ZeptoLab

ZeptoLab

Develops mobile games with in-app monetization

Overview

ZeptoLab is a global mobile game developer and publisher that creates casual and midcore titles. Its games are designed around engaging puzzle and competitive gameplay and are monetized mainly through in-app purchases, ads, and partnerships. Flagship titles include Cut the Rope, which uses physics-based puzzle levels, and King of Thieves, a competitive, loot-based game; Om Nom, its popular character, extends the brand to merchandise and a YouTube cartoon series that has accumulated billions of views. The company differentiates itself by building strong, recognizable IP and by expanding into cross-media products (toys, clothing, cartoons) in addition to its core games, rather than relying solely on one game portfolio. ZeptoLab’s goal is to bring fun to players around the world and to grow its portfolio and brand through new games, media content, and partnerships.

About ZeptoLab

Simplify's Rating
Why ZeptoLab is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Moscow, Russia

Founded

2010

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Simplify's Take

What believers are saying

  • TV Azteca airs Om Nom Stories on Azteca 7 starting summer 2026.
  • MBC GROUP launches Om Nom Stories across MENA on MBC3 and Shahid.
  • Warner Bros. Discovery acquired Om Nom Stories for India across Cartoon Network and discovery+.

What critics are saying

  • Nazara bought King of Thieves and CATS for $7.7 million in February 2026.
  • Bullet Echo India shuts August 3, 2026, ending ZeptoLab's Krafton partnership.
  • Cut the Rope 3 shut down in 2024 and left App Store in 2026.

What makes ZeptoLab unique

  • Om Nom Stories spans YouTube, TV Azteca, MBC3, and Warner Bros. Discovery.
  • ZeptoLab monetizes durable IP across games, animation, licensing, and broadcaster distribution.
  • Cut the Rope and Bullet Echo remain recognized franchises despite portfolio pruning.

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Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-8%

2 year growth

-7%
Señal News
Jul 15th, 2026
TV Azteca and zeptolab partner to broadcast "Om Nom Stories" in Mexico.

TV Azteca and zeptolab partner to broadcast "Om Nom Stories" in Mexico. The global gaming and animation company has inked a new agreement with the Mexican broadcaster to bring the hit dialogue-free animated series to Azteca 7's programming lineup starting in the summer of 2026. "Om Nom Stories" ZeptoLab is expanding its international footprint through a fresh alliance with TV Azteca, one of Mexico's prominent television networks. This collaboration will reintroduce the popular animated show "Om Nom Stories" to Mexican audiences on Azteca 7 beginning this summer. Centering on Om Nom, the globally recognized green creature, the 2D animated production delivers slapstick comedy without the need for dialogue. Its reliance on visual gags ensures that the humor is universally relatable, making it an ideal family-friendly option that transcends age groups and language barriers. This broadcast launch coincides with the 15th anniversary of Om Nom's original debut. ZeptoLab continues to grow the franchise via new distribution agreements worldwide, solidifying the character's enduring presence across both traditional linear television and digital platforms around the globe. Originally introduced to audiences on YouTube, "Om Nom Stories" has grown into a multi-season property that is now available on major streaming services and broadcasters worldwide. ZeptoLab, the multifaceted company behind the series, is also widely recognized for its successful video game titles, including "Cut the Rope", "King of Thieves", "C.A.T.S.: Crash Arena Turbo Stars", and "Bullet Echo".

The Mobile Indian
Jul 6th, 2026
Krafton is shutting down Bullet Echo India on August 3.

Krafton is shutting down Bullet Echo India on August 3. Krafton is shutting down Bullet Echo India after the game's debut two years ago and players will be migrated back to the global version. 6 July 2026 Bullet Echo India launched back in April of 2024 and after a 2-year run, it seems like the game is now shutting down. Bullet Echo India was launched with content that was more localised, such as exclusive skins for the in-game heroes that celebrated the Indian culture. Players on the Indian version of the game will now be switched back to the global version. The company hasn't detailed the migration process but has shared a date for when the game will shut down, scheduled for August 3. The details were shared through Bullet Echo India's Instagram account and through the in-app news section of Bullet Echo global version. The Instagram post read, "We're sorry to announce that Bullet Echo India will shut down on 3rd August 2026. To keep playing, please sync your account with Google Sign-In and continue on the Bullet Echo global servers. Thank you all for being part of this journey." The company didn't state the reason for the shut down, but the in-app news says that Zeptolab's parternship with Krafton is coming to an end, due to which the developers will be sunsetting the game. The in-app announcement further reads that the detailed migration process will be shared closer to the date of shut down. As of now, players need to have their data backed up to the Google Cloud service, which they can do by going to the game's settings and tapping on Google sign-in and Google Play Games buttons. Bullet Echo India debuted with India-specific special prices for its in-game items, and a dedicated server for Indian players, which helped in smoother gameplay and faster connections. Now, the players will be migrated back to the global servers. For those unaware, Bullet Echo is a PvP tactical top-down shooter where you use stealth, team up, and shoot to win in this game with multiplayer support. One can choose from dozens of different heroes with unique play styles, guns and abilities. You can also play with friends, set a strategy, and have to be the last team standing when the battle ends in the battle royale mode. There are multiple other modes to explore.

Marca Money
Jan 20th, 2025
Nazara Technologies raises ₹495 crore led by Axana Estates; acquires two game IPs from ZeptoLab for $7.7 million

Nazara Technologies raises ₹495 crore led by Axana Estates; acquires two game IPs from ZeptoLab for $7.7 million.

Steel Media Ltd
May 3rd, 2024
Paladin Studios closes its doors after 19 years

Over the years, Paladin has collaborated with giants like Nintendo, Apple Arcade, Netflix, Zeptolab, and Bandai Namco.

AFK Gaming
Apr 10th, 2024
An Inside Look at Bullet Echo India

In a bold move to capture the hearts of mobile gamers across India, Krafton, in collaboration with Zeptolab, is set to revolutionize the casual shooting genre with the launch of Bullet Echo India.

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