Brunswick

Brunswick

Marine propulsion systems and boat manufacturing

Overview

Brunswick designs, manufactures, and markets recreational marine products in propulsion systems, engine parts, and boats. Its engines power boats, while its parts and accessories support maintenance and upgrades, and its fiberglass and aluminum boats serve fishing, cruising, and other activities. The company differentiates itself with a global, end-to-end product and service ecosystem that covers propulsion, parts, and boats for a wide network of boat builders, dealers, and distributors in more than 170 countries. Its goal is to be the worldwide supplier of complete marine recreation solutions, helping customers design, build, and operate compatible boats, propulsion, and parts.

About Brunswick

Simplify's Rating
Why Brunswick is rated
B+
Rated A on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Mettawa, Illinois

Founded

1845

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Simplify's Take

What believers are saying

  • Q2 2026 sales rose 7.7% to $1.56 billion; adjusted EPS hit $1.56.
  • Brunswick raised 2026 guidance on July 30 after gross margin expanded to 28.1%.
  • IEEPA refunds added roughly $30 million in Q2, with $60–$70 million expected in 2026.

What critics are saying

  • Brunswick still carries tariff exposure: Section 301 and Canadian tariffs add about $5 million.
  • Boat demand depends on financing; a 2026 rate reversal would slow dealer orders.
  • If Mercury loses OEM share to Yamaha, Brunswick's integrated model unravels.

What makes Brunswick unique

  • Mercury Marine owns premium outboard share and hardware-software integration across Navico, boats, clubs.
  • Freedom Boat Club reached 450 global locations on June 23, 2026, creating recurring revenue.
  • Textron's TSUNAMI contract shows Brunswick's propulsion and electronics win defense autonomous-boat work.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Wellness Program

Health Savings Account/Flexible Spending Account

Hybrid Work Options

Stock Price

Company News

IBI News
Jul 16th, 2026
Brunswick Corp wins eight dotCOMM Awards for online marketing.

Brunswick Corp wins eight dotCOMM Awards for online marketing. US builder receives worldwide recognition for its online marketing efforts To continue reading this article... Subscribe today and recieve instant unlimited sitewide access.

Yahoo Finance
Jun 23rd, 2026
Freedom Boat Club opens 450th global location, expanding to 35 US states and six countries

Freedom Boat Club, owned by Brunswick Corporation, has opened its 450th global location at Liberty Landing Marina in Jersey City, New Jersey. The milestone represents more than two-and-a-half times the footprint the company had when Brunswick acquired it in 2019. The world's largest boat club now operates across 35 US states, Canada, Europe, Australia, New Zealand and the United Arab Emirates. Recent expansion includes new locations in France's Mediterranean coast, Cleveland Harbor Marina, Lake Hopatcong in New Jersey, and Savannah, Georgia. Founded in 1989, Freedom Boat Club offers members unlimited access to boats through a flexible membership model. The company benefits from Brunswick's marine ecosystem, serving as a source of demand for engines, boats and parts.

IBI News
Jun 22nd, 2026
Brunswick announces updates to Michigan facility.

Brunswick announces updates to Michigan facility. Adjustments will see added distribution capacity at central US manufacturing hub To continue reading this article... Subscribe today and recieve instant unlimited sitewide access.

IBI News
Jun 3rd, 2026
Brunswick launches TotalCare bow-to-stern protection for boat owners.

Brunswick launches TotalCare bow-to-stern protection for boat owners. The programme offers extensive coverage for boat and engine components, combining simplified pricing with expanded protection benefits To continue reading this article... Subscribe today and recieve instant unlimited sitewide access.

GlobeNewswire
May 26th, 2026
Brunswick Corporation establishes a new Company record with 15 Boating Industry 2026 Top Product Awards.

Brunswick Corporation establishes a new Company record with 15 Boating Industry 2026 Top Product Awards. Recognition across 13 Brunswick brands demonstrates depth of innovation pipeline and category leadership. METTAWA, Ill., May 26, 2026 (GLOBE NEWSWIRE) - Brunswick Corporation (NYSE: BC) and its brands have earned 15 Boating Industry Magazine Top Product Awards for 2026, marking the most the Company has received in a single year and highlighting the breadth of Brunswick's innovation pipeline. Spanning 13 different Brunswick brands, the awards recognize "the marine industry's best new and innovative products" across boats, propulsion, vessel control, and marine electronics. The 2026 Brunswick honorees include: Brunswick Boat Group Mercury Marine & Flite Navico Group "Winning 15 Top Product Awards across our Boat Group, Mercury Marine, Flite and Navico Group is a milestone for Brunswick. More meaningfully, it reflects what's possible when an enterprise of our scale prioritizes the consumer experience at every level," said Dave Foulkes, CEO of Brunswick Corporation. "From autonomous helm technology and keyless propulsion to category-defining boats and next-generation sonars, every product on this list was designed to enhance the boating experience. The credit goes to the engineers, designers, and product teams whose work continues to set the pace for our industry." The 2026 Top Product Awards and feature can be seen in the May edition of Boating Industry Magazine. Attachments

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