Full-Time

Senior Manager

Strategy & Planning

Liquid I.V.

Liquid I.V.

201-500 employees

Powdered hydration solutions with electrolyte transport

Compensation Overview

$123k - $175k/yr

+ Bonus

No H1B Sponsorship

El Segundo, CA, USA

Hybrid

US Citizenship Required

Category
Business & Strategy (2)
,
Required Skills
Forecasting
Risk Management
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree is required.
  • 7–10 years of experience in strategy, business planning, operational excellence, or consulting (CPG or high-growth consumer preferred).
  • Proven experience leading cross-functional strategic initiatives, change programs, and planning cycles.
  • Demonstrated success establishing or maturing Objectives and Key Results frameworks or enterprise performance systems.
  • Strong strategic thinker with the ability to simplify complex information and chart clear paths forward.
  • Strong executor able to translate strategy into concrete, detailed cross-functional plans and be hands-on to support cross-functional partners.
  • Skilled at driving alignment and influencing across senior and cross-functional stakeholders.
  • Analytical and data-driven; able to interpret trends, model scenarios, and construct recommendations.
  • Exceptional communication abilities—storytelling, executive presentations, and concise synthesis.
  • Strong program/project management skills, including risk management, prioritization, and milestone tracking.
  • Comfortable navigating ambiguity, shifting priorities, and fast-moving environments.
  • Proficiency in PowerPoint, Excel, and project management tools.
Responsibilities
  • Lead annual and long-term strategic planning, ensuring insights, external trends, and functional inputs are integrated into a cohesive enterprise strategy. Design and oversee processes including project management and detailed execution plans.
  • Partner with senior leadership to pressure-test and refine strategic priorities and define clear roadmaps for activation.
  • Develop strategic narratives and materials that communicate direction, performance, and priorities to executive teams and cross-functional partners.
  • Build materials required for business reporting and stakeholder updates including but not limited to Unilever, Beauty and Wellbeing Business Group, Wellbeing Collective and functional stakeholders and new joiners.
  • Drive execution of high-impact strategic initiatives, including scoping, structured problem solving, milestone tracking, and risk management.
  • Lead business process improvement efforts to streamline workflows, simplify operations, and strengthen cross-functional coordination.
  • Build and oversee the Objectives and Key Results (OKR) program, including training, communication, performance tracking, and maturity of the system.
  • Design and facilitate leadership meetings, planning workshops, and performance reviews that support effective decision-making and enterprise alignment.
  • Act as a thought partner to the CFO, VP Strategy and Executive Leadership team, providing insights, synthesis, and structured recommendations.
  • Cascade strategies, decisions, and priorities through clear communication and structured cross-functional engagement.
  • Collaborate with cross-functional partners to translate operational and financial data into insights that guide strategic decision-making.
  • Maintain performance dashboards, scorecards, and progress trackers to monitor organizational health.
  • Conduct scenario analysis, root-cause assessments, and forecasting to support resourcing, prioritization, and decision quality.
Desired Qualifications
  • MBA or advanced degree preferred.
  • CPG or high-growth consumer preferred

Liquid I.V. makes powdered hydration drinks that use Cellular Transport Technology to help the body absorb water and nutrients more efficiently. The powders are electrolyte mixes you add to water; CTT helps move water and nutrients from the gut into the bloodstream for faster hydration. It offers targeted products like Hydration Multiplier, Energy Multiplier, and Immune Support through direct-to-consumer channels and retailers. Its goal is to keep people well-hydrated during daily activities and workouts while supporting global access to clean water through grants and partnerships.

Company Size

201-500

Company Stage

Early VC

Total Funding

$10M

Headquarters

Marina del Rey, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Grillo's Pickle flavor from fan demand boosts social engagement in 2026.
  • LAFC three-year partnership names Performance Center for athlete credibility.
  • Peoples League 2026 Tour sponsorship taps 1 billion monthly creator views.

What critics are saying

  • Unilever cuts 15% jobs, slashing Liquid I.V. marketing budgets now.
  • Gatorade powders at half price commoditize CTT in 100,000 stores by 2027.
  • Prime Hydration erodes D2C share via Walmart with 40% market surge.

What makes Liquid I.V. unique

  • Cellular Transport Technology delivers hydration 3x faster than sports drinks.
  • WHO-based oral rehydration formula optimizes sodium-glucose absorption.
  • Powdered mixes provide 3x electrolytes plus vitamins versus water alone.

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Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Dental Insurance

Vision Insurance

Short and Long-term Disability

Paid Holidays

Monthly tech and wellness reimbursement

Company News

Yahoo News Canada
Apr 2nd, 2026
Liquid I.V. launches Grillo's Pickle flavor based on April Fools' joke.

