Z

Zilch

Direct-to-consumer ad-subsidised payments network

Overview

Zilch is a direct-to-consumer payments network that blends purchasing with advertising to provide flexible pay-later options for online and in-store purchases, subsidized by advertising revenue. It operates under FCA regulation with a consumer credit license and has a footprint in London, Miami, and Krakow. The service works by offering customers pay-later payments at checkout, funded in part by ad subsidies and ongoing relationships with merchants, while collecting data to target ads and improve uptake. Zilch differentiates itself from competitors through its ad-supported, consumer-credit-subsidy model and its global presence, aiming to minimize or eliminate the cost of consumer credit for users. Its stated goal is to remove the cost of consumer credit “for good.”

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About Zilch

Simplify's Rating
Why Zilch is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial Services

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$719M

Headquarters

London, United Kingdom

Founded

2018

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Simplify's take

What believers are saying

  • FY26 revenue rose 36% to £147.5m, with GMV up 28% to £2.4bn.
  • Active users reached 970,000, while Zilch reported a $300m annual run rate.
  • Paid memberships, physical cards, and Visa Flexible Credential expand monetization and usage.

What critics are saying

  • FY26 statutory losses widened to £35.8m as credit impairments jumped to £45.5m.
  • IPO timing hinges on sustained profitability; any credit spike kills the £2bn narrative.
  • Fjord Bank integration and longer-dated lending create execution and funding risk through 2027.

What makes Zilch unique

  • Zilch blends payments, credit, and advertiser subsidies, unlike pure BNPL lenders.
  • Its 2026 FCA payments licence and Visa Principal Membership reduce dependence on intermediaries.
  • Fjord Bank gives Zilch a European banking licence for cross-border expansion.

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Funding

Total Funding

$719M

Above

Industry Average

Funded Over

11 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Gym Membership
  • Stock Options
  • Remote Work Options
  • Hybrid Work Options
  • Parental Leave
  • Professional Development Budget
  • Training Programs
  • Employee Discounts

Growth & Insights and Company News

6 month growth

2%

1 year growth

0%

2 year growth

1%
Tech.eu
Nov 5th, 2026
Zilch revenues rise 36% to $187.3M as losses almost triple to $45.6M

Zilch, the UK fintech reportedly preparing for an IPO, reported a 36% rise in full-year revenues to £147.5m. Losses grew almost threefold to £35.9m. Revenues for the year to March 2026 were helped by customers spending more through their accounts. Gross merchandise value rose 28% to £2.4bn, and active users grew 21% to 970,000. The company said higher customer acquisition and brand building costs, plus a larger credit loss provision for longer-term loans, drove the losses. It said it hit a $300m annual run rate this year. Chief executive officer Philip Belamant called the year "foundational" and pointed to two consecutive quarters of adjusted profit before tax. Backed by Goldman Sachs and eBay, Zilch was valued at $2bn in a 2021 funding round.

Tech.eu
Aug 13th, 2026
Klarna and Zilch launch paid memberships to rival credit cards with cashback and perks

Swedish fintech Klarna and UK rival Zilch have launched paid membership packages to compete with traditional credit cards. Klarna's four-tier system ranges from €4.99 to €44.99 monthly, offering cashback, perks, and subscriptions. Its top tier, Klarna Max, includes 23 subscriptions and a metal card, undercutting AmEx Platinum's €760 annual fee. Zilch introduced its first paid memberships for its 5 million customers. Zilch Extra costs £2.99 monthly, whilst Zilch Plus is £3.99 monthly and includes higher rewards and a physical card. Both companies are positioning themselves against incumbent credit card providers by offering flexible month-to-month upgrades rather than annual commitments. Klarna's European rollout begins in coming weeks.

Business Wire
May 12th, 2026
Zilch launches Visa Flexible Credential in UK enabling multiple payment options through single card

Visa has introduced its Flexible Credential on Zilch cards in the UK, partnering with fintech Zilch and issuer processor Thredd. The technology allows multiple payment options to sit behind a single card, giving cardholders more choice whilst maintaining familiar tap-to-pay functionality. The launch responds to growing demand for flexible payment experiences, with 87% of surveyed UK consumers saying flexible payment options support their financial goals. Visa Flexible Credential works at over 150 million merchant locations worldwide. Thredd's platform handles routing and processing, whilst Zilch's nearly 6 million registered customers can now access the new capability. The technology enables different payment methods to be managed seamlessly in the background without requiring multiple cards. The solution is initially available to Zilch customers in the UK, with potential for broader expansion.

Finextra
Jan 7th, 2026
Zilch buys Lithuanian lender to secure European banking licence

London-based buy now, pay later unicorn Zilch is targeting international expansion after securing a European banking licence through the acquisition of Lithuania's Fjord Bank.

Zilch
Nov 13th, 2025
Zilch raises over $175 million to accelerate growth - Zilch

Raise includes the expansion of its credit facility with Deutsche Bank, as the UK and EMEA’s fastest-growing fintech unicorn plots next phase of its journey

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