Overview

Workhorse Innovation provides performance marketing services for direct-to-consumer brands, covering paid media, creative production, and email/SMS retention to grow revenue. It runs ads on Meta, Google, YouTube, and TikTok, using rapid testing to find winning creatives, scale them, and cut waste. Unlike many agencies, its founders have built and sold DTC brands, giving an operator’s perspective and a focus on profitable, sustainable growth over risky spend. The goal is to partner with select brands to build scalable ad funnels and retention programs that push growth toward roughly $100 million in revenue with stronger repurchase rates.