Zwift

Zwift

Indoor cycling and running virtual training

Overview

Zwift provides a subscription-based fitness app that turns indoor cycling and running into social, gamified experiences. It creates immersive virtual worlds where users ride or run, train, compete in races, and socialize with others. The app works by pairing with a bike trainer or treadmill and syncing sensors and devices to a virtual environment, then offering structured workouts, group rides, and real-time competitions. In addition to the app, Zwift sells training gear and apparel through its online shop. Zwift differentiates itself by combining fitness with online community features and competitive events that connect riders and runners worldwide, rather than focusing on standalone workouts. Its goal is to make indoor training more engaging and enjoyable while building a global, active community and growing its subscription and gear ecosystem.

About Zwift

Simplify's Rating
Why Zwift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

VR & AR

Consumer Software

Entertainment

Gaming

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$614.6M

Headquarters

Long Beach, California

Founded

2014

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Simplify's Take

What believers are saying

  • ROUVY acquisition on April 29, 2026 expands Zwift's addressable subscription ecosystem.
  • 2026 partnerships with Rocket Espresso, Bravur, and JetBlack extend lifestyle and hardware reach.
  • Pas Normal and Zwift Camp programs in 2026 keep users racing, buying, and returning.

What critics are saying

  • Zwift cut over 15 percent of jobs across 2023-2024, signaling persistent cost pressure.
  • Kurt Biedler resigned in 2024, leaving Eric Min to absorb execution risk.
  • If ROUVY integration stalls, specialist competitors can outflank Zwift on realism.

What makes Zwift unique

  • Zwift's April 29, 2026 ROUVY acquisition widens its indoor-cycling moat.
  • Zwift Ready trainers and Zwift Ride frames now work inside ROUVY, standardizing hardware.
  • Zwift's game-like worlds and Tour de France sponsorships still dominate brand awareness.

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Funding

Total Funding

$614.5M

Above

Industry Average

Funded Over

6 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Performance Bonus

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

-2%
Zwift Insider
Jun 25th, 2026
All about the new Giant Propel Advanced SL Team frame on Zwift.

