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Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help brands understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored solutions that improve marketing effectiveness. The company's goal is to help brands acquire and retain customers more effectively, ultimately increasing their overall value.
Company Stage
Series F
Employees
1,001-5,000
Industries
Data & Analytics, Enterprise Software, AI & Machine Learning
Total Funding
$630.1M
Headquarters
N/A
Founded
2007
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