Zeta Global has entered into an agreement to acquire Digital Audience, a data infrastructure company that expands identity and activation capabilities across the digital ecosystem. Already integrated with Zeta, Digital Audience will enhance Zeta's ability to connect customer intelligence to activation across all channels. The acquisition will add an experienced team of data and AI engineers to Zeta's workforce. It will also strengthen Zeta's European presence and add established enterprise relationships in the region. "Enterprise intelligence only creates value when it can be put to work and improve outcomes," said David A. Steinberg, co-founder, chairman and CEO of Zeta Global. Digital Audience will help Zeta clients activate customer data more efficiently and measure impact across channels. Following the transaction close, Zeta will work with the Digital Audience team to ensure continuity for customers.

Zeta Global has entered into a definitive agreement to acquire Senso, a Y Combinator-backed AI engineering company. Senso's technology already powers Zeta's Generative Engine Optimisation (GEO) offering. The acquisition will bring AI engineering talent in-house and deepen Zeta's connectivity to frontier models including ChatGPT, Gemini, Claude and Google AI Overviews. Senso will help enterprises optimise how brands reach customers across leading AI platforms and identify who AI-generated answers are reaching. Senso's co-founder and CEO, Saroop Bharwani, will join Zeta along with his team. Bharwani brings over 20 years of experience working with regulated enterprises. He founded Senso as an AI research lab during the early wave of enterprise deep learning. Bharwani will speak at Zeta Live on 8 October 2026 about how GEO is reshaping brand discovery.

Zeta Global's share price surged 60.4% in the third quarter, driven by strong performance from its Athena AI platform. Launched in March 2026, Athena is a superintelligent agent that helps enterprise marketing teams convert data into predictive insights and optimise customer engagement across 245 million US individuals. In Wednesday's trading, shares jumped 9.01% after Zeta was added to William Blair's Analyst Conviction List, replacing Twilio. The firm expressed confidence in Zeta's growth strategy following meetings with company management. CEO David Steinberg reported clients using Athena are achieving returns exceeding 600% on marketing spend, with targets set at 1,000%. The company swung to a net income of $8.17 million in the second quarter from a $12.8 million loss the previous year.