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Overview
Zenni Optical sells prescription and protective eyewear online, offering a wide range of frames for men, women, and children to make eyewear affordable and accessible. Customers design their glasses by selecting frames and lens options, provide their prescription, and place orders online; the lenses are manufactured to fit the prescription and shipped to the customer. The company differentiates itself through its long-running direct-to-consumer model (since 2003), high volume and global reach, and partnerships with sports teams and public figures, which together help it offer low prices and a broad selection. Zenni’s goal is to help people See Better And Live Better by making quality eyewear affordable and easy to obtain for everyone.
About Zenni Optical
Industries
Consumer Software
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Novato, California
Founded
2003
People at Zenni Optical
People at Zenni Optical who can refer or advise you
Simplify's Take
What believers are saying
- Zunnies launched June 29, 2026, with expanded styles and premium Zunscreen™ tech at under $10 price point.
- Zenni driver 94 million visits via $10 model, now expanding into esports, fitness, and motorsports for brand exposure.
- Zenni donated $25K to BC2M and launched Pride, Lunar New Year, and Vivid Remix collections to boost engagement.
What critics are saying
- Zenni 2026 e-commerce revenue fell $301.2M, down 10–20% from prior year, funding Zunscreen™ rollout and margin expansion.
- Verified complaints cite poor durability and breakage of lens inserts, contradicting anti-scratch claims and risking brand credibility.
- Esports market saturation and PlayVS dependency tie growth to Cup performance; funding loss would eliminate key revenue channel and exposure.
What makes Zenni Optical unique
- Zenni offers Zunscreen™ multi-layer lenses blocking 100% UV, filtering 85% blue light, and reflecting 70% IR.
- Zenni sells over 2,000 prescription-ready styles starting under $10, serving 70 million global customers since 2003.
- Zenni is official eyewear for WWE, PlayVS Cup, CrossFit Games, Monster Jam, and San Francisco 49ers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Employee Assistance Program
Fully Paid Parental Leave
Family Planning Benefits
Tech Stipend
Company News
Zenni Optical introduces Zenni ID Guard(TM): A groundbreaking lens coating that protects your privacy.
In partnership with Chase Stokes and Bring Change To Mind, the campaign will highlight the Zunnies™ Sports Sunglasses NOVATO, Calif., May 8, 2025 /PRNewswire/ -- Zenni Optical, the world's leading online eyewear retailer, announced the launch of the "I Run For…" campaign, led by long-time brand ambassador Chase Stokes. Timed to Mental Health Awareness Month and created in partnership with nonprofit, Bring Change to Mind, the campaign celebrates the connection between movement and mindfulness—powered by Zenni's prescription-ready sports sunglasses collection, Zunnies™
Zenni partners with PlayVS as both the Official Eyewear of PlayVS and the annual PlayVS CupLOS ANGELES, March 25, 2025 /PRNewswire/ -- PlayVS , the leading esports platform in North America, today announced a multi-year partnership with Zenni Optical , the world's leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS' esports community.As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni's partnership will help power scholarship prizes for Cup finalists, furthering PlayVS' dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.Zenni's eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear."We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community," said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical
Zenni Optical, the world's leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports.
Zenni Optical has announced its 2025 limited-edition Lunar New Year Collection to celebrate the Year of the Snake, available only on Zenni.com.
Zenni Optical is Hiring for 9 Jobs on Simplify!
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About Zenni Optical
Industries
Consumer Software
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Novato, California
Founded
2003
Zenni Optical is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today