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About
Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements, as well as generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.
Company Stage
IPO
Employees
1,001-5,000
Industries
Social Impact, Gaming
Total Funding
$841.9M
Headquarters
San Francisco, California
Founded
2007
Simplify's Take
What believers are saying
- Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.
- Real-world brand integration in games opens new revenue streams, like with Toyo Tires.
- High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.
What critics are saying
- Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.
- IBM's patent lawsuit win could lead to financial liabilities for Zynga.
- Star Wars: Hunters on PC may face competition from established PC games.
What makes Zynga unique
- Zynga's games incorporate social elements, enhancing user engagement and retention.
- The freemium model allows Zynga to attract a broad audience with free-to-play games.
- Strategic partnerships expand Zynga's reach and support social causes.
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6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
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Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs
Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program
Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies
Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
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