Rokt mParticle named "customer Identity Platform of the Year" in 2026 MarTech Breakthrough Awards program. Aug 06, 2026, 10:00 ET 9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow NEW YORK, Aug. 6, 2026 /PRNewswire/ - Rokt mParticle, the performance customer data platform (CDP) for global enterprises, today announced that it has been selected as winner of the "Customer Identity Platform of the Year" award in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. The award recognizes mParticle's work in building the identity foundation brands need to turn fragmented customer data into a unified, actionable view of each customer. By connecting identities across channels, devices, and systems, mParticle helps marketing teams personalize more precisely, measure more accurately, and gives AI the complete customer context it needs to make better decisions. Customer identity is critical to unlocking stronger campaign outcomes. mParticle extends its identity foundation with performance solutions like Match Boost, which improves match rates across Meta, Google Ads, Reddit, the Rokt network, and other media platforms. Its hybrid architecture lets brands bring the privacy-forward identifiers they already use into mParticle, helping them maintain addressability across CTV, programmatic media, and the open web while working alongside their existing technology stack... Built-in identity observability gives teams visibility to proactively address signal gaps and sustain resilient identity coverage. "Thank you to MarTech Breakthrough for this recognition of our team's work advancing identity at enterprise scale," said Nick Craig, Head of GTM at mParticle. "Identity is the foundation of performance. When brands can recognize their customers across channels and devices, they build stronger campaigns, activate with greater precision, and make more confident decisions. mParticle gives marketers the trusted customer context they need to turn that foundation into measurable campaign outcomes." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. "mParticle is a flexible identity platform built for the way enterprises actually run. Identity is no longer just a data problem; it has become a revenue problem. Cookies are gone, signals fragment across every channel, and ad platforms can only spend on customers they can actually recognize," said Steve Johansson, Managing Director at MarTech Breakthrough. "mParticle treats identity as a flexible, observable engine, built to turn signal into revenue at an enterprise scale. With Rokt's solution, identity stops being a cost center and starts showing up on the P&L." About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, Fanatics, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. Rokt mParticle, the performance engine built for enterprise marketers, helps brands turn first-party data into measurable campaign outcomes through real-time identity resolution, audience intelligence, and AI-powered performance accelerators. To learn more, visit Rokt.com. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. SOURCE ROKT Pte. Ltd.

Rokt launches Brain v4, a new AI engine for real-time eCommerce decision-making. August 6, 2026 Rokt, an eCommerce technology company which uses machine learning and AI to make transactions more relevant to each shopper, has launched its new Brain V4. This reengineered AI core underpins Rokt's real-time decisioning engine that determines what a customer sees during the Transaction Moment. The point at which a customer is completing a purchase. The Rokt Brain works as the execution core of the Rokt platform. It draws on customer, partner, advertiser, creative, transaction, and contextual data in real time. The solution then applies machine learning, auctions, ranking, and guardrails to decide what content, offer, product recommendation, or experience to show a customer, including the decision to show nothing at all. The Transaction Moment. According to Claire Southey, Chief AI Officer at Rokt, "Brain V4 is built around the Transaction Moment. The point when a customer is completing a purchase and, for us, the highest-value moment to reach them. "Reaching the point where all of our transactions run through this architecture was a real milestone. However, I never treated it as a finish line. We're still fine-tuning the system as we build operational maturity and the architecture itself keeps evolving." Earlier versions of the architecture intermingled product configuration, machine learning features, selection logic, attribution, and identity decisions more tightly. This meant a change in one area often required updates across the rest of the stack. By separating those concerns, Rokt says its product surfaces, business configuration, and real-time decisioning can evolve independently of one another. Rokt's trusted, scaled network supports more than 10 billion transactions in 2026 across thousands of leading eCommerce businesses. In 2025, Rokt saw revenues grow to more than $800 million. This news follows Rokt's recent announcements of partnerships with PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons and Macy's. Furthermore, the company's recent acquisitions of Canal, mParticle and Aftersell. Earlier in June 2026, Rokt launched the Performance Engine. The solution is a suite of capabilities that turns a brand's first-party data into measurable revenue lift. The Performance Engine addresses the first-party audience, one of the most valuable data sets in marketing. The data foundation captures the signal, the new Audience Agent turns it into the right audience, and Performance Accelerators amplify that audience into results. Enterprise Times: What this means for businesses. This new architecture lets Rokt's AI models evolve independently, accelerating innovation across the company's ecommerce platform. For enterprises, this means AI-driven eCommerce decisioning is becoming more modular, faster to improve, and more closely tied to revenue moments at checkout. Rokt's Brain V4 suggests that retailers, advertisers, and marketplace partners can test and optimise offers, recommendations, and customer experiences. This can be achieved with less disruption across their technology stack. The bigger implication is that the "Transaction Moment" is increasingly valuable. Businesses that use real-time data responsibly to present relevant content at checkout may improve conversion, customer engagement, and partner revenue. It also raises the competitive bar. Ecommerce companies may need more flexible AI architectures to keep pace with changing customer behaviour, partnership models, and performance expectations.