Workshop

Workshop

Platform for targeted internal corporate communications

Overview

Workshop provides a digital platform that streamlines internal communications within organizations by syncing with employee data sources to enable targeted messages. The product connects to Active Directory, HRIS, and internal channels like Teams, SharePoint, Slack, and SMS, offering drag-and-drop templates, automatic list management, lockable distribution lists, sending permissions, and analytics. It differentiates itself through tight integration with existing systems and popular channels, along with governance features and scalable message distribution. Its goal is to help organizations communicate more efficiently at scale and gain measurable insights from analytics, delivered via a subscription-based platform.

About Workshop

Simplify's Rating
Why Workshop is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

Series A

Total Funding

$20.7M

Headquarters

Omaha, Nebraska

Founded

2020

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Simplify's Take

What believers are saying

  • May 12, 2026 AI-generated emails and editor refresh deepen product stickiness.
  • Inc. 5000 ranked Workshop Nebraska's fastest-growing company on August 11, 2026.
  • Named customers like S&P Global and Aston Martin validate enterprise adoption and sales momentum.

What critics are saying

  • ContactMonkey, Staffbase, and Poppulo offer broader suites and stronger enterprise footprints.
  • Workshop's email-first focus leaves it exposed as buyers consolidate around unified platforms.
  • 2025 unionization layoffs created reputational damage and signal fragile employee relations if growth slows.

What makes Workshop unique

  • Workshop syncs HRIS, Outlook, Gmail, Slack, Teams, and SharePoint into one workflow.
  • Cici, launched February 19, 2026, embeds internal-comms playbooks into AI drafting.
  • BrightSide 2026 and Ask Devin reinforce Workshop's practitioner-led internal-communications brand.

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Funding

Total Funding

$20.7M

Meets

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Workshop
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

7%
PR Newswire
Aug 11th, 2026
Workshop named the No. 1 fastest-growing company in Nebraska.

Workshop named the No. 1 fastest-growing company in Nebraska. Aug 11, 2026, 10:47 ET The Omaha-based internal communications platform also ranks No. 25 in software nationally and No. 272 overall on the 2026 Inc. 5000, Inc.'s annual ranking of America's fastest-growing private companies. OMAHA, Neb., Aug. 11, 2026 /PRNewswire/ - Workshop, the internal communications platform used by companies like S&P Global, Aston Martin, Monster Energy, and White Castle, announced it has been named to the 2026 Inc. 5000, Inc. magazine's annual ranking of the fastest-growing private companies in America. Workshop's 2026 Inc. 5000 rankings: * No. 1 fastest-growing company in Nebraska * No. 25 fastest-growing software company nationally * No. 272 overall on the 2026 Inc. 5000 The ranking caps a milestone year for the Omaha-based company. Founded in 2021, Workshop has grown to a team of 140 serving more than 800 customers, from national non-profits to Fortune 500 companies, including HarperCollins, ServiceNow, Steve Madden, Madison Square Garden, FastMed, and Papa John's. Earlier this year, Workshop launched its redesigned modern editor, which uses AI-generated emails powered by Cici, Workshop's AI agent built for internal communicators, to build a complete, on-brand email from a single prompt. Paired with Journeys, Workshop's automation engine for turning a team's best communications habits into sequences that run on their own, the update represents the most significant product update in Workshop's history. And in between, Workshop's employee podcast, TalkShop, won a Ragan Employee Communications Award for Best Podcast, recognition voted on by peers across the internal communications and HR industry. The growth also reflects a broader shift inside internal communications teams. According to Workshop's own 2026 Internal Comms Trends Report, 68% of communicators name automating repetitive tasks as their top priority this year, and nearly half already use AI tools daily for content creation. That's the gap Workshop has built its platform, and its growth, around. Most Workshop customers are live within two to four weeks of signing on, and companies like S&P Global, Aston Martin, Monster Energy, and White Castle now use the platform to reach every employee and prove the impact of their communications. It's also a milestone for a company built outside the traditional tech hubs: Workshop is headquartered in Omaha, and the ranking places it among a small number of Midwest software companies to crack the national list. "Being named to the Inc. 5000 means so much to us, especially landing in all three categories: No. 1 fastest-growing company in Nebraska, No. 25 in software nationally, and No. 272 overall," said Rick Knudtson, co-founder and CEO of Workshop. "We've built Workshop right here in Omaha, and this list is proof you don't have to be on a coast to build something that competes at the highest level. It's a reflection of the trust our customers have put in us, and of the work our whole team has put in to earn it." About the 2026 Inc. 5000 The Inc. 5000 is Inc. magazine's annual ranking of the fastest-growing private companies in the United States, based on percentage revenue growth over a three-year period. The 2026 list and full company profiles are available starting August 11, 2026 at inc.com/inc5000. About Workshop Workshop is a modern, purpose-built internal communications platform that helps teams create, send, manage, and measure employee communications in one place - starting with email and extending to Teams, Slack, SMS, and more. With AI and automation built in, Workshop helps communicators spend less time on production and more time on strategy. Most teams are live in 2-4 weeks. Companies like Dayforce, Hudl, Bombas, 1-800 Contacts, and Shutterfly use Workshop to reach every employee and prove the impact of their communications. Learn more at useworkshop.com. SOURCE Workshop

