Overview
Zooplus SE is an online retailer in Europe that sells pet food and supplies through a direct-to-consumer e-commerce platform. It offers about 15,000 products for various pets, including private-label brands such as Wolf of Wilderness, Smilla, and Purizon. The company uses a third-party logistics model, meaning it does not keep inventory in-house but coordinates the flow of products from suppliers to customers via fulfillment centers and delivery services. Customers place orders on Zooplus’ website and receive items through partner logistics, with a recent addition of a subscription service in Germany and Austria for automatic recurring deliveries. Zooplus operates across 30 European countries, positioning itself as a major player in online pet supplies. Its goal is to be a leading European pet-e-commerce platform by offering a wide catalog, strong supplier relationships, and scalable logistics, while expanding services like subscriptions to improve recurring sales.
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Simplify's take
What believers are saying
- On October 20, 2026, zooplus launched Spain's third marketplace and tripled Germany's assortment.
- Zooplus added over 100 sellers and more than 30,000 products by October 2026.
- Lionel Desclée expanded leadership on October 13, 2026, sharpening execution across functions.
What critics are saying
- Zooplus cut six percent of staff in January 2025, signaling pressure on costs.
- Amazon and Fressnapf pressure zooplus on price, delivery speed, and loyalty within 2027.
- A fulfillment or seller-network disruption would halt deliveries and destroy customer trust fast.
What makes zooplus unique
- zooplus runs Europe-wide pet e-commerce across 30 countries, with 30,000 marketplace SKUs by October 2026.
- Its marketplace strategy adds local sellers, fresh food, and frozen food categories.
- EQT backs operational upgrades in technology, brand, and customer experience.
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