Reebok International

Manufactures high-performance golf equipment and balls

Associate Manager, Sports and Partnership Marketing - Basketball - Sports and Partnership Marketing, Basketball

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeBoston, MA, USA

About the Job

Requirements

A bachelor's degree is required.
Two to four years of experience in marketing or partnerships is required.
Proficiency in all Microsoft Office applications is required.
Willingness to travel domestically and internationally 20% is required.
Knowledge of the current sports landscape, primarily basketball, is required.
Experience working on integrated marketing campaign tactics, including digital, public relations, influencer marketing, and retail point-of-sale, is required.
Ability to prioritize, multitask, and manage time is required.
Ability to work with internal colleagues, external brand partners, and external agencies or vendors is required.
Ability to take direction and make decisions and manage projects autonomously is required.
Excellent verbal and written communication skills are required.

Responsibilities

Support the development and execution of global sports marketing and partnership strategies across the Reebok Basketball business unit.
Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full.
Create and maintain project status documents.
Lead the sample and promotional product ordering process.
Lead purchase order and invoicing processes.
Facilitate internal and external marketing review meetings, including cross-functional meetings.
Support the team in managing day-to-day relationships with athletes, agents, managers, and external partners to ensure alignment with brand objectives and contractual commitments.
Identify, evaluate, and recommend new athlete, talent, and partnership opportunities that drive brand relevance, cultural credibility, and business growth.
Identify opportunities for the Reebok Basketball category and signed basketball partners to amplify the strategy set by the Head of Basketball.
Develop ongoing competitive analyses of basketball footwear and apparel launches across the industry, evaluating competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance to identify emerging trends, whitespace opportunities, and actionable insights that inform the Reebok Basketball go-to-market strategy.
Support the Senior Manager in developing marketing strategies and storytelling and executing activation plans for the Reebok Basketball category, including signature shoe launches.
Own selected basketball team programs and drive execution from concept through launch.
Work cross-functionally with internal stakeholders and external partners to deliver integrated campaigns supporting broader business objectives.

Desired Qualifications

Creative thinking and proactively identifying new opportunities are desirable.

Associate Manager, Sports and Partnership Marketing - Basketball

Reebok International, Ltd · Boston, United States (Hybrid) · — · Posted 2026-11-06

Workplace: hybrid

Department: Corporate

Description

Who We Are:

Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.

Position Summary:

The Associate Manager, Sports and Partnership Marketing - Basketball support and help drive global basketball initiatives across athlete and talent management. The ideal candidate possesses a strong understanding of basketball culture, maintains active engagement within the basketball community, and has deep knowledge of athletes across the professional, collegiate, high school, and grassroots levels.

The Associate Manager supports the Senior Manager in developing marketing strategies, storytelling & executing activation plans for the Reebok Basketball Category, including signature shoe launches. This role will have the opportunity to own select programs within the Basketball team, driving execution from concept through launch.

Working cross-functionally with internal stakeholders and external partners, the Associate Manager plays a key role in delivering integrated campaigns that support Reebok’s broader business objectives and drive shared success.

Key Responsibilities:

Operational Excellence

Support the development and execution of global sports marketing and partnership strategies across Reebok Basketball business unit
Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
Create and maintain project status documents
Lead sample and promo product ordering process
Lead Purchase Order and Invoicing processes
Help facilitate key meetings for internal & external marketing review (cross functional meetings)

Strategic Planning

Support broader team on management of day-to-day relationships with athletes, agents, managers, and external partners to ensure alignment with brand objectives and contractual commitments
Identify, evaluate, and recommend new athlete, talent, and partnership opportunities that drive brand relevance, cultural credibility, and business growth
Identify opportunities for the Reebok Basketball category and for signed Basketball partners to amplify the strategy set forth by Head of Basketball
Develop ongoing competitive analyses of basketball footwear and apparel launches across the industry. Evaluate competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance to identify emerging trends, whitespace opportunities, and actionable insights that inform Reebok Basketball’s go-to-market strategy

Knowledge, Skills, and Abilities:

Well versed and knowledgeable in the current sport landscape, primarily Basketball
Outstanding organizational skills; the ability to prioritize, multi-task and manage time
Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
Creative thinker; always on the lookout for the next opportunity
Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
Excellent communications skills – both verbal and written

Requirements

Bachelor’s degree required
2-4 Years experience in Marketing or Partnerships
Proficient in all Microsoft Office applications
Must be willing to travel (domestic and international) 20%

Benefits

The salary range for this position is $60,000 – $80,000, depending on the candidate’s experience, skills, and qualifications. Total compensation may also include a discretionary company performance bonus and a comprehensive benefits package featuring medical, dental, retirement, wellness, and voluntary benefit options, as well as employee product discounts.

Apply

Apply at Reebok International, Ltd

About the Company

Reebok International

Manufactures high-performance golf equipment and balls

TaylorMade Golf manufactures high-performance golf equipment, balls, and accessories. Its lineup includes drivers, irons, putters, and golf balls designed to optimize distance, feel, and accuracy, such as Qi4D Drivers, TP5/TP5x Golf Balls, and P·Series irons, along with Spider Tour putters. The company supports customization and personalization of equipment and operates the Sun Day Red lifestyle brand in collaboration with Tiger Woods. It competes by leveraging top professional athlete endorsements and a broad, global presence across tours, aiming to provide equipment backed by tour-proven performance. The goal is to lead in golf technology and design, expand consumer reach through lifestyle branding, and maintain a strong presence on professional tours.

Company size: 1,001-5,000
Company stage: Acquired
Total funding: Not listed
Headquarters: Boston, MA
Founded: 1979

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