Rose Gray is having a red lip moment, thanks to Wonderskin and Virgin. Inspired by Virgin's signature shade of red, the limited-edition Headliner lip stain made its debut at an exclusive event in Shoreditch. Taking to the stage at Hidden Grooves, the vinyl listening bar inside Virgin Hotels London-Shoreditch, Rose Gray admitted she'd never been much of a red lip girl. That is, until Wonderskin and Virgin teamed up to create Headliner, a limited-edition lip stain inspired by the brand's signature shade of red. The BRIT Award-nominated musician marked the launch with an intimate performance of her hits, including "April" and "Just Be Bodies", proving that a bold red lip might just be her new signature look. Her electric energy perfectly captured the bold, playful spirit of both Virgin and Wonderskin. The limited-edition lip stain brings together the best of both worlds: Virgin's spirit of freedom and self-expression with Wonderskin's innovative formula. Transfer-proof and waterproof, it delivers a bold pop of colour that lasts for up to 10 hours. "Both brands celebrate individuality and adventure, so we wanted to create a shade that makes a statement and keeps up with the person wearing it," says Wonderskin co-founder and brand director Marina Kalenchyts. "We can't wait to see how people make it their own". The collaboration also marks Breast Cancer Awareness Month, with Wonderskin pledging to donate 5% of sales from Headliner to Look Good Feel Better. The non-profit organisation harnesses the transformative power of beauty, offering free skincare and make-up workshops to help people undergoing cancer treatment regain their confidence and feel more like themselves. "Virgin has never been shy about standing out," says chief experience officer at Virgin Sam Kelly. "Our red has turned heads on aircraft, ships and stages for more than five decades. Wonderskin shares our appetite for doing things differently." While Rose Gray's fiery red hair has long been her signature, it looks like she's found a new way to turn up the heat. And if her Shoreditch performance was anything to go by, a bold red lip might just be here to stay. Headliner will be available through wonderskin.com, TikTok Shop and Virgin Red.

TikTok Shop agency Young With Solutions helps Wonderskin break into the UK's top 2 beauty brands. Independent TikTok Shop data ranks Wonderskin UK the #2 beauty brand, with Young With Solutions driving lower acquisition costs via content, AI, and ads. Wonderskin's success proves social commerce isn't experimental, it's real market dominance. YWS team turned viral engagement into top-tier growth with AI-driven content and paid media." - Timoté Chanut, Founder, Young With Solutions BROOKLYN, NY, UNITED STATES, October 5, 2026 / EINPresswire.com / - Young With Solutions, a Brooklyn-based TikTok Shop agency and official TikTok Marketing Partner, has helped beauty brand Wonderskin become one of the highest-ranked beauty brands on TikTok Shop. Independent industry data places Wonderskin UK second in the platform's entire UK beauty category, and TikTok's own reporting has named the brand's lip stain a trending product selling once every five seconds. A Product TikTok Itself Calls a Top Trend TikTok's Shopping Report has named the Wonderskin WONDER BLADING Lip Stain a trending product on the platform, reporting that it sells once every five seconds. Beauty trade outlet Beauty Independent separately reported that a single TikTok video featuring the brand's Longwear Eyeliner, viewed 5.4 million times, generated $120,000 in revenue on its own. Ranked the UK's Second-Largest Beauty Brand on TikTok Shop According to independent TikTok Shop analytics reporting, Wonderskin UK ranks second among all beauty brands in the UK TikTok Shop category, generating £7.04 million in GMV in the second half of 2025 alone, with £6.75 million of that driven through affiliate content. The brand's lip stain product line generated £3.8 million of that total independently. Lowering Acquisition Costs With More Content, AI Production, and Paid Amplification Young With Solutions helped Wonderskin reduce its cost per acquisition through three coordinated levers: increased content production, AI-assisted content tools, and paid advertising running alongside the brand's organic growth. According to the agency's account team, that combination produced a dramatic decrease in CPA. About Young With Solutions Young With Solutions is a Brooklyn-based TikTok Shop agency and social commerce growth partner helping DTC ecommerce brands scale revenue through creator-led content, TikTok Shop, and GMV Max advertising. The agency is an official TikTok Marketing Partner and has generated more than $115 million in GMV for its clients. Learn more at youngwithsolutions.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.