Z

Zaxby's

Fast-casual chicken fingers and wings chain

Overview

Zaxby's is a fast-casual restaurant chain that serves chicken fingers, Zalads, wings, and signature sauces. Its products are prepared and served at its many local restaurants, offering a southern-inspired menu with a modern twist and friendly service. The company differentiates itself through its combination of distinct menu items (notably Chicken Fingerz and Zalads), signature sauces, and a hospitality-driven brand experience, supported by a large franchised footprint (over 950 locations in 17 states). The goal is to provide consistent, craveable chicken-focused dishes with a welcoming dining experience across its locations, while expanding its brand through franchising and steady growth.

Significant Headcount Growth

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About Zaxby's

Simplify's Rating
Why Zaxby's is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Greenville, SC

Founded

1994

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Simplify's take

What believers are saying

  • Zaxbys launched the NERDS Strawberry Milkshake nationwide on August 31, 2026.
  • New York openings in Bronx and Manhattan prove Northeast demand.
  • 2026 deals in Chicago, Las Vegas, Jacksonville, and Salisbury extend franchise momentum.

What critics are saying

  • Revelio puts Zaxbys headcount at 13,182 in March 2026, down 14.9% since 2023.
  • Franchised unit growth demands operators; one bad real-estate cycle freezes openings.
  • If Northeast stores underperform, Zaxbys stays Southern regional and loses acquisition appeal.

What makes Zaxby's unique

  • Zaxbys pairs Chicken Fingerz with 12 signature sauces and a farmhouse prototype.
  • Russell Holland’s 2026 development leadership accelerates flexible drive-thru, dine-in, and non-traditional formats.
  • More than 1,000 locations across 24 states give Zaxbys national recognition.

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Benefits

  • 401(k) Company Match
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

0%

1 year growth

16%

2 year growth

16%
What Now Media Group
Nov 1st, 2026
Zaxby's bringing beloved chicken to new Maryland market.

Zaxby's bringing beloved chicken to new Maryland market. Led by the Stradford Empowerment Group, the popular fast-casual restaurant aims to be open in Timonium this December. Published Date: October 31, 2026, 9:18 PM EDT A beloved national brand is bringing Maryland chicken enthusiasts a gift this holiday season. Zaxby's, helmed by the Stradford Empowerment Group, will be opening a new location in Timonium before the year is over. Construction is underway on the chicken franchise's upcoming 2027 York Road home. Stradford Empowerment Group has been stoking enthusiasm and building excitement for the location via Facebook; the franchisee has been posting videos showing the restaurant's progress as it builds. Ownership has expressed great enthusiasm and high hopes for the Timonium location. A social media post made on October 27 expresses Stradford Empowerment Group's hope that the eatery will be more than just a way for locals to satisfy a poultry craving, saying: "For us, this is about more than opening another restaurant. It's about creating jobs, providing opportunities, building meaningful relationships, and becoming part of the fabric of a community that continues to grow and thrive. We're looking forward to connecting with local businesses, schools, organizations, and residents while doing our part to contribute to the area's continued success. New opportunities. Stronger connections. A new chapter for Timonium! Building stronger communities, together!" The buildout is moving at a steady clip, suggesting that Zaxby's will achieve its stated goal of being open to the public this December. Excited future regulars can follow the chain's location specific Facebook page for opening updates. Stradford Empowerment Group, for its part, is excited to hit the ground running in a new market; the company states: "Whatnow Media Group can't wait to open the doors, serve the community, and bring the Zaxby's experience to Timonium. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Washington D.C. Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.

QSR Magazine
Oct 26th, 2026
Zaxbys introduces new Honey Chipotle Sauce and Peppermint Cookies & Cream Shake.

Zaxbys introduces new Honey Chipotle Sauce and Peppermint Cookies & Cream Shake. Oct 26 2026 Zaxbys famous Chicken Fingerz and iconic Wings are getting a sweet n' spicy upgrade with Honey Chipotle Sauce. The year is winding down, and the holidays are around the corner, but Zaxbys isn't slowing down on delivering the flavor. With the introduction of Zaxbys all-new Honey Chipotle Sauce and Peppermint Cookies & Cream Shake, guests have even more reasons to sauce the hallz, treat the fam and indulge in holiday cravings this year. Zaxbys famous Chicken Fingerz and iconic Wings are getting a sweet n' spicy upgrade with Honey Chipotle Sauce. Crafted with honey, brown sugar, red chili and chipotle peppers, Zaxbys Honey Chipotle Sauce is equal parts naughty and nice. The all-new Peppermint Cookies & Cream Shake is a hand-spun peppermint-flavored milkshake mixed and topped with cookies & cream pieces that delivers all the flavor and feelings of the holiday season right to your cup. "For us, Sauce the Hallz is about bringing bold flavor and a little extra personality to the holiday season," said Zaxbys Chief Marketing Officer Patrick Schwing. "We're inviting guests to add their own sauce to their favorite holiday traditions, and our holiday menu is just the beginning. We have even more saucy surprises for fans to unwrap later this season." Guests can sauce the hallz with Zaxbys Honey Chipotle Sauce and Peppermint Cookies & Cream Shake on menus everywhere starting November 2, but Zaxbys has an extra special gift for Zax Rewardz members. Honey Chipotle Sauce will be available beginning October 26 exclusively through the Zaxbys App, zaxbys.com, and third-party delivery[1] only for Zax Rewardz members. And this holiday season, the best gifts aren't under the tree, they're at the drive-thru. Guests can hop in the car, or sleigh, to find Zaxbys Zax Packz dressed in festive holiday packaging that makes for the perfect addition to any holiday gathering and can expect to see additional holiday packaging flair throughout the season. To keep an eye on all of the other fun surprises Zaxbys has in store for fans this season of giving visit a Zaxbys near you, online at www.zaxbys.com or simply download the Zaxbys app on Google Play or the App Store and create a Zax Rewardz account.[2] Be sure to follow Zaxbys on Instagram and TikTok to stay up-to-date on what else the saucy chicken chain is cookin' up this holiday season. 1 Zaxbys Honey Chipotle Sauce is a digital exclusive and only available online via the Zaxbys.com website, Zaxbys mobile app or on third-party delivery channels between 10/26/26-11/2/26. Valid only at participating Zaxbys locations and is subject to availability.

