Account Director - Social Media

Overview

As an Account Director – Social Media, you will be the driving force behind our social and content revolution. You'll empower a team to create cutting-edge channel experiences, reimagine content delivery, and fuse social strategy with data-driven insights. You'll craft compelling narratives that captivate audiences and propel clients to best-in-class social work.

Responsibilities

• Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
• Team Management & Mentorship: Oversee your immediate team, and mentor the broader team of social media managers and mentor a, social media managers and community engagement specialists, ensuring high-quality output and professional growth.
• Content Strategy Leadership and Steering: Lead the charge, redefining brand content beyond traditional content pillars approach, showcasing cutting-edge capabilities across existing and emerging social channels.
• Performance & Insights: Work closely with analytics and insights teams to track content performance, identify trends, and optimize strategies. Provide actionable recommendations based on data-driven insights.
• Client Engagement & Reporting: Serve as the primary client contact for all social and content initiatives, providing strategic counsel and performance reporting (daily, weekly, monthly) with key insights and recommendations.
• Innovative & Emerging Trends: Stay ahead of social media trends, platform updates, and best practices to drive innovation in content strategies.
• Collaboration & Integration: Work cross-functionally with creative, media, and strategy teams to champion social-first thinking and integration across the disciplines.
• Thought Leadership: Work closely with Head of Division to drive new ways of approaching social and content, to establish brand equity and drive new business opportunities
• Business Growth: Identify organic growth opportunities within existing accounts and actively focus on converting pitches into new clients.

Qualifications

• Minimum 10+ years of experience in social media, digital content strategy, or a related field.
• Proven track record in leading social media campaigns, content production, and community management for brands.
• Strong leadership and team management experience, with the ability to inspire and develop talent.
• Deep understanding of social media platforms, audience engagement tactics, and content performance analytics.
• Experience in handling multiple stakeholders, managing expectations, and delivering high quality work under tight deadlines.
• Strong analytical skills and the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to present ideas and strategies effectively.
• Proficiency in digital tools such as Google Analytics, Sprinklr, Hootsuite, or other social media management platforms.
• Passion for creativity, innovation, and staying ahead in the ever-evolving digital landscape.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance