Mintel

About

Company Stage

N/A

Employees

1,001-5,000

Industries

Data & Analytics, Consulting

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1972


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Simplify's Take

What believers are saying

  • Growing male skincare market offers expansion opportunities for Mintel's research services.
  • Collaboration with FINN Partners strengthens Mintel's luxury market research position.
  • E-commerce growth provides Mintel with expanding market insights.

What critics are saying

  • AI-driven competition challenges Mintel's traditional market research offerings.
  • Privacy concerns from Snoop partnership may affect consumer trust in Mintel.
  • Gen Z's preference for personalized shopping could impact Mintel's e-commerce insights.

What makes Mintel unique

  • Mintel's partnership with Snoop enhances real-time consumer spending insights.
  • Mintel Spark and AI CPG tool streamline product innovation with AI.
  • Ingredientscape AI identifies emerging ingredient trends for innovative product development.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%

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