Full-Time

Strategic Sales & Analytics Senior Manager – Category Lead

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Senior, Expert

London, UK

Hybrid position requiring 3 days a week in the office.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Marketing
Requirements
  • 7+ years of experience in category or commercial management.
  • Strong analytical skills with the ability to think strategically and critically about the best course of action to achieve desired objectives.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively and coordinate cross-functional teams.
  • A driven individual who thrives on balancing multiple moving pieces simultaneously without letting go of any of the detail.
  • Ability to think strategically and manage multiple priorities in a fast-paced environment.
  • High level of proficiency in Microsoft Office Suite, particularly Excel.
  • Problem solving and initiative.
  • Strong communication skills with the ability to influence at various levels.
  • Ability to travel as needed.
Responsibilities
  • Own the category strategy for a defined set of sub-categories, growth and performance in the country (UK)
  • Set and communicate clear category objectives and key performance indicators (KPIs)
  • Build strong partnership with sales and marketing functions, and jointly develop and implement commercial plans around the categories
  • Drive weekly, monthly, quarterly, commercial reviews and execution of short-term long-term actions, spot the smoke before fire and identify solutions with cross-functional teams
  • Support setting strategic plans to enter and expand into new products and channels
  • Identify opportunities to win higher distribution and in-house share with customers
  • Ensure teams are in complete sync with the market pulse and capitalizing opportunity and managing risks
  • Be a strong voice for the country on everything necessary to win in the categories
  • Oversee product portfolio management including pricing and range assortment
  • Own NPD launch to market
  • Ensure optimal product assortment across customer landscape and merchandising strategies to maximize sales and profitability
  • Own the annual promotional calendar with a view to gain market share and drive category growth
  • Proactively react to market conditions in order to maintain market positioning
  • Influence category budgets and work collaboratively with the sales function to maximise and achieve forecasts and profitability
  • Track and analyze category financial performance, identify areas for improvement and implement corrective actions
  • Drive cost-efficiency initiatives and margin improvement strategies
  • Profitably manage ad hoc promotional spend
  • Lead and collaborate with cross-functional teams, including sales, marketing, supply chain, and R&D
  • Ensure alignment and coordination across departments to achieve category goals.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to be high-performing and user-friendly, helping consumers manage their chores efficiently. SharkNinja stands out from competitors by focusing on consumer satisfaction and building trust, which encourages repeat purchases. The company’s goal is to enhance the quality of life for its users by providing reliable and technologically advanced solutions for their homes.

Company Stage

Private

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • SharkNinja benefits from the growing trend of smart home integration.
  • The rise of e-commerce expands SharkNinja's direct-to-consumer sales opportunities.
  • Demand for cordless appliances aligns with SharkNinja's recent product innovations.

What critics are saying

  • Increased competition from iRobot may impact SharkNinja's market share.
  • Strain on supply chain due to 20 new products in ANZ region.
  • High-profile endorsements may not yield expected consumer engagement.

What makes SharkNinja unique

  • SharkNinja offers innovative multifunctional appliances like the Ninja Luxe Café.
  • The company integrates advanced technologies like PowerDetect in its cleaning products.
  • SharkNinja's global ambassador, David Beckham, enhances brand visibility and appeal.

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