Zeta Global

Zeta Global

AI-driven marketing technology for customer engagement

About Zeta Global

Simplify's Rating
Why Zeta Global is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Enterprise Software

AI & Machine Learning

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Overview

Zeta Global focuses on enhancing marketing strategies for brands by using data and artificial intelligence. Their main product, the Zeta Marketing Platform, provides businesses with a real-time overview of their customers and potential customers. This platform uses AI to tailor marketing experiences to individual consumers across various channels, making it easier for brands to connect with their audience. What sets Zeta Global apart from its competitors is its ability to aggregate extensive real-time data, including behavioral signals and purchase intentions, which helps in understanding customer intent and predicting churn. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing solutions.

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Funded Recently
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Simplify's Take

What believers are saying

  • Zeta's acquisition of ArcaMax enhances its data cloud and platform capabilities.
  • The launch of Zeta NEXT showcases new AI technologies for marketing success.
  • Achieving carbon neutrality in 2022 positions Zeta as a leader in sustainability.

What critics are saying

  • Integration challenges from acquiring LiveIntent and ArcaMax may affect operations.
  • Increased competition from emerging AI-driven platforms could erode market share.
  • Reliance on third-party data providers may be impacted by data privacy regulations.

What makes Zeta Global unique

  • Zeta Global leverages AI to create personalized marketing experiences at scale.
  • The company offers a real-time view of prospects using advanced analytics and big data.
  • Zeta's platform integrates AI-driven predictive analytics for optimized marketing strategies.

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Funding

Total Funding

$301.5M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Employee Equity and Stock Purchase Plan

Employee Discounts

Wellness Program

Pet Insurance

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Business Wire
Oct 9th, 2024
Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced it has entered into an agreement to acquire LiveIntent. Founded in 2009, Liv

Stock Titan
Sep 5th, 2024
Zeta Announces Pricing of Public Offering of Class A Common Stock | ZETA Stock News

Zeta Global announces $204.9M public offering at $23.50/share. Learn how this strategic move impacts investors and fuels potential acquisitions. Get insights on the offering's structure and implications.

Business Wire
Sep 3rd, 2024
Zeta Announces Successful Completion of Debt Refinancing

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced that it has successfully closed a $550 million loan facility to refinance it

Business Wire
May 1st, 2024
Zeta Next Launched In Dallas

Introducing Zeta NEXT at the Dallas Arboretum: This invitation-only event unveiled new AI technologies to boost consumer and brand success. This first-of-its-kind series offers hands-on experiences with AI from top industry experts to explore the transformative impact of AI on marketing and marketers. (Photo: Zeta Global)Introducing Zeta NEXT at the Dallas Arboretum: This invitation-only event unveiled new AI technologies to boost consumer and brand success. This first-of-its-kind series offers hands-on experiences with AI from top industry experts to explore the transformative impact of AI on marketing and marketers. (Photo: Zeta Global)NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, proudly unveiled the inauguration of its latest thought leadership initiative, Zeta NEXT, on April 24th at the Dallas Arboretum and Botanical Garden. The first-of-its-kind series is designed to showcase new Artificial Intelligence-powered technologies, provide hands-on engagement with AI-powered tools, and share best practices to turn the promise of AI into better experiences for consumers and better results for brands.Top industry experts and thought leaders gathered at the Zeta NEXT Dallas conference titled "Step Inside the AI Revolution," to explore the transformative impact of AI on marketing and marketers

Business Wire
Jan 25th, 2023
Zeta Achieves Carbon Neutrality In 2022 To Help Build A Sustainable Future

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the Data-Powered Marketing Cloud, today announced that it achieved carbon neutrality in FY’2022 on its path to reduce residual emissions and help create a more sustainable future. The results come after Zeta announced its initial commitment to adhere to GHG standards as a business imperative on its Q3 ‘22 earnings call.Achieving carbon neutrality through the investment in verifiable, durable initiatives is the first step as part of the company’s long-term sustainability plan. Over the next five years, Zeta plans to continue working with third-party technology providers and partners in the green digital media ecosystem to lower its direct and indirect emissions, volunteering in support of green initiatives, and optimizing its supply chain on a path to net zero.“The market is evolving. Enterprises and other key stakeholders want to do business with companies that not only commit to reducing their carbon footprint but have also made the investments to achieve net neutrality,” said David A Steinberg, Co-Founder, Chairman & CEO of Zeta Global. “This milestone signals to the market our intention to be a leader in this critical arena. We look forward to working with our existing customers and attracting new customers with a common goal to create a sustainable model for business and economic growth.”About Zeta GlobalZeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently

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