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Corpay

Business payments platform formed via acquisitions

Growth Marketing Manager UK Vehicle Payments

Growth MarketingConfirmed live in the last 24 hours
Full-timeSwindon, UKNo salary listed

About the Job

Requirements

  • At least 5 years of experience in a similar senior role within business-to-business marketing.
  • A proven track record of leading business-to-business marketing that delivers business impact and growth.
  • Experience planning, leading, and executing sales-focused marketing in a data-driven, multichannel, multitouch environment.
  • Experience leading and delivering demand-generation programs through longstanding, continuously optimized multichannel marketing.
  • Knowledge and experience across direct channels, including digital and nondigital channels.
  • Understanding and competent use of marketing automation, customer relationship management tools such as Salesforce or similar, and digital media including search engine optimization, paid media, and social media.
  • Deep understanding and experience of lead generation, lead warming, and nurturing techniques.
  • Experience promoting and using a brand within the communications mix.
  • Project management skills and the ability to manage competing priorities.
  • A commercial, outcome-focused, key performance indicator and data-driven mindset.
  • A strategic and creative approach, with understanding of the prospect and customer journey and trigger points in the buying lifecycle.
  • Ability to build strong sales and go-to-market relationships across the organization.
  • A customer-centric approach.
  • Interpersonal, cross-functional collaboration, and stakeholder management skills.

Responsibilities

  • Define overarching marketing plans in alignment with business objectives and growth targets.
  • Identify priority markets, segments, and channels to maximize brand impact and demand and lead generation.
  • Develop marketing activities and campaigns that differentiate Allstar products and services in competitive landscapes.
  • Set annual and quarterly marketing goals, key performance indicators, and performance benchmarks.
  • Define campaign key performance indicators and success measurement frameworks focused on return on investment and revenue generation.
  • Manage prospect segmentation to support targeted marketing campaigns.
  • Collaborate with sales teams to track, maintain, and optimize marketing's contribution to the sales pipeline.
  • Lead end-to-end planning and delivery of full-funnel outbound marketing campaigns.
  • Ensure campaigns, creative work, and channel plans align with the strategic vision.
  • Coordinate cross-functional input from sales, product, and leadership teams.
  • Lead production of campaign assets, ensuring brand consistency and high-quality output.
  • Manage the creative process from initial briefing through final delivery across digital, print, social, and event formats.
  • Coordinate internal marketing teams to ensure campaign alignment and brand consistency.
  • Manage relationships with wider marketing teams and agencies, optimizing use of internal and external resources.
  • Work with Brand and Public Relations teams on relevant press releases, media opportunities, and corporate communications.
  • Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as an expert resource.
  • Use the Marketing Automation team to conduct nurture journeys and execute triggered campaigns.
  • Partner with the data team to support procurement and onboarding of purchased data, expand prospect reach, and execute data-enhancement projects that improve completeness, accuracy, and targeting precision.
  • Brief Data and Salesforce teams to support data-driven marketing initiatives, customer relationship management integrations, and accurate pipeline reporting.
  • Own and manage the allocated marketing budget, ensuring optimal allocation across channels and campaigns.
  • Serve as a liaison between product, customer success, sales, and marketing teams to ensure campaign relevance.
  • Provide insights from marketing activities to inform product development and market positioning.
  • Own campaign performance reporting and produce weekly, monthly, and quarterly reports on marketing performance.
  • Test new initiatives and contribute new ideas.
  • Work effectively with other marketing team members to shape and execute plans.

About the Company

Corpay

Business payments platform formed via acquisitions

Corpay is a business payments company that helps organizations manage paying and getting paid through various payment methods. It started as FleetCor with fleet card services and then broadened into a full suite of corporate payment solutions, including accounts payable and other payment types. Its products work by integrating payment processing, card programs, and supplier payments into one platform, enabling companies to issue payments, control spending, automate workflows, and track cash flow. Corpay differentiates itself through growth via strategic acquisitions that expanded its market reach and product scope, allowing it to serve multiple sectors such as education, healthcare, hospitality, and manufacturing. The company’s goal is to be a leading provider of business payments, helping customers simplify and optimize how they pay and get paid across their organization.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1986

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