YouAppi joins Kochava's Certified Partner Program: A new chapter for Cross Screen performance. By YouAppi Marketing In a year where measurement is regaining its place at the center of growth strategy, YouAppi has reached an important milestone. YouAppi Inc. is now a Kochava Certified Partner. It is an honor that places YouAppi among a select group inside Kochava's global ecosystem. Only two DSPs outside the major platforms achieved this designation at the inception of the program. For its customers, this certification is more than a badge. It is a promise that the future of cross screen performance will be built on stronger data, tighter integrations, and attribution that reflects how people actually move across their devices. The advertising landscape keeps evolving faster than single channel playbooks can follow. Mobile journeys are fragmented, CTV is a fast-emerging performance channel, and privacy policies are reshaping signal flow across platforms. At this moment, trusted MMP partnerships matter more than ever. This certification formalizes YouAppi's long standing alignment with Kochava around quality, integrity, and customer driven innovation. It deepens the backbone that supports everything YouAppi Inc. do in cross device retargeting and measurement. What the Kochava Certified Partner Program Means Kochava launched its Certified Partner Program to spotlight organizations that consistently meet the highest bar for: * Integration quality * Traffic health * Transparency * Technical accuracy * Certification training Its participation signals a high level of trust and capability and places YouAppi alongside other premier partners. In a crowded and competitive space, this distinction shows that YouAppi's performance engine delivers the stability and technical excellence needed to support large scale cross screen advertisers. Certification also opens the door to a more strategic relationship with Kochava. This includes priority partner support, deeper product insights, joint co marketing opportunities, and early access to roadmap developments. These advantages feed directly into YouAppi's ability to run smarter, faster, and more accurate retargeting campaigns across both mobile and CTV. Kochava outlined the goals and requirements of their new program in their official press release, which you can read here. Why Partnerships Like This Matter for Today's Marketer Measurement is a shared problem across the industry. Everyone is dealing with the same forces: multi device behavior, shifting privacy standards, and rising expectations for performance accountability. No single platform can solve these challenges alone. Success depends on strong connective tissue between the partners who power different parts of the user journey. For brands running mobile acquisition and retargeting today, the path to conversion almost always crosses multiple screens. A user watches a CTV ad. They search for a product on their phone hours later. They install an app from a social impression the next morning. Last touch alone cannot explain that story. Better measurement partnerships can. This is the heart of why YouAppi's certification matters. It strengthens the relationship that already underpins its cross screen strategy. It sharpens the attribution models that track users as they move between living room and mobile device. It improves the quality of the data that informs bidding, segmentation, optimization, and creative strategy. Most importantly, it gives advertisers a clearer view of what is actually driving growth. How This Builds on Its Existing Work With Kochava Earlier this year, YouAppi and Kochava published a joint analysis on cross device attribution and CTV to mobile performance. That work uncovered key insights that today's marketers depend on. Here are the highlights worth carrying forward. 1. CTV Sparks High Intent Conversions Kochava's multi touch attribution data found: * CTV preceded search 96 percent of the time * CTV preceded social 94 percent of the time This means living room influence often sets the stage for mobile action. 2. CTV Influenced Users Are More Valuable Once exposed to CTV, users showed: * Higher likelihood of making an in app purchase * More engagement and better retention curves CTV amplifies mobile performance instead of competing with it. 3. Household Sync and IP Matching Make the Invisible Visible CTV impressions are usually non clickable. Without strong technical workflows, their value gets lost. MMP tools like Household Sync help identify when a TV ad influences a nearby mobile device. Its certification strengthens the accuracy of these tools and the integration paths that support them. 4. Organic Lift Is a Hidden Advantage CTV often increases branded search and app store visits. This effect is real but rarely visible in last click models. Stronger attribution helps bring these gains to the surface. Why Certification Matters for Cross Screen Growth in 2026 CTV is entering its performance era. Budgets are shifting. Fragmentation is accelerating. AI is helping marketers anticipate churn and personalize retargeting with more precision. Every part of this new environment depends on clean data and trusted attribution. As a Certified Partner, YouAppi can support: * Better recognition of assisted installs that show CTV's influence * More reliable insights into incremental lift and organic impact * Smoother integrations for multi device attribution * Improved traffic validation and fraud prevention * Enhanced optimization