Mintel
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About
Company Stage
N/A
Employees
1,001-5,000
Industries
Food & Agriculture, Consulting, Financial Services, Education
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
1972
Simplify's Take
What believers are saying
- Mintel's AI tools enhance consumer insights and targeted marketing strategies.
- The rise in male skincare usage presents opportunities for premium product targeting.
- Mintel's focus on plant-based trends drives innovation in the food industry.
What critics are saying
- Increased competition in AI-driven consumer insights from companies like NielsenIQ.
- Potential privacy concerns from Mintel's partnership with Snoop for spending data.
- Direct-to-consumer brands bypass traditional market research firms like Mintel.
What makes Mintel unique
- Mintel's Ingredientscape AI tool identifies emerging ingredient trends for brands.
- Mintel's partnership with Snoop provides access to real-time consumer spending data.
- Mintel's collaboration with FINN Luxe offers insights into luxury branding strategies.
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Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Professional Development Budget
Company Social Events
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