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Overview
YAYOI runs a global chain of teishoku Japanese restaurants that serves nutritionally balanced set meals on a single tray. The core menu is ichiju-sansai—a main dish with rice, miso soup, and side dishes—prepared fresh; in Japan it is fast-casual with ticketing, while international locations use full-service dining with table tablets for self-ordering and payment. It differentiates itself through a long history dating back to 1886, a flexible dining format, and technology-enabled service across 300+ outlets worldwide. Its goal is to popularize balanced teishoku meals around the world with a clear, scalable dining model.
About YAYOI
Industries
Food & Agriculture
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2015
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Simplify's Take
What believers are saying
- Plenus opened Asagaya-Minami in July 2026, proving Japan growth remains active.
- The July 2026 beef-tofu campaign covered all 376 Japanese stores, driving traffic and trial.
- Indonesia opened in April 2025, and management targets ten stores there within five years.
What critics are saying
- Nichirei's July 2026 cyberattack disrupted deliveries to YAYOI locations, exposing supply-chain fragility.
- Plenus relies on Plenus-branded centralized logistics, making another warehouse outage immediately restaurant-wide.
- Asahi Shimbun copycats and local Japanese chains compress YAYOI's overseas differentiation within twelve months.
What makes YAYOI unique
- YAYOI's teishoku format still anchors a hard-to-copy, balanced Japanese set-meal proposition.
- Plenus reported 376 domestic YAYOI stores in June 2026, showing sustained brand scale.
- Overseas expansion spans eight countries, with YAYOI Singapore and Malaysia still launching menu specials.
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Benefits
Flexible Work Hours
Meal Benefits
401(k) Retirement Plan
YAYOI is Hiring for 1 Jobs on Simplify!
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About YAYOI
Industries
Food & Agriculture
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2015
YAYOI is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today