality data into a single job-specific fit score to predict how well a candidate will perform in a role. The product works by administering science-backed assessments and generating tailored reports that align hiring, onboarding, and employee development with data-driven insights. Wonderlic differentiates itself by offering predictive, job-focused insights that outperform resumes and generic assessments, enabling faster onboarding and stronger team collaboration. The company’s goal is to help teams hire with confidence, onboard efficiently, and develop employees to strengthen culture and performance across the organization.

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About Wonderlic

Simplify's Rating
Why Wonderlic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vernon Hills, IL

Founded

1937

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Simplify's take

What believers are saying

  • June 2026 product updates improved workflow speed, search, and candidate management for existing customers.
  • Federal buying continued in 2026, including a January Navy award and Fort Knox renewal.
  • Wonderlic is hiring across engineering, data science, product, and sales, signaling active investment.

What critics are saying

  • Wonderlic's brand still ties to adverse-impact litigation over cognitive testing, inviting buyer skepticism.
  • AI coaching in Develop risks commoditization against cheaper HR suites and point tools by 2027.
  • Federal contract revenue remains small; one lost Army or Navy renewal would hit quickly.

What makes Wonderlic unique

  • Wonderlic Select and Develop span hiring, coaching, and team dynamics in one platform.
  • June 2026 Select redesign tightened candidate comparisons with standardized batteries and job-linked scoring.
  • Ask Wonderlic launched June 18, 2026, embedding AI coaching inside Develop at no extra cost.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Parental Leave
  • Remote Work Options
  • Paid Vacation

Company News

Global Career Finder
Mar 4th, 2025
The Top Pre-Employment Testing Software Vendors According to the FeaturedCustomers Winter 2025 Customer Success Report

Market Leaders - Criteria Corp, eSkill, Mercer I Mettl, SHL, Talogy, The Predictive Index, and Wonderlic were given the highest "Market Leader" award.

Yahoo Finance
Sep 28th, 2021
Wonderlic, Inc. hired Becca Callahan on Aug 28th 21'.

For the first time in its 85-year history, hiring assessment company Wonderlic has named a non-family-member as its Chief Executive Officer—Becca Callahan, mostly recently the company’s Chief Product Officer.

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