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Logitech

Designs and sells computer peripherals.

Field Marketing Manager

Marketing Generalist & ManagementPosted on Nov 11
Full-timeOntario, Canada$100k - $130k /yr

About the Job

Requirements

  • A strong track record of planning, executing, and measuring field events and integrated campaigns that produce pipeline is required.
  • Experience partnering closely with direct sales teams, including account-based marketing and pipeline reporting, is required.
  • The candidate must be able to anticipate problems and opportunities and present comprehensive, timely solutions.
  • The candidate must be able to manage multiple projects and prioritize work with the greatest business impact.
  • The candidate must communicate clearly and concisely in verbal, written, or video formats, including strong presentation skills.
  • The candidate must be curious and able to learn, grow, and adapt.
  • The candidate must champion ideas across a matrixed organization and build influence to support revenue growth in Canada.
  • A BA/BS degree or equivalent industry experience is required.

Responsibilities

  • Act as the primary marketing point of contact for Canadian sales leadership and account executives.
  • Build quarterly and annual Canada field marketing plans with clear KPIs, including sourced and influenced pipeline and return on investment, aligned to sales targets and North America marketing priorities.
  • Plan, run, and follow up on field events across key Canadian markets, including Logitech-hosted events, executive roundtables, customer briefings, industry conferences, and trade shows.
  • Localize North American and global campaigns, content, and messaging for Canada, including French-language versions for Quebec and federal audiences, in line with Canadian requirements such as CASL and Quebec’s French-language rules.
  • Partner with sales on account-based marketing for priority accounts and target industries.
  • Equip the Canadian sales team with localized content, pitch materials, and campaign toolkits for customer use.
  • Work with inside sales and ISA teams to ensure every event and campaign lead is captured in Salesforce and followed up quickly.
  • Work with the Public Sector marketing team to adapt programs for Canadian federal, provincial, municipal, education, and healthcare customers.
  • Own the Canada field marketing budget by submitting quarterly and ad hoc budget proposals, managing agencies and event vendors, and handling vendor payments and internal finance processes.
  • Track and report program results, pipeline, and ROI to sales and marketing leadership regularly, at least quarterly.
  • Analyze Canadian market trends, the competitive landscape, and sales performance to identify growth opportunities and improve programs.
  • Use relationships with Canadian agencies, venues, industry associations, and media to scale programs and work efficiently.
  • Represent the Canadian market within Logitech, using customer feedback, market data, and sales input to inform product, campaign, and go-to-market decisions.
  • Act as an organization-wide subject matter expert on Canadian market needs and requirements and how they benefit Logitech.
  • Use market data, customer feedback, and channel inputs to communicate product feature and functionality requirements and their potential revenue impact to cross-functional stakeholders.
  • Travel up to approximately 35% within Canada and occasionally to the United States for internal meetings, team events, industry conferences, and on-site events.

Desired Qualifications

  • Functional fluency in CRM tools such as Salesforce, marketing automation platforms, Adobe Creative Suite, and Google Workspace is preferred.
  • Understanding of the B2B technology landscape, including industry trends, technology solutions, and IT decision-maker buyer personas, is preferred.
  • Experience marketing to the Canadian public sector or MASH organizations (municipal, academic, schools, and hospitals) is preferred.
  • An existing network of Canadian agencies, event partners, and industry associations is preferred.
  • Strong copywriting and design skills to improve execution speed are preferred.

About the Company

Logitech

Designs and sells computer peripherals.

Logitech designs and manufactures computer peripherals such as keyboards, webcams, headsets, and mice that help people interact with digital devices. Their products connect over USB, Bluetooth, or wireless dongles and are built to be plug-and-play, comfortable, and compatible across platforms. The company differentiates itself through design-focused hardware and a broad reach across consumers, businesses, and professional gamers, along with strong customer support and active user communities. Its goal is to improve how people connect with the digital world by delivering high-quality, accessible peripherals and maintaining leadership in product design and user experience.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Lausanne, Switzerland
Founded
1981

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