World Wildlife Fund

World Wildlife Fund

Conserves wildlife and habitats worldwide

Overview

WWF-US protects nature through science-based conservation programs across 100 countries, supported by millions of members, field projects, policy work, education, and partnerships. Its approach combines research with on-the-ground actions and collaborations among communities, governments, businesses, and other organizations to safeguard wildlife, habitats, and sustainable livelihoods. It stands apart with a global scale, a strong scientific foundation, and widespread, cross-border partnerships that coordinate efforts beyond any single country or sector. The goal is to secure a future where people and nature both thrive, with healthy ecosystems, clean water, climate resilience, and sustainable livelihoods.

Significant Headcount Growth

About World Wildlife Fund

Simplify's Rating
Why World Wildlife Fund is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Social Impact

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Washington DC, District of Columbia

Founded

1961

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What believers are saying

  • August 2026: WWF expanded VELUX forest protection to 450,000 hectares across three countries.
  • June 2026: WWF and Reckitt launched a China wetland restoration pilot at Taicang Jincanghu.
  • 2026 Food Waste Pact data showed lower retail unsold rates and foodservice waste across signatories.

What critics are saying

  • May 2026: WWF France's president resigned after political-neutrality clashes and board removal proceedings.
  • WWF still carries reputational baggage from prior human-rights abuse allegations tied to anti-poaching guards.
  • Donor trust erosion could fracture WWF's federation model and shrink corporate financing.

What makes World Wildlife Fund unique

  • WWF operates in nearly 100 countries, pairing science with local community conservation.
  • WWF convenes corporate coalitions like U.S. Food Waste Pact and major brand partnerships.
  • WWF turns species, forests, freshwater, and food waste into measurable, fundable programs.

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Benefits

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Sustainability Magazine
Aug 28th, 2026
VELUX & WWF complete 450,000 hectares of forest protection.