All about the new Giant Propel Advanced SL Team frame on Zwift. June 25, 2026 LAST UPDATED June 25, 2026 Zwift's latest release includes an update to the Propel, Giant's flagship aero racing bike. The new bike, named the "Propel Advanced SL Team", is the latest 2026 version. It effectively replaces the Propel Advanced SL Disc in Zwift's Drop Shop, which was based on Giant's 2018 model. The Zwift colorway matches the IRL frameset available from Giant: On Zwift, you'll need to be updated to game version 1.116+ to see this bike in the Drop Shop. You'll also need to be at level 40+ with 1,700,000 Drops to buy it. Here's how it's described in the Drop Shop: From breakaways to the final sprint. On flat roads, climbs or descents. The reengineered Propel Advanced SL cuts through wind and maximizes watts, optimizing your energy through every dimension of speed. It's a bike with pro pedigree and undeniable aerodynamic data, but the all-new Propel isn't built only for the wind tunnel or the Tour de France. It's engineered to deliver ultimate speed for all riders. It's rated 3 stars for aero and 4 stars for weight, like other top all-arounders on Zwift. But that's actually a sizeable group of bikes at this point. So how does it actually perform? Since Zwift's 4-star system isn't the most granular performance metric, Zwift Insider ran this frame through its precise tests to measure performance in nerd-level detail. Let's dive in! Note: test results below are from a 75kg, 183cm rider holding 300W steady using Zwift's stock 32mm Carbon wheelset on the un-upgraded version of the frame, unless otherwise noted. Test results have an error margin of approximately 1 second. Aero (flat/rolling) performance. The new Propel is a solid performer on the flats, reflecting its IRL aero performance. It puts ~5 seconds into the older Propel across an hour of flat riding. The frame's time puts it 61.7 seconds ahead of its baseline frame across an hour of riding. That's just behind the handful of leading aero frames in Zwift, which are led by the new Cervelo S5 at 63.5 seconds. Climb performance. The latest Propel Advanced SL is lighter than previous versions, and this shows in how much its climb time improved over the previous Propel, trimming ~18 seconds off across an hour of climbing. The frame's climb test time puts it 43.5 seconds ahead of the baseline frame after an hour, which is ~14 seconds behind the Specialized S-Works Tarmac SL8. Upgrading your Giant Propel Advanced SL Team frame on Zwift. Like all frames in Zwift, the Propel Advanced SL Team can be upgraded in five stages. It uses the Distance, High-End upgrading scheme, giving it the following characteristics: Performance at each upgrade stage. | Stage | Flat | Climb | | Stage 0 | 61.7 | 43.5 | | Stage 1 | 73.1 | 47.9 | | Stage 2 | 73.9 | 64.1 | | Stage 3 | 85.4 | 74.9 | | Stage 4 | 90.1 | 75.2 | | Stage 5 | 90 | 82.8 | This chart shows how many seconds this frame will save across 1 hour of riding compared to its stage 0 baseline frames (Zwift Carbon or TT). This is based on a 75kg rider, 183cm tall, at 300 watts, riding on tarmac. Upgrade stages (Distance, High-End). | Stage | 1 | 2 | 3 | 4 | 5 | Totals | | km | 200 | 260 | 320 | 380 | 440 | 1,600 | | cost | 100,000 | 200,000 | 350,000 | 500,000 | 750,000 | 1,900,000 | | upgrade | Aero | Weight | Drivetrain | Aero | Weight | / | Conclusions. The new Propel Advanced SL from Giant is a strong all-arounder, and the best-performing bike Giant has had in game thus far. That's notable in itself. It holds its own in terms of aero performance, and while it loses a bit to the category-leading Specialized S-Works Tarmac SL8 and Cannondale SuperSix EVO LAB71 Team superbikes on the climbs, it's in the second group just behind along with the Canyon Aeroad 2024 and Wilier Filante SLR ID2. (The Pinarello Dogma F 2024 is somewhere between those two groups.) It's a strong improvement over the previous generation of the Propel Advanced SL, so if you're a fan of Giant, this is the bike you'll want to race on Zwift. Zwift Insider'll be adding this bike to the following posts soon: Questions or comments? What do you think of Giant's updated Propel in Zwift? Share below... Important note: this post contains speed test results for Zwift frames or wheels. These results may change over time, and a bike's performance relative to others may also change. Zwift Insider don't always revise posts when performance rankings change, but Zwift Insider do keep current, master versions of its speed test results which are always available. See the frame charts, wheel charts, and Tron vs Top Performers for current performance data. Eric runs Zwift Insider in the spare time he finds between riding his bike and managing various business interests. He lives in Northern California with his beautiful wife Monica. Follow on Strava Get Started on Zwift

DCRainmaker
Jun 17th, 2026
JetBlack adds USB-C connection to Zwift for Victory trainer.

