B

Bacardi

Produces, markets, and distributes spirits worldwide

E-Commerce Coordinator

Full-TimeUpdated on 10/20/2026
No salary listed
Mid
Tultitlán de Mariano Escobedo, State of Mexico, Mexico
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Fluency in Spanish and English, written and verbal.
  • Strong understanding of the Mexican market and local commercial dynamics.
  • Interest in digital commerce, technology, and shopper trends.
  • Ability to connect data, execution, and business opportunities.
  • Planning and organizing ability, including urgency, agenda management, and time management.
  • Commercial-strategic thinking.
  • Ability to work autonomously and collaboratively.
  • Adaptability and resilience in a changing environment.
  • Ability to build relationships with local and regional stakeholders.
  • Ability to work with change, ambiguity, and fast-paced priorities.
  • Curiosity and willingness to experiment, test, learn, and apply new ideas in digital commerce.
Responsibilities
  • Support execution of Mexico eCommerce plans by coordinating initiatives with key accounts, tracking performance, and identifying opportunities to drive growth for Bacardi brands.
  • Provide analysis and follow-up support for annual terms, joint business planning (JBP), and customer initiatives, ensuring alignment with Mexico’s commercial priorities and investment guidelines.
  • Connect with the Mexico Sales team to identify portfolio opportunities, align pricing and promotional strategies across local customers, and avoid conflicts caused by commercial conditions.
  • Coordinate with Commercial Teams, Finance, Customer Marketing, and Consumer Marketing to monitor trade investment and advertising and promotion (A&P) budgets, providing visibility on spend, performance, and follow-up actions.
  • Contribute to building eCommerce and digital commerce capabilities in Mexico by sharing learnings, best practices, and local execution inputs with regional and global teams.
  • Support customer and consumer initiatives with local teams, using industry, category, and retailer-specific data to identify insights and execution opportunities.
  • Track digital commerce key performance indicators (KPIs) and support measurement and evaluation to ensure accurate follow-up of Mexico eCommerce plan performance.
  • Coordinate sales data management and administration with local teams and the global eCommerce finance team.
  • Monitor Mexico eCommerce trends, platforms, and shopper insights to identify market opportunities and recommend actions for local execution.

About the company

B

Bacardi

View
Website

Bacardi Limited is a privately held global spirits company that produces, markets, and distributes a wide range of alcoholic beverages. It manages more than 200 brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR’S Scotch, BOMBAY SAPPHIRE gin, and MARTINI vermouth, with production facilities in multiple countries and sales in more than 160 markets. The company makes its products by blending and aging raw ingredients such as sugarcane, agave, grains, and botanicals, then bottling and distributing them through a worldwide network. Its private family ownership lets it plan long term, pursue a diverse brand portfolio across many spirits categories, and focus on sustainable growth while expanding into new markets and categories.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Hamilton, Bermuda

Founded

1862

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Simplify's Take

What believers are saying

  • Grey Goose Berry Rouge launched at Heathrow on September 25, 2026, with 2H rollout.
  • Mahesh Kanchan became India and Southeast Asia managing director on October 1, 2026.
  • Bacardi opened aging warehouses in 2026, expanding rum capacity and tourism appeal.

What critics are saying

  • Reuters reported June 16, 2026 Bacardi lost its Havana Club appeal again.
  • Fitch on August 6, 2026 kept BBB- and expects high-3x leverage through fiscal 2027.
  • A sustained U.S. drinking decline would hollow Bacardi's flagship rum and vodka franchises.

What makes Bacardi unique

  • Bacardi owns 200+ brands, including PATRÓN, GREY GOOSE, BOMBAY SAPPHIRE, and DEWAR'S.
  • Its Heathrow, Lollapalooza, and VMAs activations convert culture into premium spirits demand.
  • Family ownership lets Bacardi invest through cycles, unlike public peers facing quarterly pressure.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Mental Health Support
  • Gym Membership
  • Phone/Internet Stipend
  • Home Office Stipend
  • Conference Attendance Budget
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
Adweek
Oct 8th, 2026
How Bacardí and AMC resurrected the Crypt Keeper after 30 years.

