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Overview
Wow Bao creates and distributes restaurant-quality Asian street food snacks, focusing on bao, dumplings, and potstickers. Their products are sold as frozen items and distributed across multiple channels, including grocery stores (in more than 15,000 locations), restaurants, airports, stadiums, virtual kitchens, amusement parks, and vending machines. Buyers heat the frozen snacks at home or in on-site locations, delivering a convenient, ready-to-heat experience that mirrors restaurant flavors. The company differentiates itself through its rapid, multi-channel expansion and a track record of strong partnerships with major retailers, plus recognition as Fast Casual’s No. 1 brand twice. Wow Bao’s goal is to deliver bold, bold-flavored, restaurant-quality Asian cuisine to everyday moments and keep expanding its omni-channel footprint to bring its “WOW” moment to more consumers.
About Wow Bao
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2003
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Simplify's Take
What believers are saying
- North Carolina backed the plant with a $180,000 performance grant and 88 jobs.
- Retail distribution jumped from 300 locations in 2023 to over 15,000 by 2026.
- The app launch in April 2024 strengthens repeat purchases across delivery and grocery channels.
What critics are saying
- Forest City production starts September 2025; any ramp miss strains retail expansion commitments.
- Private label freezer aisles from Target, Kroger, and Costco pressure Wow Bao pricing power.
- A failed first company-operated plant would cripple operations and undermine national distribution.
What makes Wow Bao unique
- Wow Bao sells across 15,000 grocery stores and 700 virtual kitchens nationwide.
- Its first company-operated Forest City plant tightens control over quality, supply, and margins.
- Lunchbox-powered app links delivery, grocery, rewards, and Roblox into one consumer funnel.
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Benefits
Health Insurance
401(k) Retirement Plan
Life Insurance
Disability Insurance
Paid Time Off
Employee Discount Programs
Company News
Wow Bao invests $6.45M to open Asian street food manufacturing facility in North Carolina The new facility will increase production capacity and expand Wow Bao's reach across the country.
Wow Bao to spend $6.45 Million to expand in Forest City North Carolina creating 88 new jobs. Wow Bao to spend $6.45 Million to expand in Forest City North Carolina creating 88 new jobs.Forest City, North Carolina — According to state and local development sources, Wow Bao plans to invest $6,450,000.00 to build out new space in Forest City. The company is creating 88 new jobs at this facility. The company plans to occupy the new space in Forest City, on or about November 1, 2025. According to the company website At Wow Bao, we believe lifes too short for boring food. Thats why were on a mission to reinvent the Asian Street Food experience bringing bold, unforgettable flavor to every bao, dumpling, and potsticker we make
Wow Bao will invest $6.45 million to establish its first company-operated manufacturing facility in Forest City, NC.
Wow Bao to build first company-operated Processing plant in North Carolina.
Wow Bao, a fast-growing Asian street food snack company, will be building a new facility in Forest City, bringing 88 jobs to Rutherford County.
Wow Bao is Hiring for 6 Jobs on Simplify!
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About Wow Bao
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2003
Wow Bao is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today