JetBlack adds USB-C connection to Zwift for Victory trainer. Jetblack and Zwift announced USB-C support for the JetBlack Victory a week or two ago, but I finally got around to updating my trainer, and thought it was interesting enough for a quick post, especially given some of the inside baseball backstory. In any industry, there are always plenty of small pet projects that others know exist, and quietly watch for years as a company toils about trying to make it happen - often faced with nearly impossible headwinds. As silly as it sounds, the JetBlack adding USB-C support to its trainers was always one of those things. Every year, I'd meet with the JetBlack team at Eurobike (which I'll be at again next week), and they discussed their desire to add USB-C connection support, for people who may be struggling with wireless connection issues. The concept is hardly new. Obviously, the industry effectively started that way (see the CompuTrainer), but wirelessly quickly took over (and CompuTrainers disappeared), but for whatever reason, there was a hard cliff where virtually no other trainer could connect via any type of wired connection to major training apps. Kinetic briefly tried, but just like JetBlack they couldn't get any of the big apps onboard. The irony being that for the most part, it was these very apps (cough, mostly Zwift), that actually asked for this capability - largely to solve some of their pro-series racing ambitions. Yet ultimately, when companies finally added the hardware, Zwift and others were slow (read: not at all moving) to implement it. Thus, no USB-anything for anyone. When JetBlack announced the Victory two years ago, I commented in the comments section that it seemed unlikely this hardware would be lit up anytime soon. But while it took a while to get Zwift onboard, I'm glad it's finally here. It's not something I need, but I know for some people battling weird connectivity issues, it can be a huge help. Kudos to JetBlack for beating the drum for years, and/or beating the Zwift horse enough times to get it over the line. Now, what say you TrainerRoad and others? Note, a few minor technical details: - For Mac & PC only (not for phones/etc...) - You can bridge Zwift Ride/Zwift Click/Zwift Play controllers (converting from Bluetooth to USB) - Covers trainer power, cadence, resistance control (but oddly, not heart rate) Obviously, you'll need to update your firmware on your JetBlack Victory in order to see the new feature, plus of course the latest Zwift update (and if you want to funnel your Zwift Play/Click, ensure those are updated too). Basically, just have yourself a giant update party (and hope it goes better than recent COROS updates). That all takes just a few minutes. Obviously, at this point you'll want to connect up your USB-C cable: Since I'm guessing some people will ask, here's the high-wattage USB-C the cable with the tiny status LED (seen below). It proves somewhat handy when you have lots of USB-C cables coming from a hub, to know whether or not it's actually plugged in on the other side. Here, it doesn't really do much other than be pretty. Also, I appreciate the 240w side of things. Once that's done, you'll pair things up and notice the nifty little USB-C icon: Again, here you can pair up the power, resistance, and cadence sensors. As well as also do the Zwift Click/Play controllers if updated (I didn't pair those in via USB-C on this ride). But as noted, you cannot do heart rate via USB-C, however JetBlack will still funnel that via WiFi and Bluetooth if you've got that setup. With the technical bits done, it's as simple as completing your ride. I had no issues with the data at all, and everything worked just fine (including control of the trainer power). As for whether other trainer companies should add USB-C support? Honestly, I'd rather they adopt it for USB-C power, than anything else. That's far more useful to consumers (on the whole), than USB-C data connection (especially since most newer trainers offer WiFi and ethernet adapter options anyway). And before someone says that USB-C won't work for trainers, it'd work just fine. After all, Peloton's been using a simple USB-C power cable for their newer smart bike models since 2020 (and that has to power a full smart display/TV as well). With that - thanks for reading, and looking forward to Eurobike next week! Albeit, I don't expect a lot of new sports tech there this year. Companies continue to shift announcements away from Eurobike (both in the sports tech realm, and otherwise). Found this post useful? Support the site! Hopefully, you found this post useful. The website is really a labor of love, so please consider becoming a DC RAINMAKER Supporter. This gets you an ad-free experience, and access to its (mostly) bi-monthly behind-the-scenes video series of "Shed Talkin'". Otherwise, perhaps consider using the below link if shopping on Amazon. As an Amazon Associate, I earn from qualifying purchases. It doesn't cost you anything extra, but your purchases help support this website a lot. It could simply be buying toilet paper, or this pizza oven Dcrainmaker use and love.

Stuff
Jun 16th, 2026
The Bravur x Zwift limited edition is the watch for cyclists who live and die by watts, power-ups, and KOMs.