How Bacardí and AMC resurrected the Crypt Keeper after 30 years. Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026. 5 hours ago Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at its ADWEEK Exchange Series, to discover how measuring real audience attention - not just impressions - drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. The Crypt Keeper is back, but to resurrect the Tales From the Crypt icon, AMC had to find a partner with the right... spirit. That's right, boys and ghouls. After a 30-year absence, the Crypt Keeper, along with his original voice artist, John Kassir, has returned to host AMC's 30th anniversary of FearFest, and spirits company Bacardí helped make it happen. Over the course of FearFest and its 650 hours of horror content in October, AMC and Bacardí will release five vignettes featuring the Crypt Keeper across linear and social. And for those who want even more Crypt Keeper, all seven seasons of Tales From the Crypt are now streaming on AMC+ and Shudder for the first time. See the latest vignette, "Better With a Beat," exclusively on ADWEEK below: AMC Fearfest Bacardi - Better With A Beat "The idea of bringing [the Crypt Keeper] back for the first time, resurrecting him from the crypt, if you will, just seemed so fun and on brand," Lisa Pfenning, VP for Bacardí Rum in North America, told ADWEEK. "We share a lot of the same values, the Crypt Keeper and Bacardí." Those values include self-expression and good humor - yes, the Crypt Keeper's signature puns are back. And with the added bonus of Halloween themes and '90s nostalgia, Pfenning called the stunt a natural partnership. But bringing the Crypt Keeper back after three decades wasn't just some easy hocus pocus. According to Bacardí and AMC, the companies spent months bringing the character to life. A tale about the Crypt. Bacardí had previously teamed up with AMC for FearFest in 2025, and coming into this year, the brand wanted to make an even bigger splash to own Halloween. To get things started quickly, conversations kicked off in early 2026, according to Mike DiGiacomo, head of integrated marketing and Content Room, AMC Global Media. At the time of those initial conversations, AMC didn't have the streaming rights to Tales From the Crypt, but as the months went on and the licensing deal was finalized, the idea of bringing back the Crypt Keeper for original content began to catch on. "We were like, 'This could be something,'" DiGiacomo said, adding, "When we first presented the idea of partnering with the Crypt Keeper to Bacardí, their eyes lit up. All we had to say was 'Crypt Keeper,' and we hit the ground running." The team got to work on multiple rounds of creative, integrating the Crypt Keeper into Bacardí's music-inspired campaign, "Better With a Beat"; recruiting horror effects master and Walking Dead director Greg Nicotero to update the Crypt Keeper's look and direct the Crypt Keeper content, which included Kassir as the voice; and weaving in Bacardí throughout the process. "Our whole thing is authenticity. We know that there is a very dedicated audience behind this franchise, so if we're going to do it, if we're going to bring Crypt Keeper back, we want to do it right," DiGiacomo said. Crypt Keeper is known for showing up in different sketch situations, such as taking on the role of a creepy Santa Claus or acting like a barber with towels hot enough to melt someone's face off. This time, Crypt Keeper is coming back as a cocktail-loving DJ to work within the Bacardí theme, and you may even see some of the signature Bacardí "Spookito" cocktails on display, which are a mojito with a bloody grenadine twist. AMC also noted that utmost care was taken with his look and in walking the line so the content didn't feel too commercial. "If I'm a fan and I'm watching Tales From the Crypt on Shudder, and I get fed this content, am I going to call that out as an ad, or am I going to actually take that as real content?" DiGiacomo said. "Across the board, no matter who the advertiser is, no matter what the platform or the IP is, that's first and foremost when it comes to partnerships." Regarding Crypt Keeper's slightly updated look and attire, DiGiacomo noted it came down to relying on experts like Nicotero and the creative team being fans themselves. "One of the secret sauces we have and something that we talk to brands about a lot is that we're all fans too, which really makes a difference," DiGiacomo said. "The people on my team who are working on this project are fully leaned in, and are fans of the genre and the series itself." Cryptic future ahead? Fans can obviously be opinionated around iconic IP, and though there are detractors about the Crypt Keeper's updated look, there are also plenty of supporters. And AMC and Bacardí noted that there's been positive feedback both internally and externally. "Consumer feedback has been great. We've been watching the comments. People are excited to bring him back. They're excited that the show is being rerun," Pfenning said. So what happens next? Will the Crypt Keeper return? Could there be more Tales From the Crypt episodes in the future? "Yet to be seen if the Crypt Keeper makes a comeback next Halloween," Pfenning said. "But we will continue to nurture our relationship with AMC for sure." On specific future plans, Bacardí is as silent as the grave. But it is a spirits brand, so there's always a... shot. AMC Fearfest Bacardi - Guess Whos Back Bill Bradley is Adweek's deputy TV, Media and Sports editor. Recommended videos

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Creative Brands
Oct 2nd, 2026
Bacardi names Nakul Roy Managing Director for Southeast Asia.

