Creative Strategist
Fella Health
Creative Strategist
Fella Health
AIOS is building the world’s first full-stack AI doctor.
We’re at $450M ARR, growing from $7M/yr in April 2025. We’re faithfully serving 200k/mo patients via Bolt Pharmacy, our main UK brand. We’ve just launched Bolt Med, our international brand. We’re profitable.
Our strategy exists at the intersection of two strong theses:
The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
The $2T European healthcare market is overlooked by the most talented builders.
Our master plan:
Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
Step 1 → $1B ARR by end of 2026: Since April 2025 we've grown from 3k to 200k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.
Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
Step 3 → $100B/yr by end of 2030: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.
Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
In so doing, we’ll become the world’s first trillion-dollar healthcare company.
We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
You can read more about working with us here: Working at AIOS
We’re building a world-class team.
As Creative Strategist at AIOS, your fundamental role is to find the ideas that sell, and turn them into ads that carry serious spend.
Paid growth only scales as fast as we have ads that can hold spend. You’re the person who makes those ads.
You’re an angle machine. You see what others miss, take a fatigued winner and come back with five new directions, and keep the account full of bold, net-new concepts for cold traffic. You speak direct response natively: awareness levels, market sophistication, hook, lead, mechanism, proof, offer. And you’re a storyteller who holds attention long after the hook.
You hunt formats. A lot of the alpha right now is in finding formats other brands haven’t saturated yet, and capturing attention while audiences still react with curiosity, not fatigue. You relentlessly spy on and dream up new ones, and you get them to market first.
You own your ideas end to end. You write the hook, the lead and the script, then get them to finished assets. Ideally you produce them yourself with video APIs and AI editing. If you’re a pure strategist who works with an editor, that works too, and you’ll be paired with an AI-native one.
You live in the data. Hook rate, hold rate, CTR, CPA and ROAS tell you what to kill, what to scale and what to make next. When the numbers say your favorite concept isn’t working, you cut it and move on.
Great performance in this role means your creatives are the ones carrying the account’s spend. Your pay is tied directly to that, so if you make winners, you get really rich.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every weekday. You’ll have flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly.
This is a senior IC role, and it can be contractor or employee. We’re hiring more than one creative strategist. You’ll report directly to our Head of Growth, David Charles. We’re intense, so you’ll also be intense.
You’ll also work closely with our Head of Performance, Dave Lane, and Jake Antifaev.
Angle development: You generate new angles, hooks, offers and storylines grounded in customer research and competitor teardowns, mapped to awareness level and market sophistication. This is the core of the seat.
Hooks, leads & scripts: You write the copy yourself: hooks, leads, scripts and advertorials that carry a mechanism and convert. Mostly short-form in-feed video, plus statics and UGC.
Refresh what’s working: You take existing winners and fatigued scripts and spin out new angles, hooks, leads and cuts, so proven concepts keep compounding.
Format hunting: You relentlessly spy on and dream up new formats (natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and whatever comes next) and bring them to market before they’re saturated.
AI production: You get concepts to finished assets, ideally yourself with video APIs and AI editing, or by directing an AI-native video editor. You own the quality of what ships.
Data-driven iteration: You read CTR, hook rate, hold rate, thumbstop, CPA and ROAS and turn them into the next round of tests. Kill losers fast, double down on winners.
Market research: You live in the Meta Ad Library and in the ecom creative community on X, tracking the DR brands breaking out right now and breaking down why their ads work at a structural level.
Build the playbook: You build the swipe files, hook libraries, prompts and SOPs the rest of the team scales against.
Primary KPI: New ads holding $10k+/day in spend. Current: [TBD]. Target / Base / Stretch: [TBD].
Secondary KPI: Share of total ad spend running on your creatives. Current: [TBD]. Target / Base / Stretch: [TBD].
Tertiary KPI: Net-new concepts and formats shipped per week. Current: [TBD]. Target / Base / Stretch: [TBD].
Proven winners: You’ve personally made ads with real spend behind them: at minimum a portfolio cumulatively spending $10k+/day, and ideally single ads that held $10k+/day on their own. You can prove it with spend data, ad account screenshots or Ad Library links. Being near an account that did isn’t the same thing.
Direct-response fluency: You know awareness levels, market sophistication and hook / lead / mechanism / proof / offer cold, and you can explain out loud why a lead works.
Creative first: Hand you a fatigued winner and you’ll come back with five new directions worth testing, not small variations on the same idea.
Storytelling: You know how to hold attention past the hook and carry a viewer through to the sale.
Broad format range: You’ve made winners across many formats, not just one: natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and more.
AI-pilled: You use LLMs and AI creative tools every day to ideate, write and produce, and you’re always testing the next one.
High ownership: You take a goal and run with it end to end without being managed. If something’s blocking a launch, you fix it.
Bet-maker, not attached: You’d rather ship ten bold angles where one is a unicorn than ten safe ones. You kill your own concepts without arguing when the data says so.
Paid on results: You want a low base plus a share of the spend your creatives drive, and you’d take that over a comfortable flat salary.
Background that produced winners: Branded (e.g. Thesis, AG1) is fine as long as you made winners. Hybrid (e.g. Dr. Squatch, Everyday Dose) works. Hard-core DR is the strongest fit.
This is a bad fit for you if you can’t show proof of real spend behind ads you personally made, or if you want a salary that pays the same whether you ship five concepts or fifty.
Hard-core DR pedigree: You’ve worked on DR brands that broke out recently (e.g. Resilia, Bioroot Labs, Elare) and you know what’s working right now, not two years ago.
Format scout: You’ve brought a new format to market before it was saturated, and you can show us the results.
Agentic editing: You already make videos yourself with video APIs and AI editing (or you’re keen to), so you’re not waiting on an editor queue.
Active on X: You’re part of the ecom / creative strategist community on X and have a public footprint of your thinking or work.
Trust-building categories: Health, supplements, telehealth or other categories where education and trust carry the sale.
Beyond Meta: You’ve made creative that scaled on AppLovin, TikTok or YouTube.
Trained others: You’ve built or trained junior strategists and can turn your instincts into a system others can follow.
We aim to make this your life's work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:
Belief in the mission: We will have served 100 million patients by the end of 2030 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can't look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you're choosing to sail straight towards the storms with unhesitating conviction. However much we've already done, however far we've already come, it's still Day 1 and all our work is ahead of us.
If we're average we fail: We are only interested in "insanely great", a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn't say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully, in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You'll be shocked how capable you are and how much you can achieve.
Keep your head down: We're boring people doing exciting work. We don't chase short-term status. We ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯
"You just build a f\*ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take."
Your pay tracks the spend your ads carry. Make winners and you get really rich.
Compensation: $3,000–$8,000/month base + 5% of the ad spend your creatives drive + a performance bonus for winners. Uncapped. Contractor or employee.
The stuff below is cool as well.
Healthcare: comprehensive medical insurance (if appropriate).
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
GLP-1s: free membership with a clinic offering GLP-1s.
Health coaching: free biweekly health coaching so you stay healthy.
Work coaching: free biweekly work coaching so you stay sharp + calm.
Equipment: Macbook & work-from-home equipment provided as needed.
What are we missing? We're still early so you get to shape our culture.
Explore more opportunities at Fella Health