Lee Enterprises
Oct 17th, 2026
Zaxbys opens in Martinsville Monday, bringing 50 jobs.

Zaxbys opens in Martinsville Monday, bringing 50 jobs. Zaxbys will open its Martinsville restaurant on Monday and the operator expects the new location to create 50 jobs in the community. People are also reading... Bill Wyatt (276) 591-7543 Get the latest local business news delivered FREE to your inbox weekly.

WOSF
Oct 13th, 2026
Zaxbys x Chain celebrates NYC expansion with delectable event.

Zaxbys x Chain celebrates NYC expansion with delectable event. The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was was in the building. Published on October 13, 2026 * Last week, Zaxby's x Chain held a Zax in the City culinary experience at Houston Hall, where invited guests enjoyed the chain's delicious offerings and signature sauces, and washed it all down with specialty cocktails. * The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was in the building. Atlanta-born chicken chain Zaxbys is bringing its delicious Southern hospitality to New York City, and to celebrate, the company announced a series of events that kept taste buds tap-dancing all night long. Last week, Zaxby's x Chain held a Zax in the City culinary experience at Houston Hall, where invited guests enjoyed the chain's delicious offerings and signature sauces, and washed it all down with specialty cocktails. The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was in the building. One of the standouts on the menu was Zaxbys' Famous Fingerz, which you can dip in Food Chain's 12 signature sauces. Other items from Zaxbys' menu that were available to enjoy were chicken sandwiches, fried pickles, chicken quesadillas, loaded fries, and fried cheesecake bites. Earlier in the summer Zaxbys opened its first NYC location in the Bronx at 3260 Boston Road, which is a 2,000-square-foot restaurant that features seating for 15 guests and offers both dine-in and drive-thru service. A second location on Manhattan's Upper East Side, at 1267 First Avenue, expanded the brand's footprint in NYC when it opened on September 30. The 2,800+ square-foot restaurant features 16 dine-in seats and the brand's modern farmhouse-inspired aesthetic. As word of mouth spreads about Zaxbys' presence in NYC and locals keep enjoying the brand's delicious lunch and late-night food binge options, 105.3 Rnb expect more spots to open across the state. See more photos from the event below.

92Q
Oct 13th, 2026
Zaxbys x Chain celebrates NYC expansion with delectable event.

Zaxbys x Chain celebrates NYC expansion with delectable event. The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was was in the building. Published on October 13, 2026 * Last week, Zaxby's x Chain held a Zax in the City culinary experience at Houston Hall, where invited guests enjoyed the chain's delicious offerings and signature sauces, and washed it all down with specialty cocktails. * The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was in the building. Atlanta-born chicken chain Zaxbys is bringing its delicious Southern hospitality to New York City, and to celebrate, the company announced a series of events that kept taste buds tap-dancing all night long. Last week, Zaxby's x Chain held a Zax in the City culinary experience at Houston Hall, where invited guests enjoyed the chain's delicious offerings and signature sauces, and washed it all down with specialty cocktails. The immersive event, which successfully tickled all of the senses, served as a proper introduction to NYC's tastemakers, and CassiusLife was in the building. One of the standouts on the menu was Zaxbys' Famous Fingerz, which you can dip in Food Chain's 12 signature sauces. Other items from Zaxbys' menu that were available to enjoy were chicken sandwiches, fried pickles, chicken quesadillas, loaded fries, and fried cheesecake bites. Earlier in the summer Zaxbys opened its first NYC location in the Bronx at 3260 Boston Road, which is a 2,000-square-foot restaurant that features seating for 15 guests and offers both dine-in and drive-thru service. A second location on Manhattan's Upper East Side, at 1267 First Avenue, expanded the brand's footprint in NYC when it opened on September 30. The 2,800+ square-foot restaurant features 16 dine-in seats and the brand's modern farmhouse-inspired aesthetic. As word of mouth spreads about Zaxbys' presence in NYC and locals keep enjoying the brand's delicious lunch and late-night food binge options, 92q expect more spots to open across the state. See more photos from the event below.

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