R

Red Bull

Manufactures and markets energy drinks

HR Business Partner

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Bachelor's
Bragança Paulista, State of São Paulo, Brazil
In Person
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • More than 3 years of experience as an HR generalist or business partner, preferably in a matrix environment and global organization, working closely with senior leaders and managers.
  • Proven success supporting managers in executing HR philosophies and tools locally.
  • Experience briefing and working with external partners for recruitment and development.
  • Experience working with Human Resources Information Systems, such as SAP HR, Smart Recruiters, and Anaplan.
  • Experience managing employee-relations cases and providing pragmatic solutions for employees and the business.
  • Experience identifying and analyzing HR and business data to recommend HR initiatives that support business objectives, such as growth.
  • Ability to work under pressure with multiple deadlines and stakeholders.
  • Written and verbal fluency in English, including presentation and facilitation skills.
  • Strong organizational and planning skills with attention to detail.
  • Passion for football and sports.
  • Degree in Psychology, Business Administration, or a related field.
Responsibilities
  • Collaborate with managers to influence people-related priorities and drive high performance.
  • Train, advise, and empower managers to apply the HR value chain of selecting, managing, developing, rewarding, and growing talent, and ensure adoption of global HR philosophies.
  • Influence and manage key stakeholders to meet employee and business needs; provide insights and analysis on people measures to guide business focus areas.
  • Support the HR Manager in defining the local People Plan in alignment with global priorities for the annual Business Planning process.
  • Manage and lead direct reports, with the appropriate people and structure to enable high performance through HR philosophies and tools, when relevant.
  • Ensure a high-quality recruitment, selection, and onboarding experience for candidates and hiring managers.
  • Work with hiring managers to ensure accurate information is used in recruitment and to support targeted, high-quality hiring.
  • Provide recruitment and selection training and development to hiring managers.
  • Conduct performance- and strengths-based interviews using case studies, Red Bull Wingfinder, and related tools.
  • Analyze recruitment successes and improvement areas, and develop targeted recruitment initiatives aligned with the global approach when needed.
  • Support and activate Red Bull Wingfinder internally and externally.
  • Implement the local Red Bull compensation and benefits philosophy with people managers.
  • Train, advise, and empower managers with tools to make informed compensation decisions.
  • Support the annual salary review, including planning and activation.
  • Work with the HR Manager and HRIS and Payroll Specialist to keep the matrix current and accurate.
  • Ensure local compensation and benefits practices align with global guidelines.
  • Advise and train people managers to operate within relevant frameworks and promote accountability.
  • Work with people managers to resolve employee issues pragmatically for employees and the business.
  • Stay current with labor legislation and manage compliance.
  • Ensure HR policies are communicated promptly and in accordance with local requirements.
  • Use global and local HR systems and data, including SAP HR, Smart Recruiters, Anaplan, SAP Analytics Cloud, business intelligence, and the Training Management System, to ensure data quality and support sound insights and decisions.
  • Manage assigned HR data, systems, and processes in compliance with applicable data privacy legislation and other legal or compliance requirements.
  • Support HR business-planning and revised-estimate cycles, including workforce and personnel-cost planning.
  • Use data and insights to analyze and share HR reports and key performance indicators with stakeholders, identify local internal and external trends, and highlight opportunities, risks, and proposed solutions.
  • Deliver and support global talent initiatives and tools, including Amplify, succession readiness, and Big Jobs.
  • Facilitate training aligned with global offerings and champion strengths-based training and development.
  • Ensure performance-management philosophies and tools are implemented and support managers as needed.
  • Support Red Bull's employee-experience approach, including the My Experience survey, results, and action plans.
Desired Qualifications
  • Experience in a matrix environment and global organization is preferred.

About the company

R

Red Bull

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Website

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Salzburg, Austria

Founded

1984

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Simplify's Take

What believers are saying

  • Red Bull launched its 2026 Advent Calendar on September 28, expanding premium retail execution.
  • Delhi High Court vacated FSSAI's June 30 order on September 29, preserving India labeling.
  • Red Bull sold products in 178 countries in 2025, giving it massive distribution leverage.

What critics are saying

  • FSSAI will appeal Red Bull's India label loss, threatening packaging and sales changes by 2027.
  • The company depends heavily on a single energy-drink category facing health scrutiny worldwide.
  • Celsius, Monster, and zero-sugar rivals keep taking share, especially among younger consumers.

What makes Red Bull unique

  • Red Bull sold 13.9 billion cans in 2025, sustaining unmatched global scale.
  • Its privately controlled ownership funds years-long brand-building without public-market pressure.
  • The Red Bull sports machine keeps the brand culturally dominant across racing and events.

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Benefits

  • Flexible Work Hours

Company News

MarketScreener
Oct 15th, 2026
PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on.

PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on. Published on 10/15/2026 at 03:28 am EDT - Modified on 10/15/2026 at 03:29 am EDT BENGALURU, Oct 15 (Reuters) - PepsiCo told an Indian court on Thursday that a continued ban on the "energy drink" label could drive its top-selling products out of stock nationwide in two months, though rival Red Bull is free to sell its own products for now. The remarks came as the Delhi High Court again refused to let PepsiCo resume making drinks carrying the prized label, barred by the regulator, the Food Safety and Standards Authority of India (FSSAI). "There will be no goods in the market after a couple of months," PepsiCo's lawyer, Sandeep Sethi, told the court. "My competitors are able to manufacture." Red Bull won a court reprieve last month from the regulator's order, but rivals PepsiCo, Monster and Reliance Consumer have so far been limited to selling existing stocks bearing the label. The case is a test of how far the food safety regulator can go in policing product labels in India's rapidly growing energy-drink market, built largely on PepsiCo's. In June, the regulator ordered makers of high-caffeine drinks to drop the term "energy drink", amid growing concerns about the health risk of such products. 'HAVOC IN DISTRIBUTION SYSTEM' Energy drinks boomed in India after PepsiCo launched Sting in 2017, with its 20-rupee ($0.21) plastic bottles proving popular among 15- to 19-year-olds and in rural areas, Euromonitor says. PepsiCo also sells its energy drink Adrenaline Rush in the market. Starting over was "a long cumbersome process", Sethi told the court, with the company's cans already bought and printed. "That will play havoc with our entire distribution system," he added. The court has yet to rule on the merits of the ban, with the next hearing in the case set for October 30. (Reporting by Munsif Vengattil in Bengaluru; Editing by Clarence Fernandez) By Munsif Vengattil (C) Reuters - 2026

KamCity
Oct 12th, 2026
Red Bull launches Glacier Edition exclusively through Tesco and Booker.

Red Bull launches Glacier Edition exclusively through Tesco and Booker. 12th October 2026 Red Bull has expanded its flavoured energy drinks range with the launch of Glacier Edition, a new Frosted Raspberry variant available exclusively through Tesco and Booker from 12th October. The full-sugar drink is being introduced in 250ml and 473ml cans, alongside a four-pack multipack, ahead of a wider rollout planned for early 2027. The launch follows the introduction of Red Bull Winter Edition Pistachio and Berries in September and forms part of the brand's strategy to increase sales through new flavours and seasonal product launches. According to Red Bull, flavoured energy drinks have outperformed unflavoured variants over the past three years, increasing their share of the category. The company said its Editions range has contributed to this growth, with new flavours helping to attract additional shoppers and encourage repeat purchases. Red Bull also cited research showing that 60% of energy drink consumers are now aware of its Editions range, reflecting increased recognition of the brand's flavoured products. The Glacier Edition range includes a standard 250ml can priced at £1.80, alongside a £1.75 price-marked version. The larger 473ml format has a recommended selling price of £2.85, or £2.80 for the price-marked pack. A four-pack of 250ml cans will also be available, priced at £5.75. Red Bull said the different formats are intended to appeal to a range of purchasing occasions, with the larger cans targeting existing energy drink consumers and the smaller packs providing an alternative for occasional purchasers. The initial exclusive distribution agreement with Tesco and Booker will give the new variant access to both supermarket shoppers and independent convenience retailers ahead of its wider introduction next year.

Bleeding Cool
Oct 8th, 2026
GALLERY: our photos from The Red Bull SypherPK's Showdown.

GALLERY: its photos from The Red Bull SypherPK's Showdown. Bleeding Cool were in attendance at the SypherPK's Showdown Fortnite event, sponsored by Red Bull, that took place in Ft. Worth, Texas. Published Thu, 08 Oct 2026 07:42:11 -0500 Article summary. * Red Bull invited Bleeding Cool to SypherPK's Showdown, where Fortnite players battled for a $10,000 prize pool in Fort Worth. * The Red Bull event began with multiple lobby rounds, giving competitors several chances to advance before finals. * Action shifted to the Omni Theater for the knockout rounds, where SypherPK's Showdown raised the stakes. * Its coverage captures the full Red Bull SypherPK's Showdown experience from early matches to the main event. A couple of weeks ago, Bleeding Cool were invited out by Red Bull to attend SypherPK's Showdown, where dozens of Fortnite players gathered to compete for a $10k Prize pool at the Omni Theater in Fort Worth, Texas. This is the gallery of images Bleeding Cool took while at the event for its coverage, as Bleeding Cool got to check out the players battling it out across multiple rounds in the lobby area before moving on to the main theater for the knockout rounds. Enjoy the gallery!

PR Newswire
Oct 8th, 2026
The road to Miami begins: RED BULL Wings Cup kicks off A new global EA SPORTS FC(TM) 27 competition.

