Sr. Field Marketing Manager
Posted on 3/25/2024
Visier Solutions

501-1,000 employees

Platform providing people analytics for business impact
Company Overview
Visier Inc. stands out as a global leader in people analytics, serving over 25,000 customers in 75 countries, including prominent enterprises like BASF and Electronic Arts. The company's culture is centered on data-driven decision making, enabling businesses to identify key leaders, optimize workforce readiness, and strategically allocate resources for maximum impact. With its headquarters in Vancouver and a global presence, Visier provides a diverse and inclusive work environment that fosters growth and innovation.
Data & Analytics

Company Stage

Series E

Total Funding

$264.1M

Founded

2010

Headquarters

Vancouver, Canada

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

5%

2 year growth

3%
Locations
Vancouver, BC, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Salesforce
Marketing
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Extensive field/event marketing experience
  • Experience with crafting and executing simultaneous marketing campaigns
  • Proficient in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar)
  • Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies
  • Ability to travel 25% of the time
Responsibilities
  • Defining, innovating, piloting and executing an omni-channel marketing plan
  • Partnering with embedded account executives and business development reps to define, evolve and communicate marketing plans
  • Directly impacting revenue generation by planning and executing a variety of account-based marketing programs
  • Planning and executing proprietary and third-party in-person and virtual events as well as digital campaigns
  • Collaborating cross-functionally with sales and marketing teams to identify market segments and develop marketing programs
  • Forecasting and managing assigned budget and selecting and managing external vendors and agencies
  • Regularly monitoring and tracking the performance of marketing activities and programs
  • Analyzing, reporting and presenting on campaign and KPI performance, regional success, deliverables and programs