VELUX & WWF complete 450,000 hectares of forest protection. August 28, 2026 VELUX completes its WWF forest portfolio in Madagascar, Vietnam and Uganda, as CEO Lars Petersson emphasises the need for conservation and decarbonisation WWF states that forests are home to more than 80% of the world's land-based animals, plants and insects. The VELUX Group has established the fourth and final project in its forest protection and conservation portfolio through its 20-year partnership with WWF. The Vanilla Forest project in Northern Madagascar covers 275,000 hectares and joins projects in Vietnam and Uganda focused on forest protection, restoration, biodiversity and community livelihoods. Together, the portfolio covers more than 450,000 hectares and is designed to reduce and remove 4.5 million tonnes of CO[2] once fully implemented. Completing a forest portfolio. The new Vanilla Forest project is located in the Northern Highlands of Madagascar, an area containing biodiverse landscapes, endangered species and communities that depend on sustainable vanilla production. Covering 275,000 hectares, the project aims to focus on protecting existing forests while supporting restoration in degraded areas. It forms the fourth project established under the VELUX's partnership with WWF, which began with a commitment in 2020 to address the company's estimated historical Scope 1 and 2 carbon footprint dating back to its foundation in 1941. "Together with WWF, we have now identified the areas where our projects will reduce and remove millions of tonnes of CO2 once they are fully implemented," says Lars Petersson, CEO of the VELUX Group. "Sustainability Mag is convinced that sustainability will continue to shape successful businesses in the future and I am extremely proud that six years into its partnership, Sustainability Mag is on track towards a historic and ambitious target. "Establishing our complete portfolio is an important milestone, yet we remain fully committed to delivering on our targets, taking responsibility for our past, present and future." The portfolio spans tropical forests in Vietnam and Uganda alongside mangrove forests and terrestrial rainforests in Madagascar. Each project is intended to generate benefits for climate, biodiversity and local communities while supporting landscape-scale conservation. Forest protection for climate and nature goals. The VELUX Group's forest projects are classified as beyond value chain mitigation, meaning they sit separately from the company's own decarbonisation activities and value chain emissions. Their purpose is to contribute to wider climate action and nature protection rather than compensate for emissions generated through the company's operations. The projects combine the protection of existing forests with restoration of degraded landscapes, helping to prevent stored CO[2] from being released while increasing the potential for trees to absorb carbon as they grow. "Our forest partnership is an important part of how we take responsibility for our historical footprint, alongside the work we are doing to reduce emissions across our own operations and value chain," Fleming Voetmann, Vice President of Public Affairs and Product Regulatory Affairs, VELUX tells Sustainability Magazine. "Protecting existing forests and restoring degraded areas can deliver significant benefits for climate, nature and local communities. We are proud to support this work at scale and over the long term." The climate benefits are also intended to contribute to the climate goals of the countries where the projects operate. VELUX isn't set to use verified carbon units generated through the partnership to offset its own emissions, maintaining a distinction between its forest investments and corporate emissions reduction efforts. Targeting carbon emissions. The completed portfolio represents a long-term approach to addressing the environmental impacts associated with the company's historical operations. VELUX estimates that the 4.5 million tonnes of CO[2] target reflects the scale of its historical Scope 1 and 2 carbon footprint since 1941. WWF forest facts * Forests provide homes for approximately 68% of mammal species, 75% of bird species and 80% of amphibians. * Forests act as carbon sinks, storing around 70% of carbon in the soil, stabilising the global climate * Annually, up to 15 billion trees are cut down across the world. * To date, human activities have led to the loss of around 40% of the world's forests. * Monitored forest vertebrate populations have dropped by 53% since 1970. The company expects the projects to deliver these reductions and removals as they become fully implemented over the course of the 20-year partnership. Establishing the complete portfolio marks a milestone, but implementation, monitoring and conservation activity is due to continue across the four landscapes. "According to the World Economic Forum, more than half of the world's GDP depends on nature, so we need private companies to truly step up in addressing climate change and rapidly growing biodiversity loss," says Mikkel Aarø-Hansen, Secretary General at WWF Denmark. "Sustainability Mag therefore hope that more companies will be inspired by the VELUX Group, which has now reached a major milestone by committing to financing a very ambitious forest protection project in Madagascar. "We look forward to continuing our partnership for the benefit of both nature and people." The partnership is also intended to create a platform for bringing additional partners into forest protection and restoration programmes over the coming years. Biodiversity and community benefits. The portfolio extends beyond carbon removal by placing biodiversity and local livelihoods alongside climate action. The Vanilla Forest project, for example, is located in a landscape where communities depend on sustainable vanilla production, linking forest conservation with economic activity. Across the four projects, the focus on tropical, mangrove and terrestrial rainforest ecosystems provides opportunities to protect habitats and support species facing pressure from environmental change and land degradation. The approach also reflects the growing role of private-sector investment in nature protection beyond corporate value chains. With VELUX's forest portfolio now established, the next phase aims to centre on delivering and tracking conservation outcomes across more than 450,000 hectares. Key WWF partnerships. HSBC and WWF have worked together on nature and climate since 2002, with the partnership evolving from conservation funding into programmes addressing climate and nature risks. Their Climate Solutions Partnership with the World Resources Institute has supported renewable energy, agroforestry and climate resilience across Asia. More recently, the organisations have also worked on deforestation risks and environmental crime. WWF and Anheuser-Busch InBev are working together to address water challenges across high-risk watersheds. The partnership builds on work dating back to 2008, when WWF and SABMiller pioneered water footprinting. Current projects across Africa and South America focus on improving water availability and quality, restoring freshwater ecosystems, supporting sustainable agriculture and strengthening community resilience. Marks & Spencer has worked with WWF on sustainability across its food and fashion operations, including responsible sourcing and supply-chain environmental impacts. Earlier initiatives included sustainable seafood, cotton production, freshwater risk and marine conservation. The partnership has also supported wider industry initiatives and policy advocacy, demonstrating how retailer supply chains can become a focus for nature and sustainability action. KPMG International and WWF are working together to support the transition towards a net-zero, nature-positive economy, with people placed at the centre. Their partnership examines how businesses can manage environmental and social impacts during the transition. A 2026 global survey found strong business support for action, while highlighting that relatively few companies currently integrate social considerations into transition plans. AstraZeneca and WWF are working together to protect freshwater ecosystems and encourage stronger water stewardship across the pharmaceutical sector. The partnership focuses on reducing environmental pressures while improving the resilience of freshwater resources. It also aims to demonstrate how pharmaceutical businesses can strengthen water management, supporting healthier ecosystems and communities while addressing the sector's wider environmental dependencies. GSK and WWF are working together to protect and restore freshwater ecosystems across India, Pakistan and Algeria. Their programmes use nature-based solutions to improve water availability, restore wetlands and support local communities. The partnership aims to replenish more than 300,000 cubic metres of water and positively impact more than 100,000 people by 2030, while encouraging wider pharmaceutical-sector action. Executives. * Fleming Voetmann Vice President of Public Affairs and Product Regulatory Affairs * Lars Petersson Group CEO * Mikkel Aarø-Hansen Secretary General at WWF Denmark Company Portals

