Yassir, the North African startup offering ride-hailing, food delivery and financial services since 2017, has acquired programmatic advertising agency Kawarizmi as it expands into media and advertising. The deal's terms were not disclosed. The acquisition marks a strategic shift for Yassir, which has built its business around on-demand daily services including Yassir Express for food and grocery delivery, and Yassir Cash for financial services. The move into media and advertising represents the company's latest diversification effort beyond its core app-based offerings.

Algerian startup Yassir has acquired Uno stores from the Cevital Group, rebranding them as "Yassir Market". The company plans to open its flagship store at Bab Ezzouar shopping centre in Algiers within days. The acquisition follows Jumia's exit from the grocery and retail sector in North Africa. Yassir aims to integrate digital expertise with physical retail presence through a network of stores offering a hybrid shopping experience, including groceries, luxury goods, cosmetics and fast food outlets. Transactions will be processed through Yassir Cash, supported by over 5,000 agents, whilst customers can earn points through the "Yassir +" programme. The company is also developing a B2B logistics layer for wholesale deliveries to institutional clients including embassies and major corporations. Founded by Stanford PhD and former Silicon Valley engineer Nour Eddine Taibi, Yassir operates across six countries and 50 cities, serving over 10 million users.