Bacardi names Nakul Roy Managing Director for Southeast Asia. Bacardi has appointed Nakul Roy as Managing Director for Southeast Asia, effective October 2026. With nearly two decades of global experience in the wine and spirits industry and a decade at Bacardi, Roy's leadership will strengthen commercial strategy, partnerships and sustainable growth across one of the company's most dynamic regional markets. Bacardi has announced the appointment of Nakul Roy as Managing Director for Southeast Asia, effective October 2026, expanding his leadership remit across one of the company's most strategically important regions. The move underscores Bacardi's commitment to strengthening its presence in Southeast Asia, a market that continues to play a pivotal role in the company's global growth ambitions. Roy brings nearly twenty years of experience across the wine and spirits industry, with a career that has spanned North America, the Middle East, India and Southeast Asia. His international exposure and deep understanding of diverse consumer markets have shaped his leadership style, equipping him to navigate the complexities of a region marked by rapid change and evolving consumer preferences. Having been with Bacardi for close to a decade, Roy has held a series of commercial leadership roles across Southeast Asia, consistently driving performance and building strong distributor partnerships. Most recently, he served as Commercial Director and General Manager for Thailand, Singapore, Malaysia and Myanmar, where he was responsible for commercial strategy, organisational leadership and sustainable market growth. His tenure also included serving on the Board of Directors of Bacardi Thailand, further cementing his influence in shaping the company's regional operations. In his new role, Roy will oversee Bacardi's business strategy across Southeast Asia, focusing on accelerating growth, strengthening partnerships and enhancing the company's market presence. His appointment reflects Bacardi's emphasis on nurturing leadership talent from within and leveraging experienced executives to drive its long-term vision. The decision to elevate Roy highlights Bacardi's confidence in his ability to lead the company's Southeast Asia operations at a time when the region is witnessing significant shifts in consumer behaviour, premiumisation trends and demand for innovative experiences. His leadership is expected to reinforce Bacardi's commitment to sustainable growth and deepen its engagement with consumers across diverse markets. Roy's appointment marks another step in Bacardi's broader strategy of consolidating its leadership pipeline and ensuring that seasoned executives with proven track records are positioned to guide the company through dynamic market environments. With his extensive industry experience and strong regional expertise, Roy is set to play a central role in advancing Bacardi's ambitions in Southeast Asia. Discover more from creative brands mag. Brand Management Discover more Brand Strategy BRAND MARKETING October 1, 2026 Discover more ADVERTISING Communications & Media Studies

ConnectWeb
Sep 30th, 2026
News & articles.

News & articles. At ConnectWeb Connectweb has a team of editors and researchers collating the most relevant information to you and your industry. All Directories' publications and sites provide a wealth of information for research or marketing, and are used by public and corporate libraries, educational institutions, government departments, corporations and SMEs across the country. Access the latest company news and announcements distributed through Medianet. Business & Finance 30/09/2026 21:53 A workplace worth toasting: Bacardi continues its rise on Forbes World's Best Employers list. Bacardi Limited Bacardi Takes Top Spot Among Spirits Companies with Jump to #69 HAMILTON, Bermuda-BUSINESS WIRE- Bacardi Limited is proving that a workplace worth toasting keeps getting better. The family-owned business has once again been named to the Forbes World's Best Employers list, taking the top spot among spirits companies. Climbing 17 places since last year, in 2026 Bacardi comes in at #69 globally. The jump in ranking reflects a commitment to creating a workplace where employees feel valued, empowered, and inspired to grow while helping shape the future of the company. Bacardi Limited Leads Spirits Companies Forbes World's Best Employers 2026 Ranking. "At Bacardi, great moments start with great people. That's why we listen carefully to what they're telling us, learn from that feedback, and keep evolving. We want people to feel clear on how they can grow, confident they can make their mark, and supported to do their best work," says Dave Ingram, Chief People and Transformation Officer, Bacardi Limited. "Great workplaces are built by people who care, challenge one another, and grow together. We're proud that Forbes has recognized Bacardi once again for our efforts to build an environment where people can thrive and make a difference." The family-owned company is a repeat show on the global list which is based on more than 300,000 independent surveys conducted by Forbes and Statista in more than 50 countries. Participants were asked whether they would recommend a company to family or friends, and to rate it based on such criteria as workplace environment, career advancement, and more. The family-owned company empowers employees to learn, lead, and make an impact through development opportunities tailored to every stage of their journey. Just as importantly, Bacardi helps employees build a personal connection to the business through hands-on experiences that celebrate its brands and heritage, including mastering cocktail-making techniques, exploring the stories behind iconic spirits, and learning about the company's commitment to its industry and communities. The company consistently maintains high engagement with a 91% participation score in the latest global engagement survey. Bacardi has been often recognized for its workplace and culture, including repeat appearances on the Forbes World's Top Companies for Women. This year's annual ranking of Forbes World's Best Employers included 900 companies, making this the largest list Forbes has released in this awards program. Read more on Forbes. About Bacardi Limited Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ(R) rum, PATRÓN(R) tequila, GREY GOOSE(R) vodka, DEWAR'S(R) Blended Scotch whisky, BOMBAY SAPPHIRE(R) gin, MARTINI(R) vermouth and sparkling wines, CAZADORES(R) 100% blue agave tequila, and other leading and emerging brands including D'USSÉ(R) Cognac, ANGEL'S ENVY(R) American straight whiskey, and ST-GERMAIN(R) elderflower liqueur. Founded more than 164 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow Connectweb on LinkedIn or Instagram. Contact details: Media Contact: Jessica Merz, VP Global Corporate Communications [email protected] ConnectWeb. ConnectWeb is Australia's leading publisher of biographical data, directories and specialist newsletters. With ConnectWeb you gain access to its comprehensive database of contacts and companies in media, government and associations. Connect with Connectweb.