BizToday News
Aug 13th, 2026
PTCL and WWF join hands for 'plant for Pakistan' tree plantation drive.

PTCL and WWF join hands for 'plant for Pakistan' tree plantation drive. Posted on August 13, 2026 UTC ISLAMABAD: As part of its Independence Day campaign, 'Pakistan Jitna Jawan', Pakistan Telecommunication Company Limited (PTCL), in collaboration with the World Wildlife Fund for Nature (WWF), organized a tree plantation drive at the PTCL Training Academy in Islamabad under the banner of 'Plant for Pakistan', reaffirming a shared commitment to building a cleaner, greener and more sustainable Pakistan. Nadeem Khan, CEO, PTCL, and Rab Nawaz, Senior Director Programmes, WWF-Pakistan, participated in the plantation activity, joined by executive management from both organizations and members of the PTCL family. The initiative brought together employees and leadership in a collective effort to contribute towards a healthier environment and a greener future for the country. The 'Plant for Pakistan' initiative reflects PTCL's broader commitment to reducing its environmental impact and advancing its sustainability agenda, including efforts to reduce its carbon footprint and work towards its long-term goal of achieving net-zero carbon emissions. The initiative complements these efforts by supporting a greener, more sustainable and climate-resilient future for Pakistan. Through 'Pakistan Jitna Jawan', PTCL continues to celebrate the spirit, resilience and potential of Pakistan by highlighting actions that contribute to a more connected, empowered and sustainable nation. The tree plantation drive reinforces the message that a better Pakistan is built not only through progress and innovation, but also through our shared responsibility to protect and nurture the environment. [email protected]

The Chosun Ilbo
Jul 24th, 2026
Forests that hold carbon and block waves... Why the world is paying attention to mangroves.

