Zebra Technologies

Data capture hardware, software, and services

Zebra Technologies

Data capture hardware, software, and services

Overview

Zebra Technologies builds data capture and automation solutions for businesses to run more efficiently. Its products include barcode scanners, mobile computers, printers, and RFID systems, which work together with software and services to collect data, track assets, and automate workflows. These tools are used across industries like retail, healthcare, logistics, and manufacturing to improve accuracy and provide real-time visibility into operations. The company differentiates itself with a broad hardware portfolio, integrated software, and a strong partner network that delivers hardware, software, and ongoing services on a recurring basis. Zebra’s goal is to help organizations streamline operations, reduce errors, and make informed decisions through real-time data.

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About Zebra Technologies

Simplify's Rating

Why Zebra Technologies is rated

B-

Rated B on Competitive Edge

Rated B on Growth Potential

Rated C on Differentiation

Industries

Data & AnalyticsHardwareIndustrial & ManufacturingEnterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Lincolnshire, IL

Founded

1969

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Simplify's take

What believers are saying

Q2 2026 revenue hit $1.56 billion and EPS beat by 46%.
Zebra raised 2026 sales guidance to 14%-16% and expects at least $1 billion free cash flow.
September 17, 2026 KC401 launch expands self-service demand across retail, hospitality, manufacturing, healthcare.

What critics are saying

Memory availability still gates shipments; Zebra targets five suppliers only by early 2027.
Q3 2026 margins step down as memory costs rise and tariff recovery ends.
If kiosk and vision rivals commoditize hardware, Zebra loses pricing power by 2027.

What makes Zebra Technologies unique

Zebra owns frontline workflow hardware, software, and services across retail and healthcare.
KC401 and CV70 extend Zebra beyond scanners into kiosks and machine vision.
Direct top-three memory vendor relationships and Zebra DNA improve supply resilience and device management.

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Funding

Total Funding

$3.6M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Hybrid Work Options

Stock Price

Company News

Yahoo Finance

Nov 2nd, 2026

Zebra earnings preview: analysts expect 19% revenue growth after $1.56B beat last quarter

Zebra Technologies (NASDAQ:ZBRA), an enterprise data capture company, reports earnings on Tuesday before market open. Last quarter, Zebra beat analysts' revenue expectations with $1.56 billion, up 20.4% year on year. The market expects revenue growth of 19% this quarter, compared with 5.2% in the same quarter last year. Analysts have largely held their estimates over the past 30 days, and Zebra has a history of exceeding Wall Street's expectations. Among peers, OSI Systems reported revenue growth of 4.9%, beating estimates by 2.6%, and its shares fell 4.2%. Mirion's revenue rose 24.5%, topping estimates by 1.1%, and its shares gained 8.7%. Zebra shares are down 6.4% over the past month, at $351.73. The average analyst price target is $414.85.

Business Wire

Oct 29th, 2026

Newsroom | Business Wire

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THL

Sep 24th, 2026

RightHand Robotics Secures $66 Million in Series C Funding - THL

Safar Partners, Thomas H. Lee Partners L.P., and SoftBank Vision Fund 2 lead the investment. BOSTON, February 23, 2022 – RightHand Robotics, a leader in data-driven, autonomous robotic picking solutions for order fulfillment, announces today that it has secured $66 million in a Series C financing led by top growth investors: Safar Partners, a technology venture fund; Thomas […]

THL

Sep 24th, 2026

THL Automation Fund Leads $100 Million Series D Investment for FourKites - THL

BOSTON, MA – Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm, today announced that it has closed on a transaction to lead a $100 million investment round in FourKites, Inc. (“FourKites” or the “Company”), a market leading real-time supply chain visibility software platform. THL is joined by strategic investors Zebra Technologies, Volvo Group […]

Yahoo Finance

Sep 22nd, 2026

Zebra Technologies up 44.5% in 2026, launches KC401 self-service kiosk for retail

Zebra Technologies Corporation, valued at $20.4 billion, has shown mixed performance against the Dow Jones Industrial Average recently. The Lincolnshire, Illinois-based technology company, which specialises in barcode scanners, RFID readers, and automation solutions, has gained 48.7% over the past three months, significantly outperforming the Dow's marginal rise. In 2026, Zebra's shares have surged 44.5% compared to the Dow's 8.3% gain. However, the stock's 10.1% increase over the past year trails the Dow's 12.4% rise. On 17 September, shares rose 1.9% following the launch of the KC401 self-service kiosk targeting retail, hospitality, manufacturing, and healthcare sectors. Analysts have assigned a "Moderate Buy" rating, with a mean price target suggesting 19% upside potential.

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