The road to Miami begins: RED BULL Wings Cup kicks off A new global EA SPORTS FC(TM) 27 competition. Oct 08, 2026, 07:07 ET * EA SPORTS FC 27(TM) players of all levels across almost 80 countries will have the chance to compete in Red Bull Wings Cup, with a route from online and university qualifiers to the World Final in Miami. Registration is now open. * Limited Edition Red Bull Wings Cup cans will unlock EA SPORTS FC(TM) 27 in-game rewards and give eligible consumers the chance to win a trip to watch the World Final in Miami. SANTA MONICA, Calif., Oct. 8, 2026 /PRNewswire/ - The road to Miami begins. Registration is now open in the U.S. for Red Bull Wings Cup, a new EA SPORTS FC(TM) 27 competition giving everyday players the chance to compete for the opportunity to represent their country on a global stage like never before. * Taking place across almost 80 countries and in partnership with EA SPORTS and PlayStation, Red Bull Wings Cup welcomes players of all skill levels to compete, whether from home or on campus. Only those who rise to the top will earn a place at their National Final for the chance to represent the U.S. at the Red Bull Wings Cup World Final at Inter Miami's Nu Stadium in Miami, USA, in early 2027. The once-in-a-lifetime World Final will combine competitive gameplay with real-life soccer moments as finalists compete to become the inaugural Red Bull Wings Cup champion. * The University League - where currently enrolled university students compete on PlayStationR 5 consoles in on-campus qualifiers against other students from across the U.S., playing EA SPORTS FC(TM) 27 Rush * The Open League - where players can log into PlayStation Tournaments on their PlayStationR 5 consoles to compete online using their own squad, playing EA SPORTS FC(TM) 27 Ultimate Team. Red Bull Wings Cup is open to everyone aged 18 and over who is a current resident of the United States. See here for Official Rules. U.S. Open League Qualifiers closes on October 25, 2026, with U.S. University League Qualifiers closing on November 15, 2026. The top players from both the Open and University Leagues will progress to their respective National Finals, with eligible National Champions earning the right to represent their country at the World Final in Miami. The USA National Final will take place in Chicago on December 4, 2026. Beyond the tournament, limited-edition Red Bull Wings Cup cans will be launching worldwide. Each can will give eligible consumers the chance to unlock EA SPORTS FC(TM) 27 in-game rewards and compete to win a trip to watch the World Final in Miami, giving players even more ways to step into the Red Bull Wings Cup experience, wherever they play. ** Red Bull Wings Cup is in partnership with EA SPORTS and PlayStation(R) Tournaments. *US; 18+. Open League: PS 5, EA FC 27 GAME, & VALID EA, PS NETWORK, PS PLUS SUBSCRIPTION & FACEIT ACC'TS REQ'D. University League: RED BULL ACCT. REQ'D (FREE). **CANS AVAIL. WHILE SUPPLIES LAST; PURCH. & ADD'L REQ. FOR CONTEST. US; 18+. Offer ends 10/26/26; Contest ends 10/26/26. US; 18+. Visit here for Official Contest Rules. About Red Bull Red Bull Energy Drink is available in 178 countries worldwide, and more than 13.9 billion cans of Red Bull were sold in 2025 alone. One 8.4 fl oz can of Red Bull Energy Drink contains 80mg of caffeine, about the same as in a home-brewed cup of coffee. For more information, visit RedBull.com. SOURCE Red Bull North America

The Copenhagen Post
Oct 6th, 2026
Danish consumer group files complaint over Red Bull advertising on influencer's platforms.

Danish consumer group files complaint over Red Bull advertising on influencer's platforms. Oct 6, 2026 Forbrugerrådet Tænk has asked Denmark's Consumer Ombudsman to investigate whether Red Bull's advertising through influencer Rasmus Søndergaard violates marketing law. The Danish Consumer Council, an independent consumer organization, filed complaints against Red Bull Denmark, Søndergaard's company and two marketing agencies. Søndergaard publishes content on Twitch, YouTube and TikTok. Danish law prohibits marketing energy drinks to consumers under 18 because the products are considered unsuitable for children and teenagers. Forbrugerrådet Tænk described the Red Bull campaign on Søndergaard's platforms as the most serious suspected violation of the Marketing Practices Act it had seen. The organization said Red Bull products appeared frequently in his videos and argued that many viewers were younger than 18. Miriam Michaelsen, chair of Denmark's Media Council for Children and Young People, said Danish minors widely use the platforms carrying Søndergaard's content. Søndergaard rejected the complaint. "I make content for adults, and children should not encounter advertisements that are not for them," he said. "I completely disagree with the complaint, but we are listening, because we must protect the youngest." Søndergaard and Red Bull began a formal partnership in 2023. The complaints also cover DayZeroAgency, which represents Søndergaard, and Ultra, which manages marketing and events for Red Bull. Red Bull Denmark had not provided a comment.