XP Health

XP Health

Digital-first vision benefits and eyewear marketplace

Overview

XP Health provides a digital-first platform that delivers vision benefits, including an eyewear marketplace and eye care services, to employees through employer benefit programs. Members can buy designer frames for about $42, renew prescriptions, and locate in-network eye exam providers via partnerships with PEOs, ancillary carriers, health plans, brokers, consultants, and TPAs. Revenue comes from these partnerships that offer XP Health benefits to employees, helping employers boost plan utilization and reduce vision-related claims costs. The platform distinguishes itself by affordability and convenience, with a high NPS and a focus on easy access to designer eyewear and quick eye care.

About XP Health

Simplify's Rating
Why XP Health is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$55.3M

Headquarters

Redwood City, California

Founded

2018

People at XP Health

People at XP Health who can refer or advise you

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Simplify's Take

What believers are saying

  • Guardian partnership covers 26 states since June 2026, expanding access to Fortune 500 employers.
  • Series B funding of $33.2M led by QED Investors accelerates growth in affordable vision care.
  • 500,000 members across 3,500 business customers drive high enrollment and 72 NPS score.

What critics are saying

  • EyeMed undercut XP's $42 model with $35 bundled frames, capturing 15% PEO share in 6–9 months.
  • VSP's AI virtual exam platform with 98% accuracy eliminates XP's digital differentiator in 4–6 months.
  • Davis Vision's $120M acquisition of regional PEOs will displace XP from 12 Fortune 500 clients in 8–12 months.

What makes XP Health unique

  • XP Health delivers a digital-first vision platform with virtual try-ons and online Rx renewal tools.
  • Transparent pricing includes discounted designer frames at $42 average with free doctor-recommended lenses.
  • Over 100,000 provider combinations nationwide enable comprehensive care with zero unnecessary markups.

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Funding

Total Funding

$55.3M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$33.2M
XP Health
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Stock Options

401(k) Retirement Plan

Paid Vacation

Hybrid Work Options

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

1%
Holmes Murphy
Mar 24th, 2026
Holmes Murphy adds industry veterans Ryan VanOverbeke and Lance Lankford to growing Employee Benefits team.

Holmes Murphy adds industry veterans Ryan VanOverbeke and Lance Lankford to growing Employee Benefits team. VanOverbeke to lead Employee Benefits Sales in Denver and Lankford to lead Compliance Holmes Murphy is pleased to announce the additions of Ryan VanOverbeke as Vice President and Denver Employee Benefits Sales Leader and Lance Lankford as Compliance Director, further strengthening the firm's leadership team and its ability to serve clients nationwide. As the new Employee Benefits Sales Leader in Holmes Murphy's Colorado office, VanOverbeke will use his 20 years of experience to collaborate with leadership and client teams to deliver innovative benefits solutions that help organizations manage rising healthcare costs, improve workforce wellbeing, and create competitive employee benefit programs. Prior to joining Holmes Murphy, VanOverbeke served as Chief Commercial Officer at XP Health, a digital first vision benefits platform where he led the company's commercial strategy, oversaw sales, marketing, and customer success teams as the organization expanded its employer and partner ecosystem. Previously, he was Chief Revenue Officer at Vimly Benefit Solutions and held leadership roles at WEX Health and UnitedHealthcare. "Ryan's deep knowledge of the benefits ecosystem and his ability to navigate the complexity of healthcare make him a tremendous asset to Holmes Murphy," said Brooks Deibele, Holmes Murphy EVP and Employee Benefits Practice Leader. "Ryan has led high-performing teams, understands employers' needs, builds effective strategies, and brings exceptional emotional intelligence to every interaction. The addition of Ryan to our team also reflects our continued investment in Colorado as we expand our footprint and team in the market." As Compliance Director based in its Dallas office, Lankford will create tremendous value for Holmes Murphy clients by keeping them apprised of the ever-frequent changes within the employee benefits regulatory landscape. His experience in employee benefits compliance will allow Holmes Murphy to stay on the leading edge in the industry and demonstrate the company's commitment to exceeding client expectations. Lankford will also continue to play a key role in helping Avant Specialty Benefits, a Holmes Murphy PLUS company, advance critical risk strategy and stop loss products and initiatives. Prior to joining Holmes Murphy, Lankford worked as a Vice President for Lockton for nearly five years. Lankford has also held Corporate or General Counsel roles with the Dallas Stars, the Texas Rangers Baseball Club, and American Airlines Center, among others. "Lance's deep expertise in regulatory compliance will be invaluable to Holmes Murphy clients," said Travis Dent, Holmes Murphy Sr. Vice President and Regional Sales Leader, Employee Benefits. "His ability to anticipate client needs, provide timely guidance, and translate complex regulations into practical solutions strengthens our entire compliance strategy. Lance brings tremendous value to Holmes Murphy and the clients we serve." Originally published on 03.24.26

Funderlyst
Sep 14th, 2024
XP Health secures $332m in funding for vision care

XP Health secures $332m in funding for vision care.

P F 168 LTD
Sep 13th, 2024
XP Health grabs $32M to bring employees more affordable vision care

On Thursday, XP Health announced a $33.2 million Series B led by QED Investors with participation from Canvas Ventures, American Family Ventures, HC9 Ventures, Valor Capital Group and Manchester Story.

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