Investors Hangout
Aug 11th, 2026
Workshop ranks No. 1 in Nebraska for growth.

Workshop ranks No. 1 in Nebraska for growth. A prairie powerhouse emerges. Here Investors Hangout, LLC go, folks. It's not every day you see a company from the Midwest, especially Nebraska, get the kind of attention Workshop is snaggin'. Investors Hangout, LLC is talkin' about the No. 1 fastest-growing company in Nebraska, these guys are putting their stamp not just on their local scene but also on the national level. Making it to No. 25 in software nationally and No. 272 overall on the 2026 Inc. 5000 list ain't too shabby either. Workshop's skyrocketing journey. Founded in 2021, Workshop's got their foot on the gas pedal and haven't looked back. In just a short span, they've built a team of 140 folks, serving over 800 clients, including some big shots like S&P Global and Aston Martin. It's not everyday you see a startup grow this fast outside a coastal tech hub, let alone outta Omaha. They're making waves for sure. And if you're wondering what's behind this surge, they've revamped their product lineup with some slick AI features - the kinda stuff that makes internal communicators drool. Internal Communications on the rise. So, what exactly is driving this growth rocket? Look no further than the demand for automating internal communication processes. It's a fever pitch scene right now, with 68% of communicators naming automation as their top goal for the year, according to Workshop's own research. And nearly half of them are already neck-deep in AI tools for daily tasks. Workshop swooped in to bridge that gap, making life a tad simpler for these communicators. The software business isn't just a playground for the Silicon Valley elite. Nope, Omaha's in the game too. A Midwest triumph. CEO Rick Knudtson couldn't be prouder. For him, cracking these lists is more than a pat on the back - it's proof that you can build something big even when you're not sipping lattes oceanside. That kind of growth, especially anchored in a city that isn't known as a tech hub, reflects some serious hustle and customer trust. What they've achieved is big for Omaha, big for Nebraska, and big for anyone who's betting on tech to break regional barriers. The path forward. If you're eyeing Workshop and wondering about stock impacts - well, you'd be jumping the gun as they're not public just yet. But keep an eye peeled; they've doubled down on growth and innovation. That's going to start catching radar from investors who love a Midwest underdog story mixed with a dollop of real tech savvy. Not to mention, they're racking up the acknowledgments, from product updates to awards like the Ragan Employee Communications Award. * No. 1 fastest-growing company in Nebraska * No. 25 software company nationwide * No. 272 overall on the 2026 Inc. 5000 It's no longer about just sticking to what's been done. Workshop's pushing the boundaries of their industry one automated email at a time, and hey, no one can argue with results, especially when they're strutting right into the national stage from Omaha.

Workshop
May 1st, 2026
Workshop named #1 for internal and frontline communications in G2 summer reports 2026.