signals for both CTV and mobile retargeting When customers invest in cross screen performance, they are no longer guessing at what worked. They see the full picture. They understand which touchpoints spark intent and which ones close the loop. They can build campaigns around actual behavior, not assumptions. Certification moves this from possible to predictable. It gives YouAppi a stronger foundation to innovate, scale, and refine the way mobile retargeting and CTV work together. Looking Ahead YouAppi Inc. is proud to be a Kochava Certified Partner. More importantly, YouAppi Inc. is energized by what this means for its customers. The future of mobile growth is cross screen. It is measurable. It is personalized. It is built on partnerships that prioritize integrity and accuracy at every step. This certification strengthens everything YouAppi is building for 2026 and beyond. It gives YouAppi Inc. new tools and tighter alignment that directly benefit advertisers who are ready to move from fragmented measurement to unified understanding. If you are preparing your strategy for next year, now is the time to upgrade your cross screen approach. Contact YouAppi about running smarter performance campaigns that connect CTV and mobile into one continuous journey grounded in certified measurement you can trust. Explore Kochava's omnichannel solutions and learn how their Certified Partners can help your brand measure what matters. By YouAppi Marketing

Beyond awareness: YouAppi's 2025 summits showcase the future of Cross-Screen growth. October 29, 2025 Insights, innovations, and real-world success stories shared at Affle, Jampp & YouAppi's CTV Summits. If you missed YouAppi's 2025 CTV Summits, in partnership with Jampp and parent company Affle, in New York City and San Francisco, you missed two insightful days of ideas that are reshaping how performance marketers think about the big screen. Across both events, YouAppi and Jampp brought together leaders from Google Ads Manager, Roku, Poshmark, DogPack, Fliff, Kochava, Appsflyer, Work Dog Studios, Metric Works and other top companies to discuss how Connected TV has evolved from a brand awareness channel into a measurable, performance-driven growth engine. From creative storytelling to attribution models, one theme carried through every session: CTV has officially entered its performance era. Takeaway #1: CTV Has Graduated from Awareness to Action For years, CTV was the territory of brand marketers - defined by big-budget storytelling and limited measurement. But that dynamic has shifted. Today, advertisers can connect big-screen storytelling directly to measurable performance outcomes, from app installs to re-engagements. As Affle Co-Founder and CRO Anuj Kumar noted during his opening session in New York, "Most marketers have thought of CTV as a brand advertising medium. But CTV is a performance channel. The opportunity is massive." He shared data showing that over 100 million U.S. households now watch CTV daily, representing roughly 250 million viewers - equal to the country's smartphone user base. With that kind of reach, CTV has become the second most-watched screen after mobile, commanding roughly 18% of U.S. screen time. Panelists at both events pointed to four trends driving that shift: * A wave of new self-serve platforms: Michael LaFond, Senior Product Manager at Roku, described how smaller DSPs and publisher tools "are lowering barriers to entry by removing minimums and making CTV easier for performance advertisers to test." * An influx of premium inventory, as platforms like Netflix, Disney+, and Amazon Prime Video embrace ad-supported tiers. This expansion has massively increased supply and given advertisers access to audiences previously behind paywalls. * Video-first creative adoption as video becomes the dominant format on social platforms like TikTok and YouTube. As noted by LaFond, "brands already have the assets they need to run on CTV - they're just repurposing them for the big screen." * Post-iOS and ATT adaptation: With data limitations reshaping mobile measurement, marketers are turning to mixed media modeling (MMM) and geo-lift testing to capture the true incremental value of CTV. Taken together, these trends mark a turning point. CTV is no longer an awareness channel, it's a performance engine that complements mobile by reaching users in a more relaxed, uncluttered setting. Takeaway #2: How to Measure What Matters on the Big Screen If there was one phrase repeated throughout both summits, it was this: you can't optimize what you can't measure. Panelists from AppsFlyer, Roku, and M&C Saatchi Performance unpacked how measurement for CTV has evolved from basic impression tracking to full-funnel visibility. AppsFlyer's VP of Alliances, Maulana Moore, emphasized the new mindset: "Brands with apps now see them as the anchor for every channel - CTV included. It's no longer a nice-to-have; it's a must-measure." Roku's LaFond outlined the challenge: while deterministic attribution still matters, marketers must balance it with incrementality testing and mixed-media modeling to uncover the true impact of CTV campaigns. M&C Saatchi's Director of Programmatic Strategy & Planning, Megan Price, echoed this, describing what her agency calls the "measurement trifecta": attribution for short-term clarity, incrementality for long-term value, and MMM for strategic allocation. Together, they provide a 360° view of performance. The consensus was clear: CTV success requires a unified