Overview
WorkInProgress is an independent advertising and creative agency based in Boulder, Colorado. The company develops brand strategy, campaigns, design, digital experiences, content, media ideas, and integrated marketing programs. It serves consumer brands, growth-stage businesses, established companies, and audiences across paid and owned channels. Its operating model centers on account, strategy, creative, design, production, and project teams working together around client business problems. Teams work across brand strategy, account service, creative, design, production, digital, research, and project management. This structure supports consistent delivery across its products and services.
Work here?Claim your company
Simplify's take
What believers are saying
- Humann backed WorkInProgress's first campaign in October 2026 with nearly $50 million.
- Domino's beta-testing campaign and gaming collaboration extend 2026 work across multiple launches.
- Ad Age named WorkInProgress a 2026 A-List Standout, aiding recruiting and pitches.
What critics are saying
- Domino's concentration exposes WorkInProgress if the account moves after 2026.
- A smaller roster means losing one AOR client quickly dents revenue and hiring.
- No outside investment limits war-chest depth against larger shops like CPB and Wieden+Kennedy.
What makes WorkInProgress unique
- WorkInProgress built Domino's 2026 digital relaunch, sustaining a 13-year refresh milestone.
- Its Humann win followed a four-week review and launched September 2026.
- The agency stayed under 80 employees while revenue climbed past $44 million.
Help us improve and share your feedback! Did you find this helpful?