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XYZ Reality

Engineering-grade AR with real-time project controls

Overview

XYZ Reality delivers real-time project controls using engineering-grade augmented reality to help construction teams manage complex projects on time and within budget. Its product overlays precise, on-site information through augmented reality, giving workers real-time field data to track progress, monitor quality, and identify issues before they cause delays. Real-time data and AR guidance enable proactive problem solving and faster decision making, reducing risk and waste. The company differentiates itself with engineering-grade AR that provides exact, objective field measurements and visibility, backed by experience managing over $12 billion in mission-critical projects and partnering with leading developers. Its ultimate goal is to help construction teams deliver projects faster, with lower costs and higher quality, while supporting sustainability and quicker revenue generation.

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About XYZ Reality

Simplify's Rating
Why XYZ Reality is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsIndustrial & ManufacturingVR & AREnterprise Software

Company Size

201-500

Company Stage

Grant

Total Funding

$35.4M

Headquarters

London, United Kingdom

Founded

2017

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Simplify's Take

What believers are saying

  • January 2026 Applied Digital expansion increases footprint across 450MW of new AI Factory capacity.
  • Sunday Times Tech 100 2026 ranking validates growth momentum and market recognition.
  • Headcount rose to 387 by March 2026, while hiring stayed active through September.

What critics are saying

  • Revenue remains undisclosed, so customers like Applied Digital concentrate renewal and pricing power risk.
  • XYZ Reality still supports more than $20 billion in projects, but one platform failure damages trust.
  • Global expansion needs new COO and CFO, signaling execution risk across 2026 scaling efforts.

What makes XYZ Reality unique

  • XYZ Reality unites engineering-grade AR and real-time project controls for mission-critical construction.
  • Applied Digital expanded XYZ Reality to 600MW across North Dakota campuses on January 13, 2026.
  • ISO 27001 certification and data center advisors Christian Belady, Brian Mattson deepen enterprise credibility.

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Funding

Total Funding

$35.4M

Meets

Industry Average

Funded Over

6 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
M&S Channel
Jan 29th, 2026
XYZ Reality strengthens leadership team amid global expansion

XYZ Reality strengthens leadership team amid global expansion. XYZ Reality appoints Bruno P.S. Rocha as COO and Soroosh Keshtgar as CFO, positioning the company for growth in construction delivery platforms. * Thursday, 29th January 2026 Posted 7 hours ago in by Sophie Milburn XYZ Reality has announced changes to its executive team with the appointment of Bruno P.S. Rocha as Chief Operating Officer (COO) and Soroosh Keshtgar as Chief Financial Officer (CFO). The appointments come as the company prepares for its next phase of international expansion. The changes follow increased adoption of XYZ Reality's construction delivery platform across hyper-scale data centre and mission-critical construction projects. As demand rises and projects increase in scale and complexity, the company is adding senior leadership capacity to support its operations and growth plans. As COO, Rocha will focus on execution, team alignment, and improving operational consistency. His remit includes converting commercial activity into repeatable delivery processes as XYZ Reality expands across markets and customers. Rocha brings experience from engineering-led and robotics organisations, having previously held senior roles at Palantir and Gecko Robotics. Keshtgar joins as CFO as the business moves into larger and more complex projects and prepares for international growth. His role will centre on strengthening financial systems, processes, and governance to support decision-making and future investment. His background includes aerospace engineering, qualification as a chartered accountant at PwC, and senior finance roles in high-growth organisations. The appointments reflect the company's focus on building leadership capability as it works with global infrastructure owners and scales its delivery model. Strengthening operational and financial management is intended to support consistency as the customer base and project portfolio expand. With demand increasing for data centre and mission-critical infrastructure, XYZ Reality is aligning its leadership and operating structure to support delivery at scale and respond to changing customer requirements.

Bdaily
Nov 8th, 2025
XYZ Reality appoints VP of customer success

XYZ Reality appoints VP of customer success. London-based construction technology company XYZ Reality has appointed Anthony Canipa as vice president of customer success to strengthen global client partnerships and drive adoption of its construction delivery platform for data centres. Anthony brings over a decade of experience delivering more than 1.2 gigawatts of data centre capacity worldwide. His background includes senior leadership roles at Microsoft and Yondr, where he led large-scale digital transformation programmes focused on performance, transparency and accountability. An early adopter of XYZ Reality's technology, Anthony has firsthand experience using the platform to improve project efficiency and visibility across complex portfolios. In his new role, he will focus on helping clients maximise value from the company's solutions and ensure delivery excellence across global projects. Anthony said: "I've been incredibly passionate about XYZ Reality's product for years. "I've used it at every level - from the boardroom to the construction site - and seen firsthand how it bridges the gap between guesswork and real progress. "Joining the team feels like an inevitable next step following my experience as a hyperscaler and developer, and through completing academic research in AI, Data & Analytics focused on technology adoption in the construction sector. "I believe XYZ will transform the industry by giving project teams and executives the clarity and confidence they've been missing, and by building stronger, more data-driven relationships with our clients. "I look forward to supporting the XYZ team and our clients achieve this." Waleed Zafar, chief revenue officer of XYZ Reality, added: "We're excited to have Anthony join XYZ Reality. "He brings a rare combination of deep industry experience and forward-thinking innovation - someone who truly understands the challenges our customers face and how technology can transform the way projects are delivered. "Anthony's energy, authenticity, and customer-first mindset perfectly reflect who we are as a company - not just on individual projects, but across entire portfolios." Explore these topics.

Digital Construction Now
Mar 14th, 2025
XYZ Reality updates platform

XYZ Reality has released the next iteration of its platform, which unifies real-time data management, visualisation tools and automated reporting in a single interface.

Yahoo Finance
Apr 16th, 2024
XYZ Reality Welcomes Data Center Industry Leaders Christian Belady and Brian Mattson as Strategic Advisors

XYZ Reality welcomes data center industry leaders Christian Belady and Brian Mattson as Strategic Advisors.

Business Wire
Apr 16th, 2024
Xyz Reality Welcomes Data Center Industry Leaders Christian Belady And Brian Mattson As Strategic Advisors

LONDON--(BUSINESS WIRE)--XYZ Reality, the leading engineering grade augmented reality (AR) platform for data center and mission critical construction, is proud to announce the appointment of data center industry veterans Christian Belady and Brian Mattson as Strategic Advisors. With their extensive experience and innovative vision, they will help guide XYZ Reality in enhancing its data center construction solution and product roadmap. Christian Belady, recognized as one of the "5 People who changed the data center" industry, brings a wealth of expertise in managing data center and infrastructure development at a global scale. Formerly Vice President and Distinguished Engineer at Microsoft, Belady developed one of the largest data center footprints in the world. Notably, during his tenure at Hewlett Packard, he was the innovator behind the Power Usage Effectiveness (PUE) metric. His expertise will prove invaluable to XYZ Reality's mission of building it right first time, offering crucial support in product development and sharing invaluable insights and expertise garnered from years of experience in the data center industry

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