measurement strategy; one that bridges deterministic accuracy with statistical confidence. When those systems align, advertisers gain the visibility they need to scale responsibly. Takeaway #3: Storytelling Scales Differently on the Big Screen If there was one creative thread running through both summits, it's that storytelling still wins, but how it wins depends on the screen. CTV offers a more relaxed, immersive environment than mobile, giving brands a rare chance to hold attention, and as Vincent Scala, CEO & Creative Director of Work Dog Studios noted, "the first 3 to 15 seconds are everything". Here's what resonated most across the creative discussions: * Keep your tone consistent, even when testing at scale. Humor and relatability outperform gimmicks. "You don't need a shocking TikTok-style hook when the viewer can't swipe away, just tell a great story," said Scala. * Integrate interactivity into the story. A QR code or call-to-action works best when it feels like a natural extension of the scene, not a last-minute overlay. * Lead with context. Retargeting expert, Lidor Feldman, reminded, "A campaign that fails on mobile can shine on CTV, where long-form storytelling has the space to breathe." * Make the first impression count. CTV is a lean-back experience, but viewers decide quickly whether to tune in or tune out. Remember: those first seconds decide if a viewer will care enough to keep watching." A strong CTV ad doesn't just live on the big screen, it amplifies what comes next. As Megan Price from M&C Saatchi noted, "When audiences see your brand again on Facebook a few days later, they're already primed to convert." Takeaway #4: AI Is the Tool, Not the Talent Artificial intelligence was another recurring theme - both its promise and its pitfalls. AppsFlyer's Maulana Moore pointed out that AI is already "shortening the cycle for workflows, creative testing, and optimization," making it possible to move from data to insight in real time. She highlighted tools that help marketers analyze creative performance metrics automatically and suggested that CTV is poised to benefit most from these efficiencies. But the panel also agreed that automation has limits. Work Dog Studios' Vincent Scala put it best: "AI should make creativity faster, not flatter. It's another Lego piece, not the whole build." He described how AI can democratize production by helping small teams generate visuals or animations without big budgets. But, he warned that "story and emotion still do the heavy lifting." The takeaway: Partner with players that embrace the efficiency AI brings, but never lose sight of the human spark. CTV's future lies in combining AI-enabled speed with human-led storytelling - a balance that turns scale into resonance. Takeaway #5: Cross-Screen Strategies Multiply Impact The power of CTV doesn't end when the ad ends, it extends across every screen that follows. Panelists repeatedly emphasized the synergy between CTV and mobile, noting that campaigns combining both channels see significantly stronger outcomes. As AppsFlyer's Moore explained, "When CTV is folded into a mobile strategy, you see a two-and-a-half-times lift in conversions." Real-world case studies discussed at the summits illustrated how storytelling and data alignment drive measurable results: * Gaming advertisers achieved CPI goals and a 7-day return on spend up to 2.8x. * Non-gaming brands like Fetch saw a 58% increase in new user signups through CTV campaigns compared to mobile-only efforts. * Retargeting on CTV boosted returning-user rates and unique opens. The insight: CTV primes intent; mobile converts action. As Hitesh Dhingra, Head of Growth at DogPack put it, "The ad on CTV should hand off the story seamlessly to mobile. That's where the action happens." When marketers coordinate creative and data across both screens, they move from fragmented impressions to cohesive, full-funnel growth strategies that deliver lasting ROI. In Case You Missed It: Five Core Insights * CTV is measurable. Advertisers can now track in-app events and conversions tied directly to CTV exposure. * Cross-screen strategies double impact. When the big screen inspires and the small screen converts, performance scales. * Creative tone beats gimmicks. Humor, story, and emotional connection outperform clickbait hooks every time. * AI is an enhancer, not a replacement. Use it to accelerate optimization - not to automate creativity. * Transparency drives trust. Clean data and credible attribution are the foundation of sustainable growth. Looking Ahead: The Connected Future From coast to coast, this year's summits underscored one truth: performance marketers are ready to think beyond channels and start thinking across them. As M&C Saatchi's Megan Price summarized, "CTV is complementary to mobile - it's not competition for it." And perhaps the most resonant closing thought came from Lidor Feldman, who called CTV "the next Meta - harder to measure today, but with a huge first-mover advantage for those who learn it early." In other words, CTV has evolved beyond awareness. It's measurable, actionable, and ready to drive performance across every screen. | Get in touch with our team to learn how YouAppi's CTV and mobile solutions can help you scale performance across every screen.

In partnership with Kochava, YouAppi Inc.'ll explore how CTV-to-mobile attribution works, why it matters, and what the latest multi-touch attribution data reveals about CTV's role as a catalyst for high-value conversions.