Beverage Network
Sep 30th, 2026
A workplace worth toasting: Bacardi continues its rise on Forbes World's Best Employers list.

A workplace worth toasting: Bacardi continues its rise on Forbes World's Best Employers list. Sep. 30, 2026 at 12:52 pm Bacardi Takes Top Spot Among Spirits Companies with Jump to #69 HAMILTON, Bermuda, September 30, 2026 - Bacardi Limited is proving that a workplace worth toasting keeps getting better. The family-owned business has once again been named to the Forbes World's Best Employers list, taking the top spot among spirits companies. Climbing 17 places since last year, in 2026 Bacardi comes in at #69 globally. The jump in ranking reflects a commitment to creating a workplace where employees feel valued, empowered, and inspired to grow while helping shape the future of the company. "At Bacardi, great moments start with great people. That's why we listen carefully to what they're telling us, learn from that feedback, and keep evolving. We want people to feel clear on how they can grow, confident they can make their mark, and supported to do their best work," says Dave Ingram, Chief People and Transformation Officer, Bacardi Limited. "Great workplaces are built by people who care, challenge one another, and grow together. We're proud that Forbes has recognized Bacardi once again for our efforts to build an environment where people can thrive and make a difference." The family-owned company is a repeat show on the global list which is based on more than 300,000 independent surveys conducted by Forbes and Statista in more than 50 countries. Participants were asked whether they would recommend a company to family or friends, and to rate it based on such criteria as workplace environment, career advancement, and more. The family-owned company empowers employees to learn, lead, and make an impact through development opportunities tailored to every stage of their journey. Just as importantly, Bacardi helps employees build a personal connection to the business through hands-on experiences that celebrate its brands and heritage, including mastering cocktail-making techniques, exploring the stories behind iconic spirits, and learning about the company's commitment to its industry and communities. The company consistently maintains high engagement with a 91% participation score in the latest global engagement survey. Bacardi has been often recognized for its workplace and culture, including repeat appearances on the Forbes World's Top Companies for Women. This year's annual ranking of Forbes World's Best Employers included 900 companies, making this the largest list Forbes has released in this awards program. Read more on Forbes. About Bacardi Limited Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ(R) rum, PATRÓN(R) tequila, GREY GOOSE(R) vodka, DEWAR'S(R) Blended Scotch whisky, BOMBAY SAPPHIRE(R) gin, MARTINI(R) vermouth and sparkling wines, CAZADORES(R) 100% blue agave tequila, and other leading and emerging brands including D'USSÉ(R) Cognac, ANGEL'S ENVY(R) American straight whiskey, and ST-GERMAIN(R) elderflower liqueur. Founded more than 164 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Media Contact: Jessica Merz, VP Global Corporate Communications Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join its community and stay ahead with exclusive insights from BevNET and Nosh.