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ZeptoLab

Develops mobile games with in-app monetization

Overview

ZeptoLab is a global mobile game developer and publisher that creates casual and midcore titles. Its games are designed around engaging puzzle and competitive gameplay and are monetized mainly through in-app purchases, ads, and partnerships. Flagship titles include Cut the Rope, which uses physics-based puzzle levels, and King of Thieves, a competitive, loot-based game; Om Nom, its popular character, extends the brand to merchandise and a YouTube cartoon series that has accumulated billions of views. The company differentiates itself by building strong, recognizable IP and by expanding into cross-media products (toys, clothing, cartoons) in addition to its core games, rather than relying solely on one game portfolio. ZeptoLab’s goal is to bring fun to players around the world and to grow its portfolio and brand through new games, media content, and partnerships.

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About ZeptoLab

Simplify's Rating
Why ZeptoLab is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainmentGaming

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Moscow, Russia

Founded

2010

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What believers are saying

  • October 22, 2026 prelaunch hype for Cut the Rope Remastered revives the flagship franchise.
  • September 2, 2026 SBT brings Om Nom Stories to Brazilian free TV.
  • August 26, 2026 Roblox partnership reaches younger players through Cut the Rope Tower Defense.

What critics are saying

  • August 3, 2026 Bullet Echo India shut down after Krafton ended the partnership.
  • November 5, 2026 Nazara acquired C.A.T.S. and King of Thieves for $7.7 million.
  • Om Nom dependence creates existential risk if licensing partners stop renewing in 2027.

What makes ZeptoLab unique

  • Om Nom spans games, animation, merchandise, and TV across 15 years.
  • Cut the Rope Remastered launches December 3, 2026 as premium, ad-free nostalgia.
  • ZeptoLab ports IP into Roblox, Minecraft, and broadcasters like SBT and TV Azteca.

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Benefits

  • Health Insurance
  • Remote Work Options
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-5%

1 year growth

-7%

2 year growth

-7%
Hardcore Droid
Oct 31st, 2026
ZeptoLab announces upcoming Android launch of classic puzzler Cut the Rope Remastered.

ZeptoLab announces upcoming Android launch of classic puzzler Cut the Rope Remastered. Spread the love ZeptoLab announced this week that Cut the Rope Remastered, a new reworked premium version of the classic puzzle game, will launch on Android and iOS on December 3, 2026. Interested parties can pre-register now and secure a discounted introductory purchase price, $2.99 USD when last Hardcore Droid checked. The new reworked version brings back popular OG Cut the Rope levels alongside a new feature that introduces the family of the central character, Om Nom. Hardcore Droid applaud ZeptoLab returning the series to its roots and embracing a premium price, free of IAPs and ads. Look for an upcoming Hardcore Droid review. Related topics. - A pirate, among other things, L Grady likes to play video games and write about them.

Rectify Gaming
Oct 22nd, 2026
Cut The Rope Remastered comes December 3rd to iOS, Android.

Cut The Rope Remastered comes December 3rd to iOS, Android. The scope for mobile gaming has certainly come a long way. Last month, Rectify Gaming saw the releases for major titles like Dave The Diver as well as Aniimo for both Android & iOS. And the fact the large AAA projects also hit the platform still remains as surprising. Such as Sloclap's Sifu that delivered the same PlayStation & XBOX version for smartphone is commendable. But there also has been a resurgence of classic mobile titles as well. Last year, it was reported that Plants Vs Zombies Replanted was on the way for release. However, it does not end there. This year, another hallmark mobile game is also being revisited for modern Google Play & App Store devices. This time it's Cut The Rop. Developer Om Nom Games announced that Cut The Rope Remastered is coming this December and for pre-purchasing the game will offer a $1 discount; $2.99 instead of the base $3.99. You can watch the trailer in the video below: "First released in 2010, Cut the Rope became a landmark mobile puzzle game, introducing players to Om Nom, the candy-loving little monster. Cut the Rope Remastered brings together some of the franchise's best-loved levels, reimagined with a new twist: Om Nom's family joins the adventure." The press release continues by reading: Previously available exclusively on Apple Arcade, the game has already reached 50M+ installs on Apple Arcade. Now, 16 years after the original game's debut, it's returning to the franchise's premium roots: a one-time purchase, with no ads, in-app purchases, or subscriptions." Are you excited for Cut The Rope making a comeback? Cut The Rope Remastered is coming to Android & iOS on December 3, 2026. Nick has over a decade of video game journalism under his belt. Outside of writing about trending & indie releases, he has also provided coverage at multiple events across the United States including Penny Arcade Expo & E3. Your premier source for gaming news, reviews, and guides. Delivering the latest updates from the gaming world since 2013. Explore. Platforms. Company. Website by

Total Licensing
Sep 2nd, 2026
Om Nom Stories makes its Free TV debut in Brazil through new SBT partnership.