Workshop named #1 for internal and frontline communications in G2 summer reports 2026. Multiple #1 rankings reflect consistent feedback from internal communicators across usability, implementation, results, relationships, and frontline communication momentum. Omaha, Nebraska - May 2026 - Workshop, the modern internal communications platform built for employee communicators, has been recognized across multiple categories in G2's Summer 2026 reports, based entirely on verified customer reviews. The recognition spans multiple reports and segments, with Workshop earning #1 rankings across enterprise, mid-market, overall, and momentum categories for Internal Newsletter Software, alongside the #1 Momentum Grid(R) ranking for Frontline Worker Communication Platforms. Across each of these reports, the pattern is consistent: internal communicators are not only adopting Workshop, but continuing to use it, see results, and recommend it to others. "What makes this recognition extra special is that it's right from our customers," said Cassandra Brooks, Customer Marketing Lead at Workshop. "Internal communicators are being asked to do more than ever, and we hear every day how important it is to have tools built specifically for their needs. Seeing customers rank Workshop so highly reflects both the work they're doing to keep employees informed and connected and the feedback they've shared that continues to shape what we build." Workshop's Summer 2026 rankings extend across the full experience of using the platform, including usability, implementation, results, customer relationships, and product momentum. This season, Workshop ranked #1 in the Enterprise Grid(R), Mid-Market Grid(R), overall Grid(R), and Momentum Grid(R) Reports for Internal Newsletter Software. The company also earned top placements across Enterprise Results, Usability, Relationship, and Implementation Indexes, in addition to the #1 Momentum ranking for Frontline Worker Communication Platforms. Rather than a single standout category, the results reflect consistent strength across how teams adopt, use, and benefit from the platform. The company also received multiple Leader recognitions this season. According to G2, only 2% of software products and service providers earn a Leader badge, making these placements a strong indicator of customer satisfaction and adoption. All rankings are based on verified customer reviews. Workshop currently holds a 4.7-star rating on G2, reflecting the experiences of teams using the platform in their day-to-day work. Growing momentum across frontline and global communications. The Summer 2026 reports also reflect broader changes happening across internal communications as organizations look for better ways to connect with frontline, distributed, and global workforces. Over the last year, more teams have used Workshop to support: This season, Workshop also appeared in G2's Europe and EMEA regional reports, reflecting continued growth among organizations supporting employees across regions, time zones, languages, and work environments. As internal communications becomes increasingly global, teams are looking for ways to create communication experiences that feel connected and consistent everywhere employees work. Shaped by customer feedback. These rankings reflect the growing role of platforms built specifically for internal communicators and modern workforces. They also reflect something Workshop has believed from the beginning: the best ideas come from the people doing the work every day. Over the past year, customers have shared what would make their jobs easier, whether that's getting from idea to send faster, having a second set of eyes before publishing, understanding what's resonating with employees, or spending less time on the repetitive tasks that come with managing communications. Workshop has continued turning that feedback into product improvements, including the introduction of Cici, an in-app comms agent, and a modernized editing experience. For many communicators, the challenge isn't a lack of ideas. It's finding the time to execute them. Cici was built to help with exactly that. Whether it's helping draft a first version, suggesting ways to strengthen a message, answering a quick product question, or surfacing insights from past communications, Cici helps take care of some of the busywork so communicators can spend more time focused on strategy, creativity, and connecting employees to what matters. As AI continues to evolve, Workshop remains focused on practical ways to make communicators' days a little easier. The goal isn't to replace the communicator. It's to help them move faster, feel more confident, and spend less time acting as an administrator and more time acting as the strategic partner their organizations need them to be. About Workshop. Workshop is the internal communications platform built for the teams who keep everyone informed and connected at work. Workshop helps communicators create employee communications across email, SMS, Teams, Slack, and SharePoint while measuring engagement through powerful analytics. The platform is designed to help organizations reach employees wherever work happens - from offices to frontline environments - without adding unnecessary complexity.

Workshop
Mar 25th, 2026
Customers rank Workshop #1 in Internal Newsletter Software in G2 Spring 2026 reports.