Liquid I.V. launches Grillo's Pickle flavor based on April Fools' joke. James Powel and Mike Snider, USA TODAY Thu, April 2, 2026 at 6:01 a.m. PDT A company found that they have to be careful what they post on social media for April Fools' Day, since their customers may demand they actually make it. Liquid I.V. announced a Grillo's Pickle flavored Hydration Multiplier on March 2, turning a joke made on social media last year into a reality. The company said in a blog post that fans had "flooded our DMs, comments, and inboxes" with requests to make the pickle flavored drink powder. Comments on Liquid IV's 2025 Instagram post making the joke showed strong support for bringing the flavor to market. "The passion of our community sparked this idea, and the talent of our innovation team brought it tolife," Sai Chaluvadi, Chief R&D Officer for Liquid I.V., said in the blog post. April Fools' Day 2026 prank products include baskin-robbins' soup. April Fools' Day means some of your favorite brands will be creating foolish concoctions and prankish products. Baskin-Robbins, Premier Protein and Claussen were among companies participating in the holiday with their own unique and hilarious fake food releases. The page for the product on Liquid I.V.'s website launched April 1, sparking concerns about a repeat of the joke. However, USA TODAY confirmed ahead of the official announcement that the product was real. "While you may have thought we were pulling an April Fools' Day prank on you yesterday, thisthirst-quencher is no joke," the company said in the blog post. The pickle flavor is an online only, limited-edition product, according to Liquid I.V., and starts at $14.99 for a 10-pack. The Hydration Multiplier is a drink powder the company claims provides "3x the electrolytes of the leading sports drink" and "8 vitamins and nutrients."

Trend Hunter
Apr 2nd, 2026
Pickle-Flavored hydration mixes.

Pickle-Flavored hydration mixes. Liquid I.V. Has a new Hydration Multiplier Grillo's Pickles flavor. Liquid I.V. is helping pickle lovers stay hydrated with the debut of its new Hydration Multiplier Grillo's pickles flavor. What started as an April Fool's Day joke quickly turned into a very real product as Liquid I.V. realized the incredible demand for a pickle-flavored hydration mix. Determined to give consumers what they want, Liquid I.V. teamed up with Grillo's Pickles for a limited-edition drop. Exclusively available from liquid-iv.com, the new Hydration Multiplier Grillo's pickles flavor boasts a carefully optimized ratio of electrolytes, essential vitamins, and nutrients that help to turn water into an extra-hydrating beverage. However, this particular version of the Hydration Multiplier features a tangy, briney, and slightly sweet flavor, with notes of cucumber, vinegar, and dill. In other words, it's like a souped-up pickle juice. Trend Themes 1. Savory Beverage Flavors - A shift toward briney, umami-forward flavor profiles in drinks reveals potential for unconventional savory formulations to capture taste-seeking consumers. 2. Brand Collaborations and Limited Drops - Cross-brand partnerships and time-limited releases are creating scarcity-driven demand and co-branded product extensions that blend distinct audience loyalties. 3. Functional Beverage Personalization - Demand for optimized electrolyte, vitamin, and nutrient ratios indicates room for tailored hydration formulas that target specific lifestyle or taste preferences. Industry Implications 1. Beverage and Functional Drinks - The category can be disrupted by introducing savory and culturally diverse flavor lines combined with targeted nutrient profiles to expand occasion use. 2. Consumer Packaged Goods E-commerce - Direct-to-consumer platforms enabling exclusive limited-edition drops and rapid consumer feedback loops can reshape product rollout strategies and margins. 3. Foodservice and Hospitality - On-premise venues could incorporate pickled or brine-inspired beverages as differentiated menu items that complement savory food pairings and experiential dining trends.

Wyoming Press Association
Mar 11th, 2026
LIQUID I.V. JOINS PEOPLES LEAGUE AS TITLE SPONSOR OF THE 2026 TOUR, FUELING HYDRATION AND CONTENT ACROSS FOUR EVENTS