Forests that hold carbon and block waves... Why the world is paying attention to mangroves. * Posted 2026.07.24. * 18:52 Stores an average of 1,000 tons of carbon per hectare... Contributing to coastal disaster prevention and biodiversity. Green Foundation and WWF unveil conservation achievements and plans on World Mangrove Day. The upcoming 26th is the UNESCO-designated 'International Day for the Conservation of Mangrove Ecosystems.' As the climate crisis intensifies, mangroves are garnering attention as a blue carbon ecosystem that stores carbon and as a nature-based solution for mitigating coastal disasters. While countries around the world are utilizing mangrove conservation and restoration in their climate and biodiversity policies, related activities are also continuing in Korea, led by the government, corporations, and environmental organizations. Mangroves are a representative blue carbon ecosystem that stores an average of about 1,000 tons of carbon per hectare. These trees and shrubs grow along tropical and subtropical coasts where seawater flows in and out, and their dense roots hold onto fallen leaves, organic matter, and sediment. In waterlogged soils with low oxygen levels, the decomposition of organic matter is slow, allowing carbon to accumulate over a long period. This explains why they exhibit such high carbon storage capacity, despite accounting for less than 1% of the world's tropical forest area. The intricately intertwined roots reduce the force of waves and currents and prevent sediment from being swept away. In a sense, they act as a 'natural breakwater' protecting the coast from typhoons, storm surges, and rising sea levels. The spaces between the roots serve as spawning grounds and growth areas for young fish and crustaceans, while providing a livelihood base for coastal residents who depend on mangroves for fishing and aquaculture. UNESCO designated July 26, 2015, as the International Day of Conservation of Mangrove Ecosystems to raise awareness of these ecological values and to promote conservation and restoration. Mangroves are known to be disappearing at a rate 3 to 5 times faster than forests worldwide. From climate policy to private sector projects... The spreading mangrove restoration. Mangroves are being utilized in climate and coastal policies and private restoration projects in various countries, as they can simultaneously promote carbon reduction, climate adaptation, biodiversity conservation, and the restoration of residents' livelihoods. Indonesia, home to the world's largest mangrove forest, established a national goal in 2020 to restore 600,000 hectares of damaged mangroves by 2024. Various government ministries, the private sector, and civil society participated in jointly promoting the restoration of damaged areas, the preservation of existing forests, and the improvement of livelihoods for coastal residents. While challenges remained regarding whether the goal could be achieved and the methods of restoration, this serves as an example demonstrating the trend of mangroves being incorporated into national-level climate and coastal policies. The World Bank introduced this as the world's largest mangrove restoration goal at the time. There have also been movements to link individual national efforts to common international goals. A prime example is the international initiative "Mangrove Breakthrough," launched at the 27th United Nations Climate Change Conference (COP27) in 2022. With the participation of governments, financial institutions, corporations, and environmental groups, the initiative set a goal to protect and restore 15 million hectares of mangroves worldwide by 2030 and to mobilize $4 billion in funding for this purpose. The core of the initiative is to internationally connect the policies and financial resources necessary for conservation and restoration. The Korean government and companies are also participating in overseas mangrove restoration. The Korea Forest Service and the Ministry of Oceans and Fisheries invested 4.5 billion won from 2020 to 2024 to restore 330 hectares of mangrove forests in Nam Dinh and Ninh Binh provinces in Vietnam. By simultaneously promoting the establishment of nurseries, capacity building for local residents, and technical support for aquaculture, they linked forest restoration with income improvement for coastal residents. SK Innovation has been pursuing restoration projects centered on Vietnam since 2018 and plans to expand the cumulative restoration area in Vietnam to 470 hectares by 2030. Hyundai Motor Company is establishing mangrove forests in the Mekong Delta in Vietnam in collaboration with the International Union for Conservation of Nature (IUCN) and Good Neighbors. POSCO International has also been planting mangrove saplings near Jakarta, Indonesia, since 2019. Green Foundation and WWF share conservation achievements and plans on mangrove Day. Ahead of the International Day of Mangrove Conservation, domestic environmental groups have also stepped forward to raise awareness of the importance of mangroves by unveiling existing restoration achievements and new conservation plans. The Korea Green Foundation, which has been carrying out mangrove restoration activities in Asia since 2015, has unveiled the results of a community-participatory project conducted on Pari Island in Indonesia. In collaboration with the local environmental organization Indonesia Environment Forum, the Foundation provided training to residents and youth on planting, growth management, and monitoring, and planted 7,000 mangrove trees across 0.7 hectares of damaged land at Lenge Beach on Pari Island last May. Since June, a resident monitoring team has been regularly checking the growth status. To date, the Korea Green Foundation has planted approximately 645,000 mangrove trees in the Asian region. Lee Mi-kyung, President of the Korea Green Foundation, stated, "Mangroves are effective carbon sinks and a key ecosystem that sustains the livelihoods of coastal residents," adding, "This project is highly significant in that local residents stepped forward as the agents of restoration to establish a foundation for sustainable management." Marking the International Day of Conservation for Mangrove Ecosystems, WWF announced a conservation plan for *Hwanggeun*, a semi-mangrove species native to Jeju. WWF has established a conservation network with the Asian Forest Cooperation Organization, Jeju Special Self-Governing Province, and the National Institute of Forest Science's Subtropical and Tropical Forest Research Center. On the 21st, they toured a natural habitat of *Hwanggeun* in the area of Siksambong, Seongsan-eup, Jeju, to discuss future cooperation directions. The plan is to integrate the conservation of the *Hwanggeun* habitat with existing Jeju coastal cleanup and sea turtle monitoring initiatives. Park Min-hye, Secretary General of WWF Korea, stated, "Although Hwanggeun, a native Korean semi-mangrove, is still unfamiliar to many people, it is an important nature-based solution for maintaining healthy coastal ecosystems and responding to the climate crisis," adding, "We will scientifically examine the ecological value of semi-mangrove forests and continuously expand conservation activities." Chae Ye-bin, reporter for The Better Future Copyrights c The Better Future & futurechosun.com Better Future Special Feature Top News >

Fiji Hotel and Tourism Association
Jul 24th, 2026
DoubleTree Resort celebrates World Mangrove Day through community.

DoubleTree Resort celebrates World Mangrove Day through community. Nadi, Fiji - 24 July 2026 - In celebration of World Mangrove Day (26 July) and the continued partnership between the Hilton Global Foundation and the World Wildlife Fund, DoubleTree Resort by Hilton Fiji - Sonaisali Island brought together team members, resort guests and WWF representatives for a morning of mangrove restoration, environmental education and conservation along the resort's coastline. Approximately 15 participants joined the initiative, learning firsthand about the vital role mangroves play in protecting Fiji's fragile coastal ecosystems before helping prepare a site for mangrove restoration and then re-planting approximately 200 mangrove seedlings as part of the resort's ongoing efforts to engage guests and team members in environmental and community initiatives. The morning concluded with fresh green coconuts, providing an opportunity for guests and team members to connect while celebrating their contribution to the environment. The activity coincides with the Hilton Global Foundation's (HGF) recent commitment of US$5.4 million to 18 nonprofit organisations globally - its largest annual investment to date - supporting initiatives that expand career opportunities, strengthen community resilience and help make the world a better place to travel. As Hilton's global philanthropic arm, HGF supports programmes aligned with Travel with Purpose, Hilton's strategy to drive positive impact and create lasting value for its people, hotels, communities and guests. In Fiji, HGF is supporting WWF's mangrove restoration programme in Fiji, which is working with iTaukei (Indigenous Fijian) communities to restore eight hecatres (19.7 acres) of mangroves across two sites within the Great Sea Reef - the Ba River Estuary and the Yasawa Islands. As one of the world's longest barrier reef systems, the Great Sea Reef is central to Fiji's blue economy, supporting fisheries, tourism, biodiversity, and the cultural heritage of coastal communities. Mangroves are among the world's most valuable coastal ecosystems, providing natural protection against storm surges and coastal erosion, improving water quality, storing significant amounts of carbon and creating essential nursery habitats for fish, crabs and marine life. In Fiji, they also play an important role in supporting local livelihoods, preserving cultural traditions and strengthening climate resilience for coastal communities. "This was a wonderful opportunity to bring our guests and team members together to learn more about Fiji's incredible natural environment while making a meaningful contribution," said Shanaka Perera, General Manager, DoubleTree Resort by Hilton Fiji. "As an island resort, we recognise the responsibility we have to help protect the ecosystems that make Fiji so unique. Through initiatives supported by Hilton Global Foundation and WWF's conservation efforts in Fiji, we're proud to provide opportunities for our guests and team members to engage with and learn more about protecting these important ecosystems." WWF's programme extends beyond restoration, supporting long-term community capacity through ecological restoration training, locally managed mangrove nurseries, and community-led stewardship initiatives designed to support sustainable livelihoods. The mangrove restoration forms part of DoubleTree Resort by Hilton Fiji's CARE Committee initiatives, which encourage team members and guests to participate in activities that create a positive environmental and social impact within the local community. As World Mangrove Day is celebrated globally on 26 July, the resort hopes the event inspires more travellers and local communities to appreciate the importance of protecting these remarkable coastal forests.