Customers rank Workshop #1 in Internal Newsletter Software in G2 Spring 2026 reports. Seven #1 rankings reflect consistent feedback from internal communicators across usability, results, and relationships Omaha, Nebraska - March 25, 2026 - Workshop, the modern, purpose-built internal communications platform, has been ranked #1 in Internal Newsletter Software in G2's Spring 2026 reports, based entirely on verified customer reviews. The recognition spans multiple reports and segments, with Workshop earning seven #1 rankings across enterprise, mid-market, and overall categories. Across each of these reports, the pattern is consistent: internal communicators are not only adopting Workshop, but continuing to use it, see results, and recommend it to others. "We get a front-row seat to how hard internal comms teams are working - and how much better things run when they finally have the right tools. Seeing customers rank Workshop #1 across so many reports is incredibly meaningful, because it reflects real progress in their day-to-day work." - Liz Ketchman, Director of Customer Success, Workshop Workshop's rankings extend across the full experience of using the platform, including usability, implementation, results, and customer relationships. In the Spring 2026 reports, Workshop ranked #1 in the Enterprise Grid(R), Mid-Market Grid(R), and overall Grid(R) Reports for Internal Newsletter Software, along with top placements in the Enterprise Results, Usability, Implementation, and Relationship Indexes. Rather than a single standout category, the results show consistent strength across how teams adopt, use, and benefit from the platform. That consistency shows up clearly in how customers describe their experience: "It's email-first approach streamlines the entire workflow. Creating messages is simple and distributing them is seamless." - Ananya M., Senior Employee and Executive Communications Manager, Dayforce The company also received multiple Leader recognitions this season, along with more than a dozen badges across categories. Fewer than 3% of products on G2 earn Leader status, making these placements a strong indicator of customer satisfaction and adoption. All rankings are based on verified customer reviews. Workshop currently holds a 4.6-star rating on G2, reflecting the experiences of teams using the platform in their day-to-day work. Growing momentum across regions. The Spring 2026 reports also highlight Workshop's expanding international presence. This season, Workshop appeared in new regional reports across Europe and EMEA, reflecting continued adoption beyond the United States. Across all Spring reports, Workshop secured more than 20 top-three placements, signaling strong momentum across both established and emerging regions, as teams scale communication across locations. What customers are experiencing. Behind the rankings are the experiences of internal communicators using Workshop to do their work every day. Customers consistently point to the platform's ease of use, flexibility, and ability to simplify complex communication workflows. From creating employee newsletters to reaching distributed and frontline teams, Workshop helps organizations communicate more clearly and measure what's working over time. A clear direction for internal communications. As internal communications continue to evolve into a more strategic function, the expectations for tools are changing. Teams need to move quickly, reach the right audiences, and understand the impact of their work without adding complexity. These rankings reflect that shift - and the growing role of platforms built specifically for internal communicators. To explore Workshop's internal communications software reviews on G2 visit: https://www.g2.com/products/workshop/reviews About Workshop Workshop is the internal communications platform built for the teams who keep everyone informed and connected at work. It's the fastest way to modernize internal comms - helping teams create beautiful, on-brand employee communications in minutes. With AI and automation at its core, Workshop empowers comms teams to create beautiful, on-brand employee communications in minutes, reach every employee across email, SMS, Teams, Slack, and SharePoint, and prove their impact with powerful analytics. Workshop integrates seamlessly with Outlook, Gmail, and leading HRIS platforms, and most teams are up and running in two to four weeks. Workshop's mission is to create happy Mondays for employees everywhere.

Workshop
Mar 1st, 2026
Workshop named one of G2's best collaboration and productivity software products for 2026.

Workshop named one of G2's best collaboration and productivity software products for 2026. Workshop ranks #24 among the best collaboration and productivity tools in G2's 2026 Best Software Awards. Omaha, NE - March 2026 - Workshop, the internal communications platform built for modern teams, has been recognized on G2's 2026 Best Collaboration and Productivity Software Products list, ranking #24 out of the top 50 products in the category. The annual G2 Best Software Awards recognize the world's best software companies and products based on authentic customer reviews and market presence. The Collaboration and Productivity category is one of the most competitive in the industry, with more than 7,000 products evaluated for this year's awards. Workshop's placement highlights the platform's growing impact on how internal communications teams create, deliver, and measure employee communications. "This recognition means a lot because it comes directly from our customers," said Rick Knudtson, CEO of Workshop. "Internal communicators are responsible for keeping organizations aligned, informed, and connected. We built Workshop to make their work easier, more effective, and more measurable, and it's incredibly rewarding to see that reflected in their feedback." According to G2's report, 28 of the 50 products on this year's list are new entrants, representing a 56% change from the 2025 Best Software Awards. Workshop's debut on the list signals growing momentum as more organizations invest in better tools for employee communication and engagement. Workshop helps internal communications teams create beautiful newsletters, personalize messages for different audiences, and understand what resonates with employees through built-in analytics and insights. "Internal communications has become a truly strategic function inside modern organizations," said Cassandra Brooks, Customer Marketing Lead at Workshop. "The teams we partner with are being asked to do more than ever, from reaching the right audiences to showing the impact of their work. We've built Workshop alongside our customers to support that shift, helping them move faster, communicate more effectively, and better understand what's working." The G2 Best Software Awards are based on verified customer reviews, reflecting how real teams experience the product in their day-to-day work. About Workshop Workshop is the internal communications platform built for the teams who keep everyone informed and connected at work. It's the fastest way to modernize internal comms - helping teams create beautiful, on-brand employee communications in minutes. With AI and automation at its core, Workshop empowers comms teams to create beautiful, on-brand employee communications in minutes, reach every employee across email, SMS, Teams, Slack, and SharePoint, and prove their impact with powerful analytics. Workshop integrates seamlessly with Outlook, Gmail, and leading HRIS platforms, and most teams are up and running in two to four weeks. Workshop's mission is to create happy Mondays for employees everywhere.

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