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Zilch is a direct-to-consumer payments network that blends purchasing with advertising to provide flexible pay-later options for online and in-store purchases, subsidized by advertising revenue. It operates under FCA regulation with a consumer credit license and has a footprint in London, Miami, and Krakow. The service works by offering customers pay-later payments at checkout, funded in part by ad subsidies and ongoing relationships with merchants, while collecting data to target ads and improve uptake. Zilch differentiates itself from competitors through its ad-supported, consumer-credit-subsidy model and its global presence, aiming to minimize or eliminate the cost of consumer credit for users. Its stated goal is to remove the cost of consumer credit “for good.”
Industries
Fintech
Financial Services
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$719M
Headquarters
London, United Kingdom
Founded
2018
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Total Funding
$719M
Above
Industry Average
Funded Over
11 Rounds
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Swedish fintech Klarna and UK rival Zilch have launched paid membership packages to compete with traditional credit cards. Klarna's four-tier system ranges from €4.99 to €44.99 monthly, offering cashback, perks, and subscriptions. Its top tier, Klarna Max, includes 23 subscriptions and a metal card, undercutting AmEx Platinum's €760 annual fee. Zilch introduced its first paid memberships for its 5 million customers. Zilch Extra costs £2.99 monthly, whilst Zilch Plus is £3.99 monthly and includes higher rewards and a physical card. Both companies are positioning themselves against incumbent credit card providers by offering flexible month-to-month upgrades rather than annual commitments. Klarna's European rollout begins in coming weeks.
Visa has introduced its Flexible Credential on Zilch cards in the UK, partnering with fintech Zilch and issuer processor Thredd. The technology allows multiple payment options to sit behind a single card, giving cardholders more choice whilst maintaining familiar tap-to-pay functionality. The launch responds to growing demand for flexible payment experiences, with 87% of surveyed UK consumers saying flexible payment options support their financial goals. Visa Flexible Credential works at over 150 million merchant locations worldwide. Thredd's platform handles routing and processing, whilst Zilch's nearly 6 million registered customers can now access the new capability. The technology enables different payment methods to be managed seamlessly in the background without requiring multiple cards. The solution is initially available to Zilch customers in the UK, with potential for broader expansion.
London-based buy now, pay later unicorn Zilch is targeting international expansion after securing a European banking licence through the acquisition of Lithuania's Fjord Bank.
Raise includes the expansion of its credit facility with Deutsche Bank, as the UK and EMEA’s fastest-growing fintech unicorn plots next phase of its journey
Zilch, a UK fintech unicorn, secured $175 million in funding led by KKCG, with participation from Deutsche Bank and BNF Capital. The funds will support the rollout of its AI-driven Intelligent Commerce platform and the upcoming Zilch Pay, set to launch in early 2026. These innovations aim to enhance retail performance and simplify consumer checkout experiences. With over 5 million users, Zilch is valued at around $2 billion and plans to expand its product suite and pursue strategic acquisitions.
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Industries
Fintech
Financial Services
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$719M
Headquarters
London, United Kingdom
Founded
2018
Find jobs on Simplify and start your career today