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Full-Time

Product Marketing Manager

Updated on 9/6/2024

SWORD Health

SWORD Health

501-1,000 employees

Digital platform for home-based rehabilitation

Hardware
Social Impact
AI & Machine Learning
Biotechnology
Healthcare

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • A desire to work for a mission-driven company that helps improve lives of our patients on a day-to-day basis
  • 6+ years of relevant product marketing experience
  • Proven success developing and launching insights-driven, go-to-market, and product adoption campaigns
  • Strong background in making complex products easy to understand by diverse B2B and B2C (B2B2C) audiences
  • Highly data-driven, with strong ability to use insights to frame recommendations
  • Strategic thinker who also drives forward tactical execution
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
  • Excellent communication skills with the ability to adapt and work effectively with a team
  • Attention to detail and strong follow-through.
Responsibilities
  • Conduct in-depth market research to uncover insights about business and consumer audiences, including how Sword can help members on their journey to live pain free. Utilize findings and competitive analysis to inform product positioning, messaging, and go-to-market plans;
  • Serve as the voice of the customer with internal teams;
  • Craft compelling and differentiated product positioning and messaging that helps business and consumer audiences understand the value of Sword’s solutions;
  • Build and lead cross-functional go-to-market plans for product releases;
  • Collaborate with Product Management, Clinical, Design, Marketing, Communications, Sales, Enrollment, and other relevant teams to ensure effective execution of launch, adoption, and engagement plans;
  • Support our commercial teams with training, market insight, reporting, and tools that enable them to effectively sell our solutions
  • Track performance of products, gather feedback from members, analyze behavior, and identify opportunities for product and marketing improvements;
  • Create internal- and external-facing sales and marketing collateral to support sales efforts and drive product adoption. Collaborate with Sales Enablement to develop training materials and ensure deep understanding of products by the relevant sales teams;
  • Craft external facing marketing campaigns and programs to drive awareness of Sword and our product innovations.

SWORD Health specializes in physical rehabilitation for musculoskeletal disorders (MSDs) through its product, the Digital Therapist. This platform combines technology with real physical therapists to guide patients through home-based rehabilitation exercises, providing real-time feedback for correct performance. By allowing patients to recover at home, SWORD Health reduces the need for clinic visits, making rehabilitation more convenient and cost-effective. The company aims to improve patient outcomes while delivering value to insurers and healthcare providers.

Company Stage

Series D

Total Funding

$297.5M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

4%

1 year growth

11%

2 year growth

51%
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Simplify's Take

What believers are saying

  • The recent $130 million funding round and a valuation increase to $3 billion highlight strong investor confidence and financial stability.
  • Strategic partnerships with major players like Teladoc Health and Costco Health Solutions expand SWORD Health's market reach and credibility.
  • The appointment of David Cohen as Chief Revenue Officer, with his extensive experience at LinkedIn, is likely to accelerate commercial growth and market penetration.

What critics are saying

  • The competitive landscape in digital health and physical rehabilitation is intensifying, requiring continuous innovation to maintain a leading position.
  • Integration of advanced AI solutions like Phoenix may face adoption challenges among patients and healthcare providers, potentially slowing growth.

What makes SWORD Health unique

  • SWORD Health's Digital Therapist uniquely combines advanced technology with real physical therapists, offering a hybrid approach that enhances treatment efficacy and patient engagement.
  • The company's focus on home-based therapy with real-time feedback sets it apart from traditional in-clinic rehabilitation services, providing convenience and cost savings.
  • SWORD Health's AI-driven solutions, like the Phoenix AI assistant, further differentiate it by integrating natural conversation capabilities into physical therapy, enhancing user experience and adherence.

Benefits

A stimulating, fast-paced environment with lots of room for creativity

A bright future at a promising high-tech startup company

Career development and growth, with a competitive salary

The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare

A stimulating environment with room for creativity - fast-paced, fun, and energetic startup

A flexible environment where you can control your hours (remotely) with unlimited vacation

Access to our health and well-being program (digital therapist sessions)