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About
Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements, as well as generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.
Company Stage
IPO
Employees
1,001-5,000
Industries
Social Impact, Gaming
Total Funding
$841.9M
Headquarters
San Francisco, California
Founded
2007
Simplify's Take
What believers are saying
- Cross-platform gaming expands Zynga's audience beyond mobile gamers, increasing market reach.
- Integrating real-world brands into games enhances user engagement and creates new revenue streams.
- Regular game updates maintain player interest and increase retention rates.
What critics are saying
- IBM lawsuit loss could lead to financial liabilities and impact future innovation.
- Chartboost acquisition by LoopMe may disrupt Zynga's advertising and monetization strategies.
- Oras NFT collection may not align with traditional casual gaming audience interests.
What makes Zynga unique
- Zynga's games incorporate social elements, enhancing user engagement and retention.
- The freemium model allows free access with optional in-game purchases for enhanced experiences.
- Strategic partnerships expand Zynga's reach and support social causes, like Girls Who Code.
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6 month growth
↑ 0%1 year growth
↑ 11%2 year growth
↑ 21%Benefits
Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs
Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program
Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies
Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
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