Liquid I.V. Joins Peoples League as Title Sponsor of the 2026 Tour, fueling hydration and content across four events. * By Peoples League * Mar 11, 2026 The first title sponsorship in Peoples League history lands as creator golf's only official league expands to a four-event Tour CHANDLER, Ariz., March 11, 2026 /PRNewswire/ - Peoples League, the only official league for competitive creator golf, today announced Liquid I.V. as the Title Sponsor of the 2026 Peoples League Tour. The partnership marks the first title sponsorship in Peoples League history, as the league enters its second season with a four-event tour built on franchise teams, season-long standings, and stakes that carry from week to week. Creator golf now generates over one billion views per month across platforms, more than traditional golf broadcast delivers in an entire season. Peoples League is the only league built to organize that audience around real competition. In its inaugural 2025 season, the league delivered 50 million impressions, 11 million YouTube views, over 240,000 watch hours, and more than one million engagements across a creator network with a combined reach of over 30 million followers. The partnership will be activated across all four 2026 Tour events, beginning at Whirlwind Golf Club at Gila River Resorts & Casinos, Wild Horse Pass on March 17-19. Liquid I.V.'s hydration formula will be woven into every dimension of the Tour: on-course activations, a multi-platform content series, and creator-driven storytelling built around performance and recovery across multi-day competition. "We built the first real league structure in creator golf - teams, standings, stakes that compound event to event," said Jared Augustine, CEO and Founder of Peoples League. "The creators in this league bring audiences that rival broadcast. Liquid I.V. recognized what this category means to golf fans, and we're proud to have them leading the way with us." Partnership Activations Liquid I.V.'s presence across the 2026 Tour goes beyond traditional signage. The title sponsorship is built around moments that matter, both on the course and in the content. At every Tour event, Liquid I.V. will present the Hydration Multiplier Hole, a designated high-stakes hole where prize money is multiplied, raising the competitive pressure in front of the cameras. Four rounds of nine holes across multi-day events puts real physical demands on competitors. Liquid I.V.'s hydration formula is built for exactly that. Off the course, the Recovery Creator Series will follow Tour creators through their full event day, from morning warmups through post-round recovery, with Liquid I.V. integrated naturally into the routine. The series will publish on Instagram, YouTube Shorts, and TikTok, reaching audiences across the platforms where creator golf lives. Each round will also feature a Recovery Shot of the Match, a branded highlight moment with Liquid I.V. branding overlaid on the best play of the day, designed to travel as a standalone clip across social platforms. On-course branding will include Liquid I.V. pin flags, hydration stations, and branded coolers at every Tour stop. "Creator golf is redefining how fans experience the game," said Izzy Rusher, Head of Brand Media for Liquid I.V... "Peoples League has built something truly unique, a competitive format where the stakes are real, the personalities are authentic, and the audience is deeply engaged. At Liquid I.V., performance and recovery are core to everything we do, so partnering as the title sponsor of the Tour felt like a natural fit. We're excited to fuel the players, the creators, and the next chapter of golf culture." About the 2026 Peoples League Tour Modeled after the franchise infrastructure of professional sports, the 2026 Tour features named rosters, team identities, and standings that build from event to event. Competition runs four rounds of nine holes each across multiple formats including scramble, singles, rotating caddie, and best drive plus best ball. Each event carries over $100,000 in prize money and championship belts awarded to event winners. The Tour opens March 17-19 at Whirlwind Golf Club in Chandler, Arizona. About Peoples League Peoples League is the only official league for competitive creator golf, a team-based, season-long property built on a franchise model where teams compete across a tour with standings, narratives, and stakes that carry from event to event. The league delivered 50 million impressions, 11 million YouTube views, over one million engagements, and more than 240,000 watch hours in its inaugural 2025 season. With a combined creator reach of over 30 million followers, Peoples League is the competitive home for creator golf. Subscribe to Peoples League on YouTube and follow @peoplesleaguegolf on social media. About Liquid I.V. Liquid I.V. is America's #1 powdered hydration brand, based in Los Angeles, CA and part of Unilever since 2020. Rooted in science, driven by culture, and grounded with impact, Liquid I.V. delivers hydration solutions that go beyond water alone helping to elevate the vitality of the people and the planet. Powered by LIV HYDRASCIENCE(TM), its science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to transform ordinary water into extraordinary hydration. Every great tasting formula contains 3x more electrolytes than the leading sports drink, plus 5 essential vitamins and is vegan, gluten-free and non-GMO. Its collection of products includes: Hydration Multiplier(R), Hydration Multiplier(R) Sugar-Free, Energy Multiplier(R) Sugar-Free, Hydration Multiplier(R) +Energy, and Hydration Multiplier(R) +Immune Support. Impact is core to who Wyopress is. More than 1% of its revenue goes directly to programs that expand access to clean water worldwide, reinforcing its commitment to a healthier planet for all. To date, Wyopress has donated over 82 million servings globally. SOURCE Peoples League

Los Angeles Football Club
Oct 23rd, 2025
LAFC Announces New Strategic Partnership With Hydration Brand Liquid I.V.

