Full Agenda revealed for global Wrike Collaborate 2026 conference. Yamaha Motor Manufacturing Corporation, Anaplan, Sur La Table, Moment Factory, and SharkNinja Join the Roster to Share Customer Transformation Stories Across Keynotes and Breakout Sessions SAN DIEGO, Calif., September 3, 2026 - Wrike, the trusted work delivery platform for people and AI, announced the full agenda for Wrike Collaborate 2026, its premier global virtual user conference, to show how transformation plays out day to day, in customers' own words. With executive teams facing increased pressure to transform how the business operates, and AI now a critical initiative in every function, the event brings together enterprise leaders and experts to confront a common enemy: the Fog of Business, where strategy stalls at the top, execution stays siloed below, and AI gets bolted on in disconnected pockets. According to recent enterprise research, while over 80% of executive teams prioritize digital transformation, a staggering majority struggle with execution due to scattered tools, context loss, and fragmented workflows. Wrike Collaborate addresses this disconnect head-on, reframing transformation not as a once-a-year event but as a continuous, repeatable loop grounded in concrete strategies for delivering change at scale. What to expect. Built around the theme "Transformation Delivered," the virtual gathering brings together real-world case studies, executive panels, and deep-dive technical sessions designed to equip workflow builders, transformation leaders, and outcome drivers with practical execution frameworks. Key sessions include: * Turning Complex Operations into Velocity: Enterprise leaders from Yamaha Motor Manufacturing Corporation will pull back the curtain on how they aligned cross-functional teams, streamlined complex operational workflows, and scaled output to drive bottom-line enterprise performance. * Agility at Scale in B2B Tech: Executives from Yamaha Motor Manufacturing Corporation, Anaplan, Sur La Table, Moment Factory, and SharkNinja will share actionable frameworks for bridging operational gaps, demonstrating how modern organizations can dynamically pivot strategy and maintain precision alignment across enterprise go-to-market teams. * The "Transformation Delivered" Keynote: Wrike leadership will unveil the platform's newest intelligent automation capabilities and workflow architectures designed to eliminate friction, close context gaps, and turn chaotic task management into structured organizational intelligence. * Breakout Sessions: Attendees can participate in specialized tracks spanning AI-driven productivity, strategic portfolio management, and modern work governance, equipping teams to scale without adding administrative burnout. Why "Transformation Delivered" Matters now. "Transformation is the new normal," said Thomas Scott, CEO of Wrike. "Organizations are under pressure to transform how the business operates, and execution alone won't cut through the Fog of Business. Wrike Collaborate is about giving organizations the context, control, and collaboration to transform continuously, at scale. We are looking forward to spotlighting stories from Yamaha and Anaplan that will help other organizations streamline their workflows and deliver on broader business goals." Event details & Registration. Wrike Collaborate is a fully virtual, globally accessible event taking place across multiple time zones. Attendance is complimentary for enterprise leaders, program managers, operations professionals, and team members looking to level-up their execution capabilities. * October 7: North America * October 8: EMEA and APAC Registration & Full Agenda: To explore the complete lineup of speakers and reserve your virtual pass, visit https://www.wrike.com/collaborate/conference/.

Wrike launches conversational platform to build AI agents. SAAS: Adoption of Software Has Tripled in Past Year July 22, 2026 SAN DIEGO - Enterprise adoption of software company Wrike's artificial intelligence features has tripled since June 2025. In that time, the company launched the ability to design and deploy agentic systems within Wrike's software to help workers more efficiently manage tasks like reviewing and organizing incoming requests, checking for potential compliance issues and overseeing project operations. Alongside those AI agents, the company also launched an agent building platform in which users could create new agents from freeform prompts entered into a standard chat interface. "What we found is there are definitely customers that are builders in nature that like that approach, because it enables them to go in and describe exactly what they want, customize it at the prompt level and then be able to create more of a deterministic outcome by using those clear triggers and status changes," Wrike CEO Thomas Scott said. However, not every user has those technical skills and the ability to write detailed prompts, Scott said. The company also found, in a November survey of 1,000 employees in 10 industries across five countries, that less than half of employers provide any kind of company-wide training on AI systems. As a result, Wrike began developing a more conversational AI agent creation platform, which launched earlier this month. "You go in and you describe a problem that you're trying to solve, and that triggers a series of back-and-forth discussions between the user and the builder to help narrow down what it is that you're actually trying to solve from a workflow perspective," Scott said. "It gives you a much more coherent experience if your technical bar is a little bit lower, and you're not looking to become an expert at building a specific agent, you're really looking at being an expert at solving the problem that's in front of you," Scott added. Wrike previously launched a task automation platform a few years ago that was intended to achieve some of the same goals as its AI agent builder system, but was relatively rudimentary in its reliance on simple "if, then" statements and was generally inflexible if those automation rules changed. Scott argued its broader agentic systems and the conversational AI agent builder platform effectively solve those problems for Wrike's customer base, which is mainly comprised of marketing and professional services companies, portfolio management offices and corporate product launch departments, but many of its users, and its power users in particular, are not technical or corporate IT workers. "They're familiar with the application, but they're typically not a developer that (we're) working with," he said. "So this makes it easier for them to describe a process or a workflow where they've got a great deal of familiarity and be able to do that in natural language and set this up very quickly." Fast growing. According to Wrike, users have executed more than 5.5 million AI agent actions since the company launched its agentic systems in January while reducing process time by 93%. Roughly 60% of the company's customer base is in North America, with 30% in the middle east and Africa and the remaining 10% in the Asia-Pacific region. While Wrike's customers include companies like Lyft, T-Mobile and Nvidia, Scott said the company works with clients of any business size. More than 2 million workers in 140 countries use Wrike in some capacity, which has enabled the company to grow steadily at around 10% annually and remain profitable. Scott argued that the conversation AI agent builder is one method of helping companies narrow their focus on how to leverage AI tools most efficiently while also maintaining the trust of the workers who are actually using the tools. "If you come in (saying), 'we're going to change everything,' then you've got way too much resistance and you don't have a way to show value to the people who are involved in the process right now," he said. Maintaining that user trust relies on ensuring that AI technology has a demonstrated benefit for both the processes for which its used and the users themselves, as opposed to attempting to force users to integrate AI in tasks that may not benefit from it. "When we have these conversations with our own customers today," Scott said, "the thing that comes through overwhelmingly is (for) the technology that we're building, trust matters as much as the intelligence question." FOUNDED: 2006 CEO: Thomas Scott HEADQUARTERS: San Diego BUSINESS: Enterprise work management software EMPLOYEES: Around 1,000 WEBSITE: wrike.com CONTACT: [email protected] NOTABLE: Wrike has eight offices worldwide but its greatest concentration of employees is in San Diego. Eli is an award-winning reporter primarily covering the tech and life sciences industries. He previously worked as the San Diego City Hall reporter for the regional wire City News Service. He has also covered public health, transportation and state and local politics in the San Francisco Bay Area for Local News Matters, the nonprofit arm of the regional wire Bay City News Service, where he also oversaw the development and daily content management of the outlet's public health and COVID-19 news and resource webpage. He is also a contributing writer covering Minor League Baseball for the analysis and commentary website Baseball Prospectus. Eli is a graduate of San Francisco State University and a native of Northern California.