Zap

Zap

Branded online ordering for F&B delivery

Overview

Zap E-Store provides a branded e-commerce platform for food and beverage (F&B) merchants to accept, fulfill, and deliver online orders. It offers a dedicated online ordering website and same-day delivery via integrations with Grab and MrSpeedy, with options for instant or scheduled pickups or deliveries. The platform runs on a subscription model with platform usage fees and potential transaction commissions, delivering a customized storefront that handles ordering, payment, and delivery coordination. Its goal is to help F&B businesses move to digital commerce, improve operational efficiency, and boost customer satisfaction through a reliable online ordering and delivery experience.

About Zap

Simplify's Rating
Why Zap is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Software

Enterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$1.4M

Headquarters

Manila, Philippines

Founded

2013

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Simplify's Take

What believers are saying

  • The July 2026 site shows active product maintenance and merchant-facing feature expansion.
  • PayMongo listed ZAP as a partner in April 2026, strengthening checkout conversion options.
  • Google Play updates through October 2025 show continuing merchant-app usage and support.

What critics are saying

  • ZAP’s last disclosed funding remains January 2022, limiting capital against Shopify and local rivals.
  • Dependence on Shopify, GrabExpress, and MrSpeedy creates partner-policy and pricing exposure by 2027.
  • If True Digital stops investing, ZAP faces existential scale limits in Southeast Asia.

What makes Zap unique

  • ZAP E-Store’s July 2026 site emphasizes branded F&B storefronts with fulfillment automation.
  • Its merchant app books GrabExpress and MrSpeedy without leaving ZAP’s workflow.
  • ZAP’s 2012 loyalty base and 2022 True Digital funding deepen merchant CRM integration.

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Funding

Total Funding

$1.4M

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Wellness Program

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

↓ -5%

1 year growth

↑ 0%

2 year growth

↑ 0%

Filipino loyalty and e-commerce platform ZAP has secured an undisclosed amount in Series A funding from True Digital Group (TDG), the digital arm of Thai telco True Corporation.

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