Aspyr

Curates top games for cross-platform distribution

Associate 2 Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeAustin, TX, USANo salary listedIn-person

About the Job

Responsibilities

Support the development and execution of go-to-market campaigns for game launches, including campaign strategy, product and brand positioning, target audience analysis, competitive research, creative reviews, asset tracking, and brand marketing budget administration.
Collaborate with marketing, product, quality assurance, publishing, external creative agencies, and media agencies to support brand initiatives and execute go-to-market strategies for game launches.
Assist in developing product and brand positioning aligned with audience insights, behaviors, and attitudes.
Support the creation and production of campaign materials, including key art, trailers, advertising, digital, social, and promotional assets; route briefs, conduct agency research, and track deliverables across internal and external teams.
Assist with managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend records for assigned titles.
Manage day-to-day interactions and prepare materials for external stakeholders and licensing partners, including go-to-market plans, game updates, asset submissions, creative briefs, and post-launch performance metrics.
Assist with tracking game development progress and updating action plans based on project evolution.

Desired Qualifications

A bachelor's degree in a related field.
Two to five years of experience successfully bringing products to market or supporting marketing campaigns within the games or entertainment industry.
Ability to work with marketing, internal cross-functional teams, and external partners to deliver campaign milestones.
Experience with successful integrated campaign management.
Experience managing relationships with external partners.
Understanding of the video game publishing and marketing content pipeline from concept to shipping.
Active engagement with games and awareness of cultural trends, current events, and other activities in the gaming industry.
Understanding of industry marketing, digital media, social marketing, and related trends.
A balance of creative and quantitative or analytical skills.
Strong written and oral communication and presentation skills.

**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities:

Reporting to the Head of Marketing, the Associate 2 Brand Manager is responsible for supporting the development and execution of go-to-market campaigns for game launches. Responsibilities include assisting with overall campaign strategy, product and brand positioning, target audience analysis, competitive research, creative reviews, asset tracking, and brand marketing budget administration. The Associate 2 Brand Manager will collaborate closely with a wide range of internal cross-functional teams and external partners to support high-quality creative execution and execute unified launch campaigns.

Essential Functions:

Collaborate within the marketing team to work with cross-functional teams (e.g., product, QA, publishing) and external creative and media agencies to support brand initiatives and execute go-to-market strategies for game launches that meet or exceed sales targets.
Assist in developing product and brand positioning aligned with current audience insights, behaviors, and attitudes
Support the creation and production of campaign materials (e.g., key art, trailers, advertising, digital, social, and promotional assets), including routing briefs, agency research, and tracking deliverables across internal and external teams
Assist with managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend records for assigned titles
Help manage day-to-day interactions and prepare materials for external stakeholders and licensing partners (e.g., presenting go-to-market plans, game updates, asset submissions, creative briefs, and post-launch performance metrics)
Assist with tracking game development progress, and updating action plans based on project evolution

Preferred Qualifications:

Bachelor’s degree in a related field
2–5 years of experience successfully bringing products to market or supporting marketing campaigns within the games and/or entertainment industry
Ability to work with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones
Experience with successful, integrated campaign management
Experience managing relationships with external partners
Demonstrated understanding of video game publishing and marketing content pipeline from concept to shipping
Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
Understands industry marketing, digital media and social marketing, and trends
Possesses a balance of both creative and quantitative/analytical skills
Strong written and oral communication and presentation skills

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.

About the Company

Aspyr

Curates top games for cross-platform distribution

Aspyr publishes and ports video games, connecting popular titles with new audiences across multiple platforms. They work with game developers to port and optimize games for PC, Mac, consoles, and mobile, handling licensing, certification, localization, QA, marketing, and distribution through digital storefronts and physical releases. Compared with competitors, Aspyr focuses on expanding platform availability for existing games and building strong relationships with platform holders to reach broader markets. Its goal is to broaden a game's audience and maximize revenue by making high-quality titles playable on more devices and in more regions.

Company size: 51-200
Company stage: Acquired
Total funding: $219.4M
Headquarters: Austin, TX
Founded: 1996

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