CGC Cards
Jun 11th, 2026
The story behind the cards: Life TCG.

The story behind the cards: Life TCG. Posted on 6/11/2026 The end goal of this clever card game is to raise awareness of the struggling wild animal populations around the world. Trading card games are often produced to promote or capitalize on a popular intellectual property, such as an anime or video game. Others are created to raise awareness of a specific campaign or ongoing issue happening in the world. One of these TCGs is the Life TCG - a trading card game dedicated to raising awareness about the status and conservation of many mammal and aquatic animal species around the world. | Click images to enlarge. | About the Life TCG. There are millions of documented species on Earth, including insects, fish, birds, mammals, plants, and more. Out of those millions, only a few thousand of them are classified as mammals. What's more, only 4% of those animals are classified as wild animals - and many are endangered. The Life TCG was created to raise awareness of this imbalance through a tangible card game. To reflect the imbalance, the Life TCG doesn't assign traditional rarities to their cards. Instead, each 1st edition holographic card has a set print number that is directly linked to an animal's estimated population. For example, there are only an estimated 10,000 red pandas left in the wild (as of 2023, when the card was released). Because of this, the Life TCG only printed 10,000 Red Panda cards. Additionally, the Life TCG has vowed to not reprint or produce more 1st edition holographic cards after the initial print run, so there will only ever be 10,000 copies of Red Panda in circulation. | Click images to enlarge. | Additionally, the Life TCG has produced several 1/1 cards based on continents. These cards are full art holographic cards based on the seven major continents on Earth - South America, North America, Africa, Europe, Oceania, Asia, and Antarctica - and one 1/1 card based on Earth itself. The 1/1 print run reinforces the idea that there is only one planet, driving home the importance of the land's conservation. To further promote its mission and dedication to wildlife preservation, the creators of the Life TCG have partnered with the World Wildlife Fund, a charity dedicated to using proven science to reduce threats to animals and wildlife. The foundation works to conserve and restore biodiversity and ensure sustainable use of natural resources to support healthy living. Since its release in 2023, the Life TCG has released two major sets - Mammals and Birds. CGC has certified more than 190 cards across all sets, including promotional cards, according to the CGC Cards Population Report. How to play. The Life TCG doesn't have a health point or combat-like playstyle. Instead, each animal has four stats: Weight, Speed, Lifespan, and Population. It's a simple game of "best stats win," - when two animals are pitted against each other in play, the one who has the highest stats overall wins. As players pit animals against each other, the winner keeps their cards, while the loser must discard their spent cards. Whoever still has cards left in their hand by the end of the game wins. Interestingly, the Life TCG offers extra rules for those who want a challenge. For example, players can compete based on card rarity - if they play the same animal, the one with the higher card rarity (such as a 1st Edition Holographic version of the card) wins. Also, if someone plays the Earth card, it is an automatic win for that player. | Click images to enlarge. | To learn more about the Life TCG and how to get started playing, go here to visit their website. The official website also has a full list of cards and products available for interested collectors. Then, when you're finished playing - or building your Life TCG collection - consider sending your cards to CGC for expert authentication, grading, and encapsulation. Go here to learn how to submit. About CGC. Since revolutionizing comic book grading in 2000, CGC has grown to include certification services for a vast variety of pop culture collectibles. These divisions include CGC Cards, CGC Video Games, and CGC Home Video. CGC Cards provides expert card grading for sports cards, TCGs, and non-sports cards. CGC Video Games is dedicated to video game grading for the most popular consoles, including Nintendo, Sega, Atari, PlayStation, and more. CGC Home Video provides expert VHS grading in addition to other types of videocassettes, DVD, Blu-ray, and more. CGC also offers seamless solutions for autograph collectors with CGC Signature Series and JSA Authentic Autograph services. CGC is part of the Certified Collectibles Group, a global provider of expert and impartial authentication and grading services for collectibles. Since 1987, the Certified Collectibles Group companies have certified more than 110 million collectibles, including coins, banknotes, comic books, cards, autographs, and stamps.

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