Ziing

Ziing

Social platform and targeted advertising services

Overview

Ziing is a social networking and digital advertising platform that lets people share photos and videos, send messages, and stay connected with friends and communities, while offering businesses a way to reach potential customers through targeted ads. Users access the platform for free, create profiles, and advertisers specify the audience they want to reach; Ziing uses user data to match and display ads within the platform. The service combines content sharing, messaging, and advertising in one ecosystem to help users connect and for advertisers to improve reach. Its goal is to help people grow communities and enable businesses to expand their audience by delivering relevant ads.

About Ziing

Simplify's Rating
Why Ziing is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • MPS acquisition February 2024 adds 41 employees and 17 partners, scaling Eastern Canada distribution.
  • Second acquisition in six months following HubTrotter strengthens dedicated delivery across multiple industries.
  • Mindful Mobility platform drives pricing advantages through transparent, customizable delivery experiences nationwide.

What critics are saying

  • Back-to-back acquisitions overwhelm management capacity, risking integration failures and operational disruptions.
  • DoorDash and Uber Eats leverage superior scale to capture grocery and pharma contracts.
  • Fundamental business model confusion between social media and logistics erodes investor and partner trust.

What makes Ziing unique

  • Decentralized network of local SME service partners enables cost advantages versus asset-heavy competitors.
  • Generative AI platform automates routing and logistics across fulfillment, final-mile, and energy verticals.
  • Integrated co-load ecosystem spans pharmaceuticals, food, automotive, and industrial sectors across North America.

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Company News

BetaKit
Mar 14th, 2024
R|T: The Retail Times - Life House CEO departs following mismanagement accusations

Calgary-based last-mile delivery startup Ziing has acquired Metroland Parcel Services (MPS) from TorStar Corp. for an undisclosed amount.

BetaKit
Mar 7th, 2024
Ziing acquires Metroland Parcel Services from TorStar

Ziing looks to expand its Canadian delivery network with second acquisition this year.

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