LAFC announces new strategic partnership with hydration brand Liquid I.V. LAFC Communications LAFC and Liquid I.V. have formally unveiled a landmark, three-year partnership making America's #1 powdered hydration brand the Official Functional Hydration Partner of LAFC. As part of the partnership, the club's training facility located on the campus of Cal State LA is now officially known as the Liquid I.V. Performance Center. This marks Liquid I.V.'s first venture into sports team sponsorship and aligns with LAFC's commitment to innovation and performance in every dimension. The announcement comes after a ribbon-cutting ceremony was held at LAFC's training facility where the name change to the Liquid I.V. Performance Center was officially unveiled. In attendance were Liquid I.V.'s CEO Mike Keech, LAFC Co-President Larry Freedman, LAFC Co-President & General Manager John Thorrington, along with other representatives from both organizations to celebrate the new venture. "We're incredibly proud to welcome Liquid I.V. to the LAFC family as our Official Functional Hydration Partner," said LAFC Co-President Larry Freedman. "The renaming of our training facility to the Liquid I.V. Performance Center is a powerful symbol of our shared values and our joint vision to push the boundaries of what's possible both on and off the pitch." "Partnering with LAFC is about more than a name on a building. It's about fueling performance, purpose, and community," said Liquid I.V. CEO Mike Keech. "The Liquid I.V. Performance Center represents our shared commitment to innovation and resilience, not just for the players on the pitch, but for the fans who bring the energy and the community that inspires us. Together, we're pushing boundaries and redefining what it means to perform at the highest level - hydrated, energized, and united." This collaboration marks not only a naming rights initiative, but a deeper integration of hydration science into LAFC's training and player care regimen. Throughout the course of the partnership, Liquid I.V. and LAFC will explore activations, content, and fan engagement efforts aimed at bringing the science of functional hydration to supporters across LA and beyond. LAFC Communications -

Men's Journal
Oct 22nd, 2025
Liquid I.V.'s New Hot Chocolate Flavor Combines Hydration and Comfort in a Mug

Liquid I.V.'s new Hot Chocolate flavor combines hydration and comfort in a mug. Key points. * Liquid I.V. launched a limited-edition Hot Chocolate Hydration Multiplier for the winter season. * The drink combines cozy hot chocolate flavor with electrolytes, vitamins, and minerals for hydration. * Fans are excited, calling it "cuddle up under a blanket... pretend I'm in a Lifetime movie." This holiday season, treat your senses to a different mug of hot chocolate. More specifically, you should enjoy a mug of hot chocolate that helps you stay hydrated and recover faster. Liquid I.V., the fan-favorite electrolyte brand known for making hydration easy and efficient, recently debuted a brand-new, limited-edition flavor that's tailor-made for cold-weather sipping. The Hot Chocolate Hydration Multiplier promises all the cozy comfort of your favorite cold-weather chocolate drink, but with a functional twist: it delivers essential electrolytes, vitamins, and minerals to keep you adequately hydrated through the colder months. The Hot Chocolate Hydration Multiplier stands at the intersection of "where function meets festive. rich flavor stirred in 8oz of hot water. unwrap the seasons hottest drop," the brand promised in an Instagram post about the latest flavor. For years, Liquid I.V. has been a go-to among athletes, travelers, and health enthusiasts who swear by its Hydration Multiplier formula, which delivers three times the electrolytes of leading sports drinks, plus eight vitamins and nutrients in every drink stick. The brand's traditional fruit-based flavors, like lemon lime, strawberry, and passion fruit, are popular summer staples you can easily incorporate into your hydration routine well beyond June, July, and August. But the new limited-edition Hot Chocolate hydration pack leans fully into seasonal nostalgia, offering a cozy, cocoa-flavored way to stay hydrated when you're more likely to reach for coffee or a warm cocktail. Hot chocolate-loving hydration fans were quick to express their enthusiasm about the new flavor release. "So, my fireplace is having company this Fall. It's giving- cuddle up under a blanket with my warm mug and pretend I'm in a Lifetime movie," stated one commenter on Instagram. "OMG!!! I can't wait to try! Whoever came up with this flavor is amazing!!!" expressed another excited fan. "Oh hard yes!!!" exclaimed a different person who was shocked and delighted by the brand's announcement. While hot chocolate is a departure from Liquid I.V.'s usual flavor profile, it's easy to see why people are so excited to try it. By tapping into a flavor profile that feels comforting and familiar, Liquid I.V. is making it easier to stay consistent with hydration habits and overall wellness, even when the temperatures outside get super cold. Colder temperatures can suppress thirst cues, leading many people to drink less water without realizing it. Reduced water intake can lead to fatigue, dry skin, and slower post-workout recovery - all issues a simple hydration boost can help prevent. Men’s Journal'll keep you in the know on the hottest new gear, whiskey releases, TV shows and movies, and deals everyone's talking about. This seasonal offering is also well-suited for those of Men’s Journal who love fitness and will stop at nothing to stay active in negative-degree weather. Whether you're heading out for a winter run, hitting the ski slopes, or simply looking for a guilt-free way to stay energized through holiday chaos, this might just be your new cold-weather essential. The Hot Chocolate Hydration Multiplier is currently available on the Liquid I.V. website for $8.98 for one pouch (6 sticks), $17.96 for two pouches (12 sticks) and $26.94 for three pouches (18 sticks). It is also available through retailers such as Target. A quick, no-cook sweet using three ingredients from Costco.