The Bravur x Zwift limited edition is the watch for cyclists who live and die by watts, power-ups, and KOMs. Bravur and Zwift team up on a 100-piece limited edition packed with cycling easter eggs 16 June 2026 / 15:00 BST 16 June 2026 / 09:13 BST Could this be the most cycling-obsessed timepiece ever made? Swedish watchmaker Bravur and indoor cycling platform Zwift have collaborated on a limited-edition watch that might just beat Tudor's FXD Chrono for a place in the hearts of bike aficionados. The black lacquered dial carries a texture lifted straight out of Zwift's volcanic Watopia virtual riding world. There's a Zwift logo at 12 o'clock, a feather at 3 o'clock (a nod to the in-game lightweight power-up), a watts lightning bolt at 9 o'clock, and a Zwift 'Ride On' thumbs up at 6 o'clock. Naturally there's a liberal use of Zwift's signature orange throughout, namely on the seconds hand and strap. The minute track uses a castellated pattern in reference to racing circuits and finish lines. If that wasn't enough, the luminous ring around the dial centre references the glowing wheels of the Zwift Concept Z1 Bike - a reward unlocked after riding 50,000 metres of cumulative elevation, or as high as the earth's stratosphere. "Designed in Watopia" is inscribed on the dial, which is protected by sapphire crystal glass. Finally, the caseback also carries another thumbs-up. There's proper watch pedigree everywhere else, from the 316L stainless steel case measuring 37mm, screw-down crown and 100 metres of water resistance to the Sellita SW200-2 automatic mechanism. Each watch is assembled in Båstad, Sweden. You get two straps in the box, one black and one orange. Packaging is a brown vegetable-tanned leather saddle bag, which feels very on-brand. The two firms actually share more DNA than you might expect: Bravur was founded by Magnus and Johan, Swedish cyclists who raced against each other in the 1990s before eventually becoming business partners. Zwift, meanwhile, was built by CEO Eric Min, a Wall Street veteran who wanted to recreate the spontaneous competition of riding in New York's Central Park. The Bravur x Zwift will be limited to just 100 individually numbered pieces, so, if you're planning on picking one up, you'll have to be fast. It's is available to pre-order from today, with delivery expected June/July 2026. Pricing is US$1195 / £1099. Spencer Hart Buying Guide Editor About. As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars. Areas of expertise. Watches, travel, grooming, transport, tech

AvidCyclist.com
May 28th, 2026
Espresso on wheels: Zwift and Rocket Espresso brew up a cyclist's dream machine.

Espresso on wheels: Zwift and Rocket Espresso brew up a cyclist's dream machine. May 28, 2026 Avid Cyclist is getting to the business end of the Giro d'Italia and Unbound Gravel starts later in the week, but the coolest new bike-related product Avid Cyclist has seen today is this Mozzafiato Fast coffee machine, a collaborative project between Zwift and Italy's Rocket Espresso. What is it about cycling and coffee? Yes, there are plenty of tea/herbal infusion/[insert name of your favourite beverage here] drinkers among Avid Cyclist, but coffee... well, it rules in cycling. Speaking of rules, the Velominati - the creators of cycling's tongue-in-cheek etiquette list, The Rules - not only mention coffee, but treat it as a foundational ritual of the sport. Rule #56 says, "When wearing cycling kit and enjoying a pre or post ride coffee, it is only appropriate to drink espresso or macchiato. If the word soy/skim latte is heard to be used by a member wearing cycling apparel, then that person must be ceremonially beaten with CO[2] canisters or mini pumps by others within the community." No messing about there. Faema, Saeco and Segafredo have been title sponsors of pro teams, while at an amateur level, cycling and coffee have quietly become one of sport's great accidental love stories. Coffee isn't just cycling fuel - it's part of the identity. Is keeping a spreadsheet of burr size, brew temperature and shot volume going too far? Asking for a friend. Inspired by Back to the point, though... The Espresso Mozzafiato Fast is an existing machine in the Rocket range, and now it is available in a Zwift version. It's "a machine built for those who chase segments by day and the perfect extraction by dawn", apparently, blending "the precision of Italian engineering with the high-octane energy of the world's biggest digital cycling community." "At its heart, the Mozzafiato Fast delivers the renowned Rocket Espresso experience, refined, powerful, and consistent," says Zwift. "With its beautiful stainless-steel exterior, this machine is unmistakably a Rocket Espresso, designed to look stunning in any home. This special edition brings subtle Zwift DNA into every detail. Discreet 'Big Zee' logos are seamlessly integrated into the machine's design, while striking orange gauge needles add a signature burst of energy and an unmistakable nod to speed and momentum. "The Mozzafiato Fast (meaning 'Breathtaking') is designed to keep pace with your busiest training blocks. Featuring a new rapid-heating system, this machine is ready to pull a pro-grade shot almost as fast as you can click 'Join Ride.' Whether you're prepping for a social ride in Watopia or in need of a pre-work pickup, the Mozzafiato Fast ensures you're never waiting on your caffeine." Okay, that's enough of the sales pitch, but Avid Cyclist has got to agree that this machine looks very, very cool. Rocket machines always do. The Zwift elements are fairly subtle, but Avid Cyclist like them. Avid Cyclist tried to convince Zwift that Avid Cyclist should have one of these machines in the road.cc office for 'review purposes', but they weren't falling for any of its nonsense. The Rocket Espresso x Zwift Mozzafiato Fast is limited to 200 units, priced at $3156 plus tax

