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Full-Time
Creative Director
Brand Marketing
Confirmed live in the last 24 hours
Waystar
501-1,000 employees
Healthcare payment technology and financial solutions
No salary listed
Expert
Atlanta, GA, USA + 1 more
More locations: Lehi, UT, USA
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- Bachelor’s degree in graphic design, marketing, communications, or a related field.
- 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management
- Strong ability to balance strategic thinking with hands-on creative execution.
- Expertise in visual storytelling, branding, and campaign development.
- Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
- Exceptional leadership, project management, and communication skills
- Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.
- Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.
- Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.
- Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
- Oversee the design and production of branded assets for client, market, and team member engagement.
- Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.
- Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
- Provide clear direction, constructive feedback, and support to ensure excellence in creative output.
- Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
- Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.
- Visionary thinker who thrives in a fast-paced environment.
- Collaborative leader who can build relationships across teams and functions.
- Detail-oriented with a passion for delivering exceptional creative work.
Waystar simplifies healthcare payments through its cloud-based platform, which unifies various financial processes for healthcare providers. The platform streamlines workflows, making it easier for providers to manage their financial operations and enhances the transparency of the financial experience for patients. With over 450,000 providers, 750 health systems, and 5,000 health plans using Waystar, the platform integrates seamlessly with major healthcare information systems (HIS) and practice management systems. Unlike many competitors, Waystar focuses on creating a comprehensive solution that addresses the unique financial challenges in healthcare, aiming to improve both provider efficiency and patient understanding of costs.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Louisville, Kentucky
Founded
2000
Simplify's Take
What believers are saying
- Waystar's Auth Accelerate reduces authorization time by 70%, boosting auto-approval rates.
- Waystar's AI-powered platform ranked #1 in eight categories by Black Book Market Research™.
- Waystar's fiscal year 2024 revenue grew 19% year-over-year, reaching $944 million.
What critics are saying
- Emerging AI-driven RCM platforms could threaten Waystar's market position.
- Rapid technological advancements may outstrip Waystar's integration capabilities.
- Potential regulatory changes in data privacy laws could necessitate costly updates.
What makes Waystar unique
- Waystar's platform supports over 450,000 providers and 750 health systems.
- Waystar has been Best in KLAS® claims clearinghouse every year since 2010.
- Waystar integrates with all major HIS and practice management systems.
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Benefits
401(k) matching: We’re proud to help our team members build their financial futures with a range of investment options available.
Career mobility: We’re all about professional growth. In 2018, roughly 15% of our team members stepped into a new role within the company.
Waystar welcome: Our weeklong onboarding program positions introduces our company and leadership team and positions every new hire for success.
Family friendly: Waystar offers paid leave for maternity, paternity and adoption and prioritizes work-life balance for all team members.
Company News
Victory Capital Management Inc. makes new $2.42 million Investment in Waystar Holding Corp. (NASDAQ:WAY).
92% of leaders rank AI and advanced automation as a key focus for overcoming industry challengesPatient Access and Claim Management emerge as the top RCM functions prioritized for automation investmentLEHI, Utah and LOUISVILLE, Ky., March 4, 2025 /PRNewswire/ -- Waystar (Nasdaq: WAY), a provider of leading healthcare payment software, today announced the results of a comprehensive Qualtrics market survey identifying the top revenue cycle management (RCM) trends of 2025. The study surveyed 600 healthcare RCM, finance, and technology leaders from provider organizations of all types and sizes. The findings show that decision-makers are actively prioritizing AI and advanced automation to address critical challenges, with a focus on automation in patient access and claim management.Healthcare leaders face mounting pressure from rising administrative costs, increasing claim denials, payer conflicts, and cybersecurity threats. The research highlights a strong shift toward strategic software investments that accelerate cash flow, adapt to evolving payer policies, and optimize performance.The top six trends for healthcare leaders in 2025 include:Expanding AI and generative AI investments to streamline RCM operations: 92% of leaders indicate their top priority is to invest in AI and advanced automation for RCM. Key focus areas for investment, in order of priority, include patient access, claim management, revenue integrity, patient financial care, denial prevention, and denial management.92% of leaders indicate their top priority is to invest in AI and advanced automation for RCM. Key focus areas for investment, in order of priority, include patient access, claim management, revenue integrity, patient financial care, denial prevention, and denial management
Latest software innovation automates every step of the authorization submission process, reducing time by 70% and dramatically boosting auto-approval ratesLEHI, Utah, and LOUISVILLE, Ky., Feb. 28, 2025 /PRNewswire/ -- Waystar (Nasdaq: WAY), a provider of leading healthcare payment software, today announced the launch of its Auth Accelerate solution, a major expansion of its advanced automation capabilities designed to streamline the prior authorization process from start to finish.Prior authorizations pose significant challenges across the healthcare spectrum. In response, providers have made automation for patient access, including prior authorizations, their top investment revenue cycle priority for 2025, according to a recent third-party survey. Securing payer approval requires navigating complex rules and continuous status checks, consuming up to 24 minutes per authorization. With tens of millions of prior authorizations occurring each year, this labor-intensive process contributes to one of healthcare's top administrative burdens. A recent American Medical Association survey found that more than one in four physicians say prior authorization has led to a serious adverse event for a patient in their care, while 78% report that delays cause patients to abandon care.Waystar Auth Accelerate overhauls this traditionally time-consuming workflow by automating every step of the authorization submission process
In January, Waystar's Patient Access solutions were named Best in KLAS.
Waystar (NASDAQ: WAY), a provider of leading healthcare payment software, today announced the launch of its Auth Accelerate solution, a major expansion of its advanced automation capabilities designed to streamline the prior authorization process from start to finish.