Yuma has launched Yuma 2.0, an AI customer service platform that operates from a single document called the Handbook. The system manages all customer interactions across channels including email, chat, SMS, social media, and phone calls. The platform allows brands to describe their customer service procedures in plain language. Yuma then generates brand voice pages and playbooks, which are tested before going live. Each playbook includes example situations with expected outcomes that are replayed as simulated conversations before changes are published. New features include outbound outreach capabilities, voice support, and gradual rollout options. The platform integrates with helpdesk systems like Gorgias, Zendesk, and Salesforce, and can take actions in Shopify and other systems. Founded in 2022 by Guillaume Luccisano, Yuma currently supports over 100 brands. The platform is SOC 2 Type II certified and charges only for tickets it fully resolves.

Yuma AI has launched Ask Yuma, a conversational interface allowing e-commerce brands to manage customer support automation through natural language. The platform enables CX teams to build automations, investigate issues and generate reports without navigating complex settings. Founded in 2022 by Y Combinator alumnus Guillaume Luccisano, Yuma AI serves over 100 commerce brands globally. Ask Yuma integrates with major helpdesks including Gorgias, Zendesk and Salesforce, and can analyse escalated tickets, trace configuration errors, and create reports on product defects. The system can also read standard operating procedures, generate visual flowcharts and produce ready-to-deploy automations. The platform has achieved 60% adoption among existing merchants within one week of internal release. Top merchants report automation rates reaching 93%.