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Overview
Zipfizz provides a sugar-free, low-calorie, low-carb drink mix that packs vitamins, minerals, electrolytes, and a boost of vitamin B-12. It is mixed with water to create a flavored beverage that delivers energy without a sugar crash.
About Zipfizz
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Woodinville, Washington
Founded
2003
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Simplify's Take
What believers are saying
- Zipfizz launched Strawberry Kiwi in August 2025, expanding its flavor lineup.
- The Get That Good Energy campaign runs through 2026 across streaming TV and social.
- Costco updated Zipfizz listings on September 12, 2026, signaling active retail support.
What critics are saying
- Costco delisting would hit Zipfizz's biggest credibility and volume engine immediately.
- Amazon and Costco pricing trap Zipfizz in commodity competition versus Celsius and Alani Nu.
- Kingdomway owns Zipfizz, so Beijing or Xiamen capital priorities can starve growth.
What makes Zipfizz unique
- Costco sells Zipfizz online with 15 flavors and 4-6 hour energy claims.
- Zipfizz markets 0 sugar, electrolytes, vitamins, and 100mg guarana caffeine.
- Designit's 2025 Run It Back identity targets Gen Z with nostalgia-led creative.
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Benefits
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Company News
NEW YORK, USA - Zipfizz, the energy and health drinks brand, has launched its new campaign, "Get That Good Energy," developed as part of an ongoing collaboration with global design, advertising and marketing agency, Designit.
Zipfizz is Hiring for 98 Jobs on Simplify!
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About Zipfizz
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Woodinville, Washington
Founded
2003
Zipfizz is Hiring for 98 Jobs on Simplify!
Find jobs on Simplify and start your career today