Outreach & Account Based Marketing Specialist

"We're looking for a commercially minded Outreach Specialist to turn customer and account insight into targeted, personalised outreach that delivers measurable pipeline and revenue growth."

Requirements

Job title: Outreach & Account Based Marketing Specialist
Location: Av.Peinado Grande 9, Malaga 29013 Spain
Hours: 37.5 hours  
Working Pattern: Full-time, On-site 3 days per week 
careers.asafe.com

Want to own outreach that's measured by revenue, not clicks? Join us as Outreach Specialist and build the programmes that bring dormant customers back, turn first orders into repeat business and open doors with new accounts.

The Outreach Specialist is responsible for activating high-potential customer and prospect accounts through structured, personalised and measurable outbound marketing programmes.

The role converts customer, account and application data into targeted outreach designed to generate engagement, meetings, qualified opportunities and ultimately revenue.
Priority audiences include dormant customers, one-order customers, existing accounts with expansion potential, long-tail key accounts and strategically selected new prospects.

The Outreach Specialist works closely with Sales, Regional Marketing and Marketing Automation to ensure outreach is coordinated, relevant, compliant and connected to commercial follow-up.
 
Key Responsibilities
 

1. Account Outreach: Execute structured outreach programmes across priority customer and prospect segments.
2. Dormant Account Reactivation: Build programmes designed to return inactive customers to commercial engagement.
3. First-to-Second Order: Support lifecycle activity designed to convert first-time customers into repeat customers.
4. Key Account Expansion: Identify and activate whitespace within existing strategic and long-tail accounts.
5. New Account Acquisition: Support targeted prospect acquisition based on application fit and customer lookalikes.
6. Personalisation: Adapt outreach by account, application, buying need and customer relationship.
7. Multichannel Outreach: Coordinate email, LinkedIn, telephone-supported Sales follow-up and other approved outreach channels.
8. Sales Coordination: Define ownership, follow-up and next actions with Sales before programmes launch.
9. Lead Qualification: Ensure responses and engagement are correctly routed and progressed.
10. Testing & Optimisation: Continuously test messaging, audiences, cadence and calls-to-action.
11. CRM Discipline: Maintain accurate campaign, account and engagement data.
12. Performance Reporting: Measure outreach by meetings, qualified opportunities, quotes, orders and revenue, rather than delivery or email engagement alone.

Qualifications 

• Education: Degree in Marketing, Business, Communications or related field preferred.
• Experience: 3+ years in B2B marketing, regional marketing, channel marketing or integrated campaign activation.
• Commercial Experience: Experience collaborating directly with Sales teams and supporting pipeline generation preferred.
• Campaign Skills: Practical experience activating multi-channel campaigns across email, digital, events and sales enablement.
• CRM: Experience working with HubSpot, Salesforce, NetSuite or comparable CRM/marketing platforms preferred.
• Analytical: Comfortable interpreting funnel, opportunity and campaign performance data.
• Languages: Fluent professional English required. Additional Nordic or Polish language capability advantageous.
• Project Management: Able to manage multiple markets, stakeholders and priorities concurrently.

What we offer:

• Opportunities for professional growth and career advancement.
• Collaborative and supportive work environment.
• Hybrid model: 3 days in the office, 2 days remote work.
• On-site pool and ping-pong table
• Intensive working hours (Jornada intensiva) in August: during this month we work from 8:00 to 15:00
• Flexible working hours with the option to finish early on Fridays.

About us:
Our story started in 1984, when A-SAFE set out to solve real workplace safety problems with better, more innovative products. Today, our solutions protect people, assets and operations for brands globally.
We remain a family-owned business, built on strong values and long-term relationships. If you want to know what we stand for, you can learn more about our story and values.
Our HQ in Elland, Halifax, is home to cutting-edge manufacturing technology and modern offices that reflect the quality of what we do. You can take a virtual look around with our 3D tour.
A-SAFE has grown organically over the years and now supports more than 6,000 customers across 50 countries. We are proud to work with global names such as Amazon, Coca Cola and BMW. You can explore more of our Customer Success Stories here.

If you require the application form in an alternative format or need adjustments during the recruitment process, please contact us at [email protected].

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