Zilch

Zilch

Direct-to-consumer ad-subsidised payments network

Overview

Zilch is a direct-to-consumer payments network that blends purchasing with advertising to provide flexible pay-later options for online and in-store purchases, subsidized by advertising revenue. It operates under FCA regulation with a consumer credit license and has a footprint in London, Miami, and Krakow. The service works by offering customers pay-later payments at checkout, funded in part by ad subsidies and ongoing relationships with merchants, while collecting data to target ads and improve uptake. Zilch differentiates itself from competitors through its ad-supported, consumer-credit-subsidy model and its global presence, aiming to minimize or eliminate the cost of consumer credit for users. Its stated goal is to remove the cost of consumer credit “for good.”

About Zilch

Simplify's Rating
Why Zilch is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$719M

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • July 2026 help docs show physical card rollout expanding in-app usage.
  • Zilch reported FY2025 revenue of £110.3 million and net losses down 79%.
  • August 2026 paid memberships monetize 5 million customers with recurring fees and higher rewards.

What critics are saying

  • Fjord Bank closing needs ECB and Lithuanian approvals before H2 2026 expansion.
  • Klarna’s August 2026 memberships copy Zilch’s perks-first model and intensify customer churn.
  • If ad funding weakens, Zilch’s rewards economics collapse and its BNPL moat disappears.

What makes Zilch unique

  • Zilch bundles credit, rewards, and ads into one Visa-backed checkout experience.
  • January 2026 Fjord Bank acquisition gives Zilch European banking licence and passporting.
  • May 2026 Visa Flexible Credential lets customers switch payment modes through one card.

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Funding

Total Funding

$719M

Above

Industry Average

Funded Over

11 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Gym Membership

Stock Options

Remote Work Options

Hybrid Work Options

Parental Leave

Professional Development Budget

Training Programs

Employee Discounts

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Tech.eu
Aug 13th, 2026
Klarna and Zilch launch paid memberships to rival credit cards with cashback and perks

Swedish fintech Klarna and UK rival Zilch have launched paid membership packages to compete with traditional credit cards. Klarna's four-tier system ranges from €4.99 to €44.99 monthly, offering cashback, perks, and subscriptions. Its top tier, Klarna Max, includes 23 subscriptions and a metal card, undercutting AmEx Platinum's €760 annual fee. Zilch introduced its first paid memberships for its 5 million customers. Zilch Extra costs £2.99 monthly, whilst Zilch Plus is £3.99 monthly and includes higher rewards and a physical card. Both companies are positioning themselves against incumbent credit card providers by offering flexible month-to-month upgrades rather than annual commitments. Klarna's European rollout begins in coming weeks.

Business Wire
May 12th, 2026
Zilch launches Visa Flexible Credential in UK enabling multiple payment options through single card

Visa has introduced its Flexible Credential on Zilch cards in the UK, partnering with fintech Zilch and issuer processor Thredd. The technology allows multiple payment options to sit behind a single card, giving cardholders more choice whilst maintaining familiar tap-to-pay functionality. The launch responds to growing demand for flexible payment experiences, with 87% of surveyed UK consumers saying flexible payment options support their financial goals. Visa Flexible Credential works at over 150 million merchant locations worldwide. Thredd's platform handles routing and processing, whilst Zilch's nearly 6 million registered customers can now access the new capability. The technology enables different payment methods to be managed seamlessly in the background without requiring multiple cards. The solution is initially available to Zilch customers in the UK, with potential for broader expansion.

Finextra
Jan 7th, 2026
Zilch buys Lithuanian lender to secure European banking licence

London-based buy now, pay later unicorn Zilch is targeting international expansion after securing a European banking licence through the acquisition of Lithuania's Fjord Bank.

Zilch
Nov 13th, 2025
Zilch raises over $175 million to accelerate growth - Zilch

Raise includes the expansion of its credit facility with Deutsche Bank, as the UK and EMEA’s fastest-growing fintech unicorn plots next phase of its journey

Tech Funding News
Nov 13th, 2025
Zilch secures $175M to innovate AI payments

Zilch, a UK fintech unicorn, secured $175 million in funding led by KKCG, with participation from Deutsche Bank and BNF Capital. The funds will support the rollout of its AI-driven Intelligent Commerce platform and the upcoming Zilch Pay, set to launch in early 2026. These innovations aim to enhance retail performance and simplify consumer checkout experiences. With over 5 million users, Zilch is valued at around $2 billion and plans to expand its product suite and pursue strategic acquisitions.

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