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About Rokt
Industries
Consumer Software
Fintech
Company Size
501-1,000
Company Stage
Series E
Total Funding
$473.8M
Headquarters
New York City, New York
Founded
2012
Overview
Rokt enhances the online shopping experience by optimizing the checkout process for ecommerce businesses. Its platform allows companies to display relevant payment options and premium offers at the final stage of a customer's purchase, which helps increase the average order value and create new revenue streams. Rokt stands out from competitors by focusing specifically on the checkout phase, ensuring that businesses can maximize their earnings from each transaction. The goal of Rokt is to drive revenue growth for its clients while providing customers with attractive and relevant deals, ultimately improving customer satisfaction and lifetime value.
Simplify's Take
What believers are saying
- Rokt's merger with mParticle enhances real-time relevance in ecommerce and advertising.
- The company's partnerships with Best Buy and Ulta Beauty expand its retail media network.
- Rokt's focus on AI-driven personalization aligns with growing ecommerce trends.
What critics are saying
- Integration challenges from the mParticle merger may disrupt operations and customer service.
- Rokt's upcoming IPO could increase scrutiny and pressure from investors.
- Reliance on major brand partnerships poses risks if expectations aren't met or partnerships end.
What makes Rokt unique
- Rokt optimizes the checkout experience to increase average order value for businesses.
- The company leverages a closed marketplace of premium brands for internal initiatives.
- Rokt's platform offers relevant payment providers and premium offers during checkout.
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Funding
Total Funding
$473.8M
Above
Industry Average
Funded Over
5 Rounds
Tiger GlobalIndustry standards
Benefits
401(k) Company Match
Company Equity
Wellness Program
Flexible Work Hours
Unlimited Paid Time Off
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 1%mParticle is thrilled to announce a strategic merger with Rokt, a global leader in ecommerce, to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and customer experience. Learn more today!
NEW YORK, Jan. 16, 2025 /PRNewswire/ - Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience.
Rokt is also delighted to announce Anita Sands, Ph.D., is joining Rokt's Board of Directors.
While continuing to drive the firm's rapid growth, Bruce Buchanan is preparing to complete Rokt's initial public offering (or IPO).
Jacqueline Purcell, who has worked with Rokt in a consultant capacity as interim COO since 2022, has been appointed as chief financial officer, while former Google and Amazon executive Claire Southey, who has served as Rokt's senior vice president of engineering at its Syndey officer since May 2024, has been named chief product development officer.
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About Rokt
Industries
Consumer Software
Fintech
Company Size
501-1,000
Company Stage
Series E
Total Funding
$473.8M
Headquarters
New York City, New York
Founded
2012
Rokt is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today