F-At Digital
May 26th, 2026
Caffeine and cadence: Zwift teams up with Rocket for the ultimate espresso machine.

Caffeine and cadence: Zwift teams up with Rocket for the ultimate espresso machine. Cycling's obsession with coffee runs deep - and now Zwift has teamed up with Rocket Espresso to create a limited-edition machine for riders who take their espresso as seriously as their FTP, priced at £2,350 Tue, May 26, 2026 15:00 Off Road is getting to the business end of the Giro d'Italia and Unbound Gravel starts later in the week, but the coolest new bike-related product Off Road has seen today is this Mozzafiato Fast coffee machine, a collaborative project between Zwift and Italy's Rocket Espresso. What is it about cycling and coffee? Yes, there are plenty of tea/herbal infusion/[insert name of your favourite beverage here] drinkers among Off Road, but coffee... well, it rules in cycling. Speaking of rules, the Velominati - the creators of cycling's tongue-in-cheek etiquette list, The Rules - not only mention coffee, but treat it as a foundational ritual of the sport. Rule #56 says, "When wearing cycling kit and enjoying a pre or post ride coffee, it is only appropriate to drink espresso or macchiato. If the word soy/skim latte is heard to be used by a member wearing cycling apparel, then that person must be ceremonially beaten with CO[2] canisters or mini pumps by others within the community." No messing about there. Faema, Saeco and Segafredo have been title sponsors of pro teams, while at an amateur level, cycling and coffee have quietly become one of sport's great accidental love stories. Coffee isn't just cycling fuel - it's part of the identity. Is keeping a spreadsheet of burr size, brew temperature and shot volume going too far? Asking for a friend. Back to the point, though... The Espresso Mozzafiato Fast is an existing machine in the Rocket range, and now it is available in a Zwift version. It's "a machine built for those who chase segments by day and the perfect extraction by dawn", apparently, blending "the precision of Italian engineering with the high-octane energy of the world's biggest digital cycling community." "At its heart, the Mozzafiato Fast delivers the renowned Rocket Espresso experience, refined, powerful, and consistent," says Zwift. "With its beautiful stainless-steel exterior, this machine is unmistakably a Rocket Espresso, designed to look stunning in any home. This special edition brings subtle Zwift DNA into every detail. Discreet 'Big Zee' logos are seamlessly integrated into the machine's design, while striking orange gauge needles add a signature burst of energy and an unmistakable nod to speed and momentum. "The Mozzafiato Fast (meaning 'Breathtaking') is designed to keep pace with your busiest training blocks. Featuring a new rapid-heating system, this machine is ready to pull a pro-grade shot almost as fast as you can click 'Join Ride.' Whether you're prepping for a social ride in Watopia or in need of a pre-work pickup, the Mozzafiato Fast ensures you're never waiting on your caffeine." Okay, that's enough of the sales pitch, but Off Road has got to agree that this machine looks very, very cool. Rocket machines always do. The Zwift elements are fairly subtle, but Off Road like them. Off Road tried to convince Zwift that Off Road should have one of these machines in the road.cc office for 'review purposes', but they weren't falling for any of its nonsense. The Rocket Espresso x Zwift Mozzafiato Fast is limited to 200 units, priced at £2,350 (including VAT). But Off Road never did get to the bottom of that big question: what is it about cycling and coffee? Let Off Road know what you think in the comments below. Help Off Road to bring you the best cycling content. If you've enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Its mission is to bring you all the news that's relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help Off Road to do more. Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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