Om Nom Stories makes its Free TV debut in Brazil through new SBT partnership. ZeptoLab has announced it is expanding its presence in Latin America through a new agreement with SBT, one of Brazil's most-watched broadcasters, marking the first time Om Nom Stories will reach Brazilian audiences via Free TV. The beloved animated series debuts on SBT later in 2026, with episodes also streaming through AVOD and FAST services via +SBT. Featuring Om Nom, the lovable green monster known to audiences across the globe, the series combines non-dialogue slapstick comedy and adventure that crosses cultural and language barriers - having already generated billions of views and a passionate fan community worldwide. Its family-friendly, timeless humor appeals to children, families, and animation fans alike, proving its universal appeal across all ages. This new chapter comes as Om Nom marks 15 years since he first captured hearts worldwide. ZeptoLab continues to grow the franchise's international reach, striking new distribution partnerships and securing the character's presence across television and digital platforms globally.

Steel Media Ltd
Aug 24th, 2026
Rocket Fuel Games and ZeptoLab bring Cut the Rope to Roblox.

Rocket Fuel Games and ZeptoLab bring Cut the Rope to Roblox. Cut the Rope Tower Defense will use physics-based combat instead of traditional stat-based towers August 24, 2026 * Players will collect and evolve characters from the Om Nom Stories cast. * The game is being built specifically for Roblox rather than adapted from the mobile game. * Cut the Rope has surpassed 1.8bn downloads since launching in 2010. Rocket Fuel Games and ZeptoLab have partnered to bring Cut the Rope and Om Nom to Roblox through Cut the Rope Tower Defense. The new tower defence experience is currently in development and will combine Roblox's familiar tower defence structure with physics-based combat. Players will place craftable contraptions that physically affect enemies, including rope towers that redirect enemies, gravity bubbles that slow waves and chain-cut towers that trigger hazards. Both parties claimed Cut the Rope has been downloaded more than 1.8 billion times since its 2010 debut, while Om Nom Stories has more than 290 episodes. Physics-driven combat Characters from the Om Nom Stories cast will also have distinct physics behaviours alongside their attacks. The game is designed mobile-first for Roblox, featuring landscape play, a simple tap-to-place control and largely wordless visual comedy. Game design is led by Wes Leviton, who worked on SpongeBob Tower Defense, winner of Best IP Experience at the 2025 Roblox Innovation Awards. "Om Nom has found audiences across mobile, animation and merchandise, and Roblox is where a huge part of our next generation of players already spends its time," said ZeptoLab head of business development Ekaterina Baturina. "We were looking for a partner who would build something native to the platform rather than port a mobile game onto it. Rocket Fuel's approach respects what makes Cut the Rope recognisable while doing something genuinely new with it." Rocket Fuel Games CEO Fahad Moeen commented: "Cut the Rope has always run on ropes, arcs and timing - players already think in terms of what a single cut will set off. That instinct is a tower defense game waiting to happen. "Tower defense is also the most demanding genre on Roblox to get right, and it is the one we know best. We are not reskinning a genre; we are rebuilding its combat on the physics this franchise invented."

Señal News
Jul 15th, 2026
TV Azteca and zeptolab partner to broadcast "Om Nom Stories" in Mexico.

TV Azteca and zeptolab partner to broadcast "Om Nom Stories" in Mexico. The global gaming and animation company has inked a new agreement with the Mexican broadcaster to bring the hit dialogue-free animated series to Azteca 7's programming lineup starting in the summer of 2026. "Om Nom Stories" ZeptoLab is expanding its international footprint through a fresh alliance with TV Azteca, one of Mexico's prominent television networks. This collaboration will reintroduce the popular animated show "Om Nom Stories" to Mexican audiences on Azteca 7 beginning this summer. Centering on Om Nom, the globally recognized green creature, the 2D animated production delivers slapstick comedy without the need for dialogue. Its reliance on visual gags ensures that the humor is universally relatable, making it an ideal family-friendly option that transcends age groups and language barriers. This broadcast launch coincides with the 15th anniversary of Om Nom's original debut. ZeptoLab continues to grow the franchise via new distribution agreements worldwide, solidifying the character's enduring presence across both traditional linear television and digital platforms around the globe. Originally introduced to audiences on YouTube, "Om Nom Stories" has grown into a multi-season property that is now available on major streaming services and broadcasters worldwide. ZeptoLab, the multifaceted company behind the series, is also widely recognized for its successful video game titles, including "Cut the Rope", "King of Thieves", "C.A.T.S.: Crash Arena Turbo Stars", and "Bullet Echo".

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