Hootsuite is a social media management platform that helps businesses manage their online presence by allowing them to create, schedule, and publish content across multiple social media networks from one dashboard. It features AI-generated captions, a unified inbox for customer engagement, and advanced analytics to track performance and return on investment. Hootsuite stands out from competitors with its comprehensive tools for content creation, social listening, and customer interaction management. The company's goal is to empower businesses to enhance their social media marketing efforts and drive growth.

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Hootsuite

VANCOUVER, BC - December 4, 2023 - Hootsuite is pleased to announce that Dave Wynne has joined the company as Chief Financial Officer (CFO).

Hootsuite Welcomes Dave Wynne as Chief Financial Officer

Tech companies are rolling out a wave of artificial intelligence (AI)-powered tools to streamline social media management and customer service, with TikTok’s Symphony Creative Studio and startups like Audience Genomics and BrandPilot AI launching platforms to automate content creation and engagement. The trend extends beyond social media as companies like Syntheia prepare to launch AI virtual assistants in 2025, signaling a broader push to help small businesses compete in the digital marketplace. TikTok’s AI Video Tools

Ai Tools Streamline Social Media And Small Business Tech

The combined businesses will give businesses a social media performance engine to turn insights into action into impact— all fueled by AI.

Hootsuite acquires AI-powered social listening powerhouse Talkwalker

Tara joined Hootsuite in 2020 as VP People, and was announced as Hootsuite's first Chief People and Diversity Officer later the same year.

Leading DEI at Hootsuite with Tara Ataya

Following several rounds of layoffs, Hootsuite appointed Novoselsky as CEO last year.

Hootsuite to acquire social media analytics company Talkwalker

"Hootsuite has secured all Best of Awards in the Social Media Management category," said Megan Headley, VP of Research at TrustRadius.

Hootsuite's Customer Focus Rewarded in TrustRadius' 2023 Best Of Awards

Coverage of the GeekWire 200 , our quarterly ranking of Pacific Northwest tech startups. See the latest GeekWire 200 ranking .GeekWire Illustration / Canva Pro ImageA new wave of startups is transforming the technology community in the Seattle area and the surrounding region, fueled by breakthroughs in artificial intelligence, health, energy, and other emerging technologies.That’s the takeaway from one of the biggest updates in the 11-year history of the GeekWire 200, our quarterly ranking of the top privately held technology startups in Seattle and the rest of the Pacific Northwest.See the full GeekWire 200 ranking for Q1 2024.More than 70 companies, or 35%, are completely new to the GeekWire 200 in this latest update, reflecting the dynamic nature of the industry and changes in our method for calculating the ranking (details below).Companies moving into the top 10 for the first time include Place (#4), the business-to-business real estate services and technology platform backed by Goldman Sachs and other investors; and Rec Room (#9), the popular virtual reality community that has cemented its place as a leading app on multiple VR platforms.Several companies graduated from the GeekWire 200 by reaching their 15th birthdays, which makes them no longer “startups” by our parameters. They include social media management company Hootsuite and contract technology company Icertis, previously #1 and #2, respectively, which cleared the way for sales automation startup Outreach to claim the top spot.Startups appearing on the GeekWire 200 for the first time reflect hot industries such as robotics and drones (Agility Robotics, #13; Brinc, #76); developer tools (Temporal, #66; Statsig, #74); cybersecurity (Chainguard #111; Vouched, #135), and health and life sciences (Parse #110; Ozette, #159).And like everything else in the tech world, the GeekWire 200 is being transformed by AI and machine learning. Many of the companies making their debut on the GeekWire 200 are developing or significantly leveraging AI. Among them:Falkon (#140), AI-driven sales and marketing recommendations.(#140), AI-driven sales and marketing recommendations. Aigen (#142), AI-powered robots that target weeds in agriculture.(#142), AI-powered robots that target weeds in agriculture

Geekwire 200 Shakeup Reveals Major Shifts In Seattle And Pacific Nw Startup Landscape

For small businesses with limited geographic presence, the online channel constitutes an opportunity to expand their customer base and drive sales growth.At the same time, however, there are challenges.Beyond the necessary resources and capabilities to operate an online business, security and marketing are the biggest challenges Main Street small- to medium-sized businesses (SMBs) face when selling products online. To be more specific, 21% of these firms cited security-related issues as the main obstacles they face when selling their products and services online, while 16% cited marketing costs as the most important challenge.By the NumbersThese are some of the key findings from the PYMNTS Intelligence study “Main Street Health Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market.” The report drew from a survey of 540 SMBs with brick-and-mortar shops in commercial districts across the United States. It examined how these business owners are approaching the challenges and opportunities associated with increasing digital transformation. Industries analyzed in the study included construction and utilities, retail trade, professional services, consumer services and hospitality.Marketing CostsNearly 4 in 10 SMBs said marketing costs are a key challenge when selling their products and services online. This factor is more challenging than others, such as shipping and delivery or providing effective customer support.The study also found that 55% of SMBs think digital marketing guidance is crucial to drive their business.Some of the digital giants are allocating specific efforts and programs adapted to SMBs’ needs to fill this gap. In 2023, Google expanded its digital coaches program, which provides online marketing advice and assistance for free to small businesses across the United States

4 In 10 Main Street Smbs Find Marketing Costs Challenging When Selling Online

JAKARTA - Leading consumer intelligence companies, Talkwalker and Hootsuite, global leaders in social media management, released the Brand Love 2022 report.

Talkwalker And Hootsuite Reveals The Most Loved Brands Of 2022

Earlier this year, Irina was named CEO of Vancouver-based Hootsuite, a leading social media management tool provider, while Silvija was recently named CEO of Sydney-based Deputy, a leading provider of workforce management technology.

Lemonade Names Deb Schwartz and Dr. Samer Haj-Yehia to its Board of Directors

Social media management and marketing platform

Hootsuite

Social media management and marketing platform

Hootsuite

Social media management and marketing platform

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