Head of Performance Marketing
No salary listed
Expert
Lehi, UT, USA
In Person
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- At least 5 years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency.
- A track record of managing and scaling annual paid media budgets of $5 million or more with direct accountability for return on ad spend, customer acquisition cost, and revenue targets.
- Deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience.
- Advanced proficiency in performance analysis, forecasting, attribution modeling, and testing.
- Experience with conversion tracking using pixels and Conversions API, CDP or CRM integrations, and landing page A/B testing.
- Experience leading or mentoring paid media buyers.
- A builder's bias: willingness to run tests directly and quickly, obtain real feedback, and move fast despite ambiguity.
Responsibilities
- Own paid acquisition performance end to end across renter and host demand, with direct accountability for return on ad spend and revenue growth.
- Steer advertising accounts hands-on, including account architecture, audiences, bidding, budget pacing, and optimizations.
- Set channel strategy across Meta, Google, and emerging paid platforms; scale effective channels and quickly stop ineffective ones.
- Partner with the Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test.
- Partner with vertical product managers on landing-page and conversion testing while running paid-only tests.
- Identify fatigued ads and audiences early and maintain a steady flow of fresh tests in market.
- Launch and scale connected TV, remnant television, direct mail, and other offline channels, working with media partners on planning and execution.
- Build testing roadmaps for new channels and prove their impact through geographic holdouts, on/off tests, and incrementality analysis.
- Partner with the Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend.
- Own the paid profit-and-loss plan by setting and managing budgets by channel and vertical in partnership with Finance.
- Build performance forecasts, goals, and objectives and key results, and lead quarterly planning around seasonality so launches are ready before demand peaks.
- Deliver clear performance reporting and budget recommendations to marketing and company leadership.
- Lead and coach three paid performance leads responsible for item storage, vehicles, and supply, raising the bar on speed, rigor, and results.
- Partner with Data on conversion tracking and dashboards so each paid channel is measured with confidence.
- Partner with Lifecycle and Sales to turn host leads generated by paid acquisition into closed supply.
Desired Qualifications
- Experience launching and measuring connected TV, remnant or linear television, audio, or other offline channels.
- Hands-on experience with media mix modeling, geographic holdout, or matched-market tests.
- A background in finance, economics, engineering, or another quantitative field.
- Marketplace, two-sided marketplace, or local-services experience.
- Startup experience.
About the company
Neighbor is a peer-to-peer storage marketplace that connects people with unused space to those who need storage. Homeowners list spaces such as garages, basements, RV pads, and other empty areas, and renters browse, book, and store their belongings there. The platform handles payments and provides a secure, trusted environment, with Neighbor taking a percentage of rental fees as revenue. This approach offers a cost-effective, flexible alternative to traditional self-storage facilities, appealing to renters with lower prices and to hosts who can earn extra monthly income. The company's goal is to make storage more affordable and accessible by leveraging underused residential space while maintaining security and reliability.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$67.3M
Headquarters
Lehi, Utah
Founded
2017
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Simplify's Take
What believers are saying
- Neighbor launched Tenant Inc. integration in January 2026, accelerating facility distribution.
- PR Newswire listed $75M backing from a16z, Fifth Wall, and Pelion.
- Caplight pegged Neighbor’s July 2026 valuation near $225 million.
What critics are saying
- Incumbent storages can copy Neighbor’s integrations and undercut its marketplace fees quickly.
- If operator software vendors keep inventory in-house, Neighbor becomes a replaceable referral layer.
- No disclosed layoffs or profitability signal leaves burn and runway opaque.
What makes Neighbor unique
- Neighbor’s 2025 SSM, Cubby, and Tenant Inc. integrations widen operator-sourced inventory.
- It spans self-storage, vehicle storage, and parking, unlike niche peer marketplaces.
- Every U.S. city listings create national demand aggregation for renters and hosts.
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Benefits
- Stock Options
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Unlimited Paid Time Off
- Paid Holidays
- Hybrid Work Options
- 401(k) Retirement Plan
- On-site gym/showers open 24/7