Zeno Group wins comms mandate for Redseer Strategy Consultants in India. 25 March 2026 Paarul Chand, Editor 25th March 2026, New Delhi, India: Zeno Group has been appointed as the strategic communications agency of record (AOR) for Redseer Strategy Consultants in India. Following a competitive multi-agency pitch process, Zeno was appointed for its strategic counsel to promote Redseer's brand reputation and consumer, Fintech, B2B and investor sector experience. "Redseer has scaled by being relentlessly uncompromising on the quality and speed of its thinking," said Aanshul Agarwal, marketing director, Redseer Strategy Consultants. He added, "In a world reshaped overnight, consulting is no longer about frameworks; it's about conviction, foresight, and the ability to move leaders from insight to action, under unforgiving timelines. Redseer has always enabled its clients to make high-stakes decisions with conviction, superfast. Partnering with Zeno helps us sharpen how we tell that story and reinforces Redseer's position as a trusted partner guiding critical decisions in disruptive markets." Abhishek Gulyani, Zeno's managing director for India, added, "This collaboration marks a significant milestone in expanding Zeno's footprint within the advisory and consulting sector. As strategic communications become central to building trust and influence, we look forward to working closely with Redseer to shape and scale its insight-led narratives, strengthen insight-led thought leadership, and reinforce their credibility." PRmoment has four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more:

Zeno Group names new Singapore MD. by Telum Media 24 February 2026 1:56 AM Zeno Group has appointed Khushil Vaswani as Managing Director of its Singapore office. In this role, he leads the Singapore office, overseeing senior client relationships and driving integrated, multi-market work across the Asia Pacific region. Khushil brings 20 years of agency experience, advising brands across financial services, FinTech, travel and hospitality, entertainment, and sports. He joins from Ruder Finn Era, where he handled operations across five Southeast Asian markets. Over the course of his career, Khushil has also led issues and crisis mandates across aviation, healthcare, online travel, and QSR sectors, as well as major events. Commenting on the appointment, David Lian, Regional President, Zeno Asia, said, "Khushil is a modern agency leader who combines strategic depth with entrepreneurial drive. Especially at a time where more and more clients are requiring multi-market counsel in navigating a complex South-East Asia region, his proven track record in this area makes him exceptionally well suited to lead our Singapore business now. Khushil's leadership will help us scale our capabilities, strengthen senior client partnerships, and further cement Singapore's role as a regional growth engine for Zeno." Telum Media creating connections. Book a demo

Zeno Group launches GEOfluent: ai-powered generative search product to strengthen and protect brand reputation. MagazineCoverage Zeno Group has announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization. The launch comes at a time when India is emerging as one of the fastest-growing markets for generative AI adoption, reshaping how consumers discover, evaluate, and trust brands. GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility. At a time when controlling the narrative has never been more critical, GEOfluent is bringing visibility and control to a space that is evolving by the day, sometimes even by the hour. The offering is one of several new products being rolled out, guided by Zeno's robust AI Framework that accelerates the development, incubation and testing of new client-centric products that span culture, communications, and reputation. With Indian consumers increasingly relying on AI-generated recommendations across categories, from technology and finance to lifestyle and healthcare - how brands appear in generative answers is becoming a critical reputational and commercial differentiator. "As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand's ability to be visible, accurate, and credible in AI-driven answers is business-critical," said Michael Brito, Zeno's Head of Global Analytics. "Zeno's work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we're applying AI in ways that help them both protect and promote their business in today's increasingly noisy, high-stakes environment." GEOfluent continuously tracks and analyzes how brands surface in generative answers across leading large language models. Combining daily monitoring with strategic insights, Zeno's platform empowers brands to: · Track Brand Visibility: Monitor mentions across top AI platforms, identify which media outlets influence each model, and analyze frequency, placement, and share of voice. · Understand What's Driving Results: Uncover the keywords, prompts, and narratives shaping brand mentions, benchmark against competitors, and quickly connect AI answers back to owned and earned media. · Monitor and Improve Reputation: Assess tone, sentiment, and narrative framing, flag inaccurate content, and detect reputational risks before they escalate. "As generative AI reshapes how people seek information and form opinions, communications is entering a new era of inffuence and accountability. In a market like India where scale, speed, and digital adoption are unmatched - brands must actively manage how they show-up in AI-generated answers. GEOffuent gives communicators the intelligence they need to move from reactive reputation management to proactive inffuence in the age of generative search," said Abhishek Gulyani, Managing Director of India and Head of Corporate Affairs for Asia Pacific at Zeno. Zeno Data Intelligence and Brand Analysts assess daily prompts running across major AI platforms and extract insights on trends, risks, and opportunities in near real time. They guide clients through a suite of actionable reports detailing brand visibility, share of voice, reputation framing and media influence rankings.