YouScience and Suzy Welch announce strategic partnership to bring science-backed aptitude discovery to career and leadership development platform. PR Newswire Today at 5:10am PDT Becoming You Labs selects YouScience's performance-based assessment to deliver deeper self-knowledge across its coaching, workshop, and leadership programs AMERICAN FORK, Utah, May 5, 2026 /PRNewswire-PRWeb/ - YouScience(R), the leading education technology company transforming college and career readiness through its award-winning platform Brightpath, today announced a strategic partnership with Becoming You Labs, the career and leadership development platform founded by bestselling author and CEO Suzy Welch. Through the partnership, Becoming You Labs has selected YouScience Aptitude & Career Discovery as the aptitude assessment powering its coaching, workshop, and leadership development programs. "YouScience's aptitude assessment stands apart because it is grounded in decades of cognitive science and measures how people actually think and perform." - Suzy Welch, best-selling author and founder and CEO, Becoming You Labs The collaboration brings YouScience's scientifically-backed, performance-based aptitude discovery into Becoming You Labs' programs and offerings, including live intensives, workshops, and certified coaching experiences... By integrating aptitude data into its methodology, Becoming You Labs aims to deepen self-awareness, strengthen dialogue, and support more informed and intentional career, leadership, and life decisions. "At Becoming You Labs, we are deeply intentional about the tools we bring into our work," said Suzy Welch, best-selling author and founder and CEO, Becoming You Labs. "YouScience's aptitude assessment stands apart because it is grounded in decades of cognitive science and measures how people actually think and perform. This partnership allows us to give individuals clearer, more actionable insight into who they are and how they can make better decisions about their careers and leadership paths." Unlike traditional assessments that rely primarily on self-reported interests, YouScience Aptitude & Career Discovery measures how individuals naturally think, solve problems, and perform. Built on more than 50 years of cognitive science research, the assessment has been used by millions of individuals to uncover innate strengths and align them with meaningful career pathways. "Suzy Welch's work has helped millions of people think more clearly about their choices. Partnering with Becoming You Labs is a powerful validation of the rigor behind our aptitude and interest assessment and our shared belief that self-knowledge, rooted in science, is the foundation for meaningful success," said Edson Barton, CEO and co-founder of YouScience. About YouScience YouScience(R) is the leading education technology company dedicated to empowering individuals with the data and credentials needed to succeed in school, career, and life. Its award-winning platform, Brightpath, is the only College & Career Readiness solution built for both compliance and impact-powered by scientifically backed aptitude discovery, industry-recognized certifications, and meaningful career connections. YouScience has served more than 13,400 educational institutions and millions of users nationwide, making it the preferred choice for individuals, parents, educators, and counselors to achieve real outcomes through education and career pathways. About Becoming You Labs Becoming You Labs is a personal growth and career discovery platform offering scientifically validated assessments - including the proprietary Values Bridge - and live learning experiences designed to deepen self-understanding and help people build authentic, productive, and purpose-filled lives. Founded by bestselling author Suzy Welch, Becoming You Labs serves individuals, coaches, and organizations through its assessment tools, certified coach training program, and live intensives. Media Contact Lindsay Hull, Zer0 to 5ive for YouScience, 1 323-500-3294, [email protected], https://www.youscience.com/ SOURCE Zer0 to 5ive for YouScience This is a paid placement. For further inquiries, please contact PR Newswire directly.

Utah State Board of Education selects YouScience to deliver statewide college and career readiness platform. Brightpath expansion powers Utah's first credential policy with longitudinal planning, credential tracking, and postsecondary alignment. YouScience // March 24, 2026 SALT LAKE CITY - The Utah State Board of Education has selected YouScience(R) to deliver the First Credential Career Mapping Tool, a statewide college and career readiness system designed to power implementation of HB 260 and strengthen education-to-workforce alignment across Utah. HB 260, sponsored by Rep. Val L. Peterson and Sen. Ann Millner, requires Utah students to graduate with a meaningful "first credential" that is stackable, connected to postsecondary credit, and aligned to workforce demand. The legislation moves beyond career exposure to verified readiness, creating clearer pathways for direct enrollment into Utah's public colleges, technical institutions, and high-wage career opportunities. The state sought a unified, statewide system capable of aptitude-based career guidance, longitudinal planning, automated credential tracking, postsecondary alignment, and real-time compliance reporting. YouScience, the leading education technology company transforming college and career readiness through its award-winning platform YouScience(R) Brightpath, has been selected to deliver that infrastructure statewide. Because Brightpath is already deployed across Utah, the First Credential Career Mapping Tool builds on an established operational foundation. The expanded platform will connect middle school, high school, postsecondary, and workforce systems into a single longitudinal planning engine designed to reduce administrative burden while increasing student ownership and transparency. "This initiative reflects Utah's commitment to ensuring every student graduates with verified skills and a clear path to postsecondary success," said Jonathan Frey, CTE Coordinator, Career & Technical Education, Utah State Board of Education. "By providing a statewide mapping tool to support the requirements of HB 260, we are helping students better align their education with high-demand career opportunities and strengthening the state's workforce pipeline." Through this expansion of Brightpath, Utah will gain: * Longitudinal, aptitude-based college and career planning from middle school through graduation, connecting aptitude discovery to courses, credentials, work-based learning, and postsecondary pathways. * Automated graduation and credential tracking, including concentrator status and stackable credential progress aligned to state requirements. * Master Credential List alignment, providing clear visibility into how high school credentials translate into postsecondary credit and workforce value. * Utah System of Higher Education integration, offering insight into scholarship eligibility and alignment with Admit Utah. * Expanded Family Connect capabilities, giving parents secure access to aptitude results, plans, and pathway progress. * Deeper SIS and UTREx integrations, including expanded two-way data functionality. * State and district dashboards, delivering real-time compliance, utilization, and credential tracking through a single source of truth. Rather than adding another tool, Utah is establishing a statewide backbone for education-to-career alignment. The system will streamline compliance reporting, reduce manual counselor workload, and provide transparent insight into how student choices connect to real economic opportunity. Utah now joins a small group of states leading the nation in operationalizing first credential policy through a unified statewide system. By connecting legislative mandate with technological infrastructure, the state is creating a replicable model for aligning secondary education, postsecondary systems, and workforce demand. "This is about more than technology," said Edson Barton, CEO and co-founder of YouScience. "Utah is demonstrating what it looks like to move from policy to practice. By creating a unified, longitudinal system, the state is ensuring students graduate not only with a diploma, but with verified credentials connected to real opportunity. We are proud to partner with Utah to deliver this next phase of Brightpath and help strengthen the state's education-to-workforce pipeline." Phased delivery of the First Credential Career Mapping Tool will begin immediately, with full operational readiness anticipated during the 2026-2027 school year. About YouScience(R) YouScience(R) is the leading education technology company dedicated to empowering individuals with the data and credentials needed to succeed in school, career, and life. Its award-winning platform, YouScience(R) Brightpath, is the only College & Career Readiness solution built for both compliance and impact-powered by scientifically backed aptitude discovery, industry-recognized certifications, and meaningful career connections. By leveraging cutting-edge research, AI, and industry collaboration, YouScience helps individuals uncover their unique talents, validate their skills, and connect with in-demand educational and career pathways. YouScience has served more than 13,400 educational institutions and millions of users nationwide, making it the preferred choice for individuals, parents, educators, and counselors to achieve real outcomes through education and career pathways. SOURCE YouScience