Zoa

Zoa

White-label rental platform for fashion brands

Overview

Zoa Rental provides a white-label rental-as-a-service platform for fashion brands and retailers to offer pay-per-wear or subscription rentals directly on their own sites. It works by embedding a rental option on product pages and integrating with Shopify, Magento, and WooCommerce; clients can choose full-service (technology, warehousing, cleaning, fulfilment, data reporting) or tech-only integration with brands handling logistics. It differentiates itself by offering flexible, brand-hosted rentals with a simple integration, lowering operational barriers and including features like dynamic pricing and data analytics. The goal is to help fashion brands monetize excess stock, attract new customers, and reduce waste through a seamless, brand-hosted renting experience.

About Zoa

Simplify's Rating
Why Zoa is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Social Impact

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Gateshead, United Kingdom

Founded

2020

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Simplify's Take

What believers are saying

  • Oh Polly's January 2026 ski and Christmas rental push expands Zoa's seasonal volume.
  • Zoa's 2026 Rental Lab and ACTRA messaging attract retailers chasing circularity compliance.
  • French Connection's May 2025 rental launch proves Zoa can onboard recognizable UK brands.

What critics are saying

  • Rental demand remains niche; 2026 trustpilot reviews show ongoing customer-service friction.
  • No funding record and 11-50 employees constrain Zoa against larger logistics platforms.
  • If major brands launch in-house rental, Zoa's white-label wedge collapses by 2027.

What makes Zoa unique

  • Zoa embeds rental directly on brand product pages, keeping traffic and data in-house.
  • Zoa offers flexible service tiers: software only or full warehousing, cleaning, fulfillment.
  • Oh Polly, French Connection, and Camping World validate Zoa's white-label operating model.

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Benefits

Remote Work Options

Company News

Fashion Network
Dec 7th, 2023
Oh Polly Group links with Zoa for Christmas and skiwear season rentals

With the key period for women's fashion rental now in full swing, Oh Polly and sister brand Bo+Tee have collaborated with rental service provider Zoa in the run-up to the Christmas, New Year's Eve and winter ski holidays.

Ecotextile News
Aug 7th, 2023
Zoa software aims to drive clothing rental market

LONDON - Software company Zoa has launched a new rental technology service that enables consumers to rent directly from the online product pages of leading brands and retailers.

TrendWatching
Aug 1st, 2023
For surfers unsure about an eco alternative to neoprene, Finisterre offers wetsuit rentals

Aiming to win them over, UK-based Finisterre just launched a Yulex wetsuit rental program, allowing people to try out their gear in real-world conditions, risk-free.

FashionUnited
Sep 28th, 2022
Zoa Rental launches Rental Lab offer

Rental technology platform Zoa has launched its new Rental Lab offer, a programme aiming to define what circular e